With 2.45 billion monthly active users and 1.62 billion daily users, Facebook is the indisputable King of Social Media. Here are some more crucial stats demonstrating Facebook’s dominance in the social media space:
According to statistics, Facebook reaches more than 60% of all internet users worldwide.
In 2018, more than 18 million small businesses from all over the world joined Facebook. Your Facebook Page is a location where you can share information about your company as well as other pertinent information. For businesses, Facebook Pages have evolved into a great tool for enhancing their online visibility.
According to a Pew Research Center poll conducted in 2019, 7 out of 10 adult Americans claim to use Facebook. Facebook, along with YouTube, is one of the most popular social media
platforms among adults in the United States.
Despite common assumption, the majority of young adults still use Facebook as their primary social networking platform.
Sixty-five percent of Facebook users are under the age of 35, which includes Gen Z and Millennials.
One of the major reasons why Facebook grew into a social media juggernaut is its mobile accessibility. Mobile devices, such as smartphones and tablets, are used by 96 percent of all active users to access Facebook. It’s no surprise that Facebook is one of the most downloaded apps of all time, given its mobile reach.
In terms of time spent on Facebook, users spend an average of 58.5 minutes every day on the social media platform. People spend an average of 53 minutes on Instagram and 49.5 minutes on Snapchat, in comparison. For marketers, time spent on an app is obviously crucial since the longer people spend there, the more likely they are to see an ad.
Marketers adore Facebook because it is the world’s
largest social media network. In the United States, for example, 86 percent of marketers use Facebook to advertise. Facebook is already a fantastic medium for promoting your business and interacting with clients.
As you can see, Facebook is the most popular social media network, and it’s where marketers who want to grow their business should be. Your clients are on Facebook, and they spend a significant amount of time there.
One of Facebook Advertising’s advantages is its accessibility. Setting up an account is simple and quick, and it can produce impressive results in no time. Setting up your advertising campaign should be simple if you already have a Facebook account or Page. Advertising on Facebook has never been easier, whether you’re a small local business or a major corporation.
On the same day, anyone may create a Facebook account or page, then open a business manager account, set up a payment method, and launch a campaign. You might even gain visitors or conversions on the same day if you have the correct service or product. You can obtain even faster results if you collaborate with a Facebook Advertising agency.
As previously stated, Facebook collects a large amount of data from its large user base, all of which is submitted voluntarily. With that much data at its disposal, Facebook can deliver consumers the most tailored adverts possible. As a marketer, you can target users based on their location, age, demographics, gender, activity, relationships, and interests.
This, of course, ensures that your ads are seen by people who are likely to be interested in your company and will likely result in conversions. Facebook also includes a plethora of targeting choices, including the ability to target specific factors such as recent purchase activity, life events, and hyper detailed targeting.
Is it pricey to run a Facebook ad? It’s a question that a lot of business owners have. As previously stated, the price of Facebook advertisements is determined by the bidding type you select: cost-per-click (CPC) or cost per thousand impressions (CPM) (CPM). Other bidding methods include cost-per-like (CPL) and cost-per-download (CPD) (CPA).
If you go with the CPC approach, each click will cost you around $0.97. The CPM approach, on the other hand, will set you back $7.19 per 1,000 impressions.
There are several techniques to improve your Facebook ads and lower your advertising costs, similar to Google Ads. Metrics like ad bid, ad quality, ad relevancy, and projected action rate are among them. You can hire a Facebook advertising firm to assist you optimize your campaign and get the most out of your marketing
dollars if you wish.
Facebook’s ad system is sophisticated, allowing businesses to design the optimal ad experience for their target demographic. When it comes to creating ads that will appeal to your target demographic, Facebook excels, even surpassing Google.
This is due to the numerous alternatives and formats available when advertising on Facebook.
You could, for example, make a fascinating movie for mature PC gamers or provide an immersive canvas ad for elderly cat owners. This form of content can be used to describe the features and benefits of your product or service.
Furthermore, Facebook gives you the option of selecting from a variety of ad targets. To mention a few, you have complete control over your ad copy, design, landing sites, delivery optimization, and bidding.’