LinkedIn Advertising

LinkedIn has a user base of approximately 560 million professionals. By including LinkedIn advertisements in your marketing plan, you can begin targeting professionals who are interested in your products and services. We can target that exact professional demographic, even if they aren’t aware that they are looking for your brand.
 
When you advertise on LinkedIn, you’re reaching out to a whole different demographic than you would on other social networking sites. When utilizing LinkedIn, a level of professionalism is present, which sets the tone for what is posted and remarked on. Most people use LinkedIn not as a casual social media site, but as a place to hunt for connections, career prospects, and industry information.

LinkedIn Ad Campaign

You may be wondering, “How can I put ads that blend in with LinkedIn’s landscape?” Fortunately, as a company, you’ve already taken one step in the right path. LinkedIn users are already frequenting the site in search of connections or possibilities that will help them advance their careers or businesses.
 
This is the ideal location for attracting new customers. If you’re a consultant or other B2B service provider, this is the place to be because your services are in great demand on LinkedIn. However, it doesn’t rule out other businesses from benefiting from LinkedIn ads.
We can make sure you’re advertising to people in your field, and that you’re recognized as a relevant and knowledgeable candidate across the board.

LinkedIn Advertising Options

  • LinkedIn Video Ads
  • LinkedIn Dynamic Ads
  • LinkedIn Retargeting
  • LinkedIn Sponsored inMail
  • LinkedIn Lead Gen Forms
  • LinkedIn Sponsored Content
linked advertising options
linkedin ads for business decision makers

LinkedIn Ads for Business Decision Makers

You’re twice as likely to connect with a decision maker on LinkedIn because it’s solely for professionals, networking, and professional growth. Staying active and current on LinkedIn yields the best results for its users. This is particularly noticeable while serving advertising. Eddie Tech Solutions will do the following:

  • Create your campaign

  • Create your ads

  • Build a targeted audience

  • Expand your reach

LinkedIn Advertising Costs

LinkedIn Ads, like many other digital advertising solutions, do not have a set price or flat fee. You can put as much or as little money into a LinkedIn ad campaign as you choose. There are three ways in which price affects a LinkedIn ad.

  • Total Budget
  • Daily Budget
  • Bid Pricing

The term “total budget” refers to the flat fee you’d pay to have your adverts run. This is a quick approach to get your ads out there, but it does not guarantee long-term success. A daily budget is a fixed amount of money you want to spend on a specific ad each day. This is a wonderful option if you are more budget careful and want to commit to a lengthier campaign. Setting a maximum amount you’re ready to spend for clicks and impressions is referred to as bid pricing. Everyone’s campaigns compete to be seen in digital advertising, which is based on a bidding mechanism. This manner, if you’re competing with larger advertising, you’ll be able to establish a limit.

The best strategy is to use all of these possibilities, and Eddie Tech Solutions can assist you in determining what ratio is best for you.

LinkedIn Ads Pricing

You may also choose the type of advertising you want to pay for on LinkedIn. Because there are so many various ways to advertise on LinkedIn, you may choose whether you want to pay for clicks, impressions, or InMail messages sent.
 
You can ensure that you are only paying for advertising that actively attract clients by using the cost per click (CPC) method of payment. Paying per 1,000 impressions, on the other hand, ensures that your money is going to people who are actually viewing your adverts. LinkedIn’s messaging system is extensive, and sending targeted messages may be the best option for you.
 
Each of these solutions has its own set of benefits, and combining them can result in a greater reach.

LinkedIn vs Facebook Advertising

Many people wonder whether LinkedIn or Facebook is a better place to advertise. Many people believe that Facebook would be the clear winner based on sheer numbers or volume. However, pure size isn’t always a strong indicator of which platform is the best.
 
Facebook is unquestionably a personal platform. LinkedIn, on the other hand, is a far more formal platform. If you’re a marketing agency looking to extend your brand and raise recognition, LinkedIn is certainly a better place to spend your ad dollars. If you’re an online store looking to reach a large audience, Facebook is a superior option.
 
Advertisements on LinkedIn have a reputation for being more valuable per click. When comparing the costs of Facebook and LinkedIn, this is evident. The cost of a click on LinkedIn is typically ten times higher. That isn’t to suggest LinkedIn isn’t good; it just has a more targeted audience.
 
Both businesses provide excellent analytics tools for tracking your adverts.
 
Your LinkedIn statistics are broken down into three categories: updates, followers, and visits. Eddie Tech Solutions can assist you in determining which ads are effective and which need to be tweaked in order to be the most effective.
 
To learn more about how Eddie Tech Solutions can assist you with your LinkedIn ad campaign, contact us today. Our dedicated team of LinkedIn advertisers can help you not only create advertising, but also target the ideal audience, perform A/B testing, and update the best alternatives for your ad. We have the skills and understanding to assist you in achieving your goals.
 
Call us today to learn more about how we can assist you with your social media marketing strategies!

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