💹 Marketing ROI Calculator
Prove the value of every pound and dirham you spend on marketing
About This Tool
Calculate the true return on investment from your marketing activities. Factor in all marketing costs — staff, agencies, tools, and ad spend — against attributed revenue to get an accurate picture of your marketing programme's profitability.
How It Works
- 1
Enter All Marketing Costs
Input your total monthly marketing investment including ad spend, agency fees, software subscriptions, and staff costs attributed to marketing.
- 2
Add Revenue Attribution
Enter the revenue attributed to marketing during the same period. Use your CRM or analytics platform for multi-touch attribution where possible.
- 3
View Your ROI
See your marketing ROI percentage, revenue multiplier, and cost per AED of revenue generated — with benchmarks for your industry.
Tool Details
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Use the Tool
💹 Marketing ROI Calculator
Free · No sign-up required · Runs in your browser
Marketing ROI Calculator
Calculate the true return on your total marketing investment.
Marketing ROI Calculator FAQ
Common Questions About Marketing ROI Calculator
A 5:1 revenue-to-cost ratio (400% ROI) is generally considered strong for most businesses. A 10:1 ratio (900% ROI) is exceptional. Below 2:1 means your marketing costs are barely justified. However, benchmarks vary — industries with long sales cycles (B2B, real estate) accept lower short-term ROI for higher lifetime value.
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- Custom action plan based on your data
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