Free Tools
Marketing Tools & Calculators
38 free tools to plan campaigns, calculate ROI, generate content, and audit your marketing — no sign-up required.
38
Free tools
9
Categories
11
Generators
18
Calculators
7
Checklists
2
References
Editor's Picks
Most Popular Tools
Our highest-rated tools — used by thousands of marketers every month.
Meta Title & Description Generator
Craft click-worthy meta tags that rank and convert
Keyword Difficulty Estimator
Know which keywords you can realistically rank for
Google Ads Budget Calculator
Calculate exactly how much to spend on Google Ads to hit your targets
Blog Post Title Generator
Headlines that get clicked, shared, and ranked
Marketing Budget Calculator
Allocate your marketing budget for maximum growth
AI Marketing Prompt Library
500+ proven prompts to supercharge your marketing with AI
Recently Added
Robots.txt Generator
SEO
Hashtag Strategy Generator
Social Media
Email Subject Line Tester
Email Marketing
AI Marketing Prompt Library
AI Marketing
AI Content Brief Generator
AI Marketing
SEO Audit Tool
SEO
SEO ROI Calculator
SEO
Keyword Difficulty Checker
SEO
Meta Description Generator
SEO
Google Ads ROI Calculator
Google Ads
Website Cost Calculator
Website Development
Landing Page Grader
Website Development
UTM Builder
Analytics
XML Sitemap Validator
SEO
Schema Generator
SEO
Open Graph Preview
Content Marketing
Local SEO Scorecard
SEO
Business Growth Calculator
Business Tools
Domain Name Analyser
Website Development
Recently Updated
Freshest Benchmarks
SEO Resource
SEO Glossary
Reference key SEO terms, concepts, and terminology in our comprehensive search marketing glossary.
Complete Library
All 38 Marketing Tools
Search, filter by category, and find the exact tool you need.
SEO
12 tools
Meta Title & Description Generator
Craft click-worthy meta tags that rank and convert
Keyword Difficulty Estimator
Know which keywords you can realistically rank for
SERP Click-Through Rate Calculator
Estimate your organic traffic potential from any ranking position
Robots.txt Generator
Control which pages Google crawls and indexes
SEO Audit Checklist
A 50-point checklist to find and fix every SEO issue
SEO Audit Tool
Fast technical and on-page SEO health check
SEO ROI Calculator
Calculate the true return on your SEO investment
Keyword Difficulty Checker
Find out how hard it really is to rank for your target keyword
Meta Description Generator
Write click-worthy meta descriptions that boost organic CTR
XML Sitemap Validator
Validate your XML sitemap for errors that block Google indexing
Schema Generator
Generate structured data markup for rich search results
Local SEO Scorecard
Score your local SEO across 25 ranking signals and close the gaps
Google Ads
5 tools
Google Ads Budget Calculator
Calculate exactly how much to spend on Google Ads to hit your targets
ROAS & Profit Calculator
Is your ad spend profitable? Find out instantly
Google Ads Copy Generator
Write high-converting ad headlines and descriptions in minutes
Google Ads Quality Score Guide
Improve your Quality Score to pay less and rank higher
Google Ads ROI Calculator
Calculate your full Google Ads return including hidden costs
Content Marketing
3 tools
Blog Post Title Generator
Headlines that get clicked, shared, and ranked
Reading Time Calculator
Know your content length before you publish
Open Graph Preview
Preview and optimise how your pages look when shared on social media
Email Marketing
2 tools
Analytics
3 tools
Conversion Rate Calculator
Turn traffic data into revenue projections
Cost Per Lead Calculator
Benchmark your lead generation efficiency across channels
UTM Builder
Build clean, consistent UTM tracking URLs for every campaign
Website Development
5 tools
Core Web Vitals Checklist
Pass Google's page experience signals and protect your rankings
Mobile Readiness Checklist
Audit your website for the 60%+ of visitors browsing on mobile
Website Cost Calculator
Estimate your website development budget before you talk to an agency
Landing Page Grader
Grade your landing page against 25 conversion best practices
Domain Name Analyser
Score your domain name for SEO, memorability, and brand impact
Business Tools
4 tools
Marketing Budget Calculator
Allocate your marketing budget for maximum growth
Marketing ROI Calculator
Prove the value of every pound and dirham you spend on marketing
Customer Lifetime Value Calculator
Know how much each customer is really worth to your business
Business Growth Calculator
Project your revenue growth and set data-driven targets
By Category
Browse Tools by Channel
Find the right tools for your specific marketing focus area.
SEO
12 tools
Optimise your website for search engines and grow organic traffic.
Google Ads
5 tools
Plan, budget, and measure your paid search campaigns.
Social Media
2 tools
Build engagement, grow your audience, and measure social ROI.
Content Marketing
3 tools
Create content that attracts, educates, and converts.
Email Marketing
2 tools
Maximise open rates, click-throughs, and email revenue.
Analytics
3 tools
Turn data into decisions with these measurement tools.
Website Development
5 tools
Audit, optimise, and improve your website's performance.
Business Tools
4 tools
Plan budgets, calculate ROI, and make smarter marketing investments.
AI Marketing
2 tools
Leverage AI tools and prompts to accelerate your marketing output.
Tools FAQ
Common Questions About Our Marketing Tools
Yes — every tool on this page is 100% free with no sign-up, no credit card, and no hidden charges. They run entirely in your browser, so your data never leaves your device.
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