📊 Landing Page Grader
Grade your landing page against 25 conversion best practices
About This Tool
Know exactly why your landing page isn't converting. Answer 25 questions about your page's hero, trust signals, form design, messaging clarity, and CTA, and receive an overall conversion score with a detailed breakdown of what to fix first. Used by marketing teams to prioritise CRO improvements before A/B testing.
How It Works
- 1
Answer the Conversion Audit Questions
Work through 25 yes/no questions covering your hero section, headline, CTA, trust signals, form design, page speed, and mobile experience.
- 2
Review Your Scores by Category
See how your page scores across 5 categories: Clarity, Trust, Urgency, Friction Reduction, and Technical Performance. Each category is scored independently.
- 3
Get Your Fix-It Priority List
Receive a ranked list of improvements ordered by their estimated impact on conversion rate, with specific recommendations for each failing element.
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Use the Tool
📊 Landing Page Grader
Free · No sign-up required · Runs in your browser
Landing Page Grader
Grade your landing page against 25 conversion best practices
This tool is in active development
We’re building the full interactive version of Landing Page Grader. In the meantime, our team can run this analysis for you manually — free of charge.
Get a Free Manual AnalysisDeep Dive
Everything You Need to Know About Landing Page Grader
Written by the Eddie Marketing team — practical insights from running campaigns for 200+ UAE businesses.
Eddie Marketing Team
Digital Marketing Specialists
The Psychology Behind High-Converting Landing Pages
Conversion rate optimisation is fundamentally applied psychology. Visitors make micro-decisions within milliseconds of arriving on your page: Is this relevant to my search? Is this company trustworthy? Is this too complicated? Each element of your page either resolves or amplifies these anxieties. The highest-impact elements — headline clarity, primary CTA contrast, social proof placement, and form length — influence the largest share of these decisions. Improving them systematically, guided by a structured audit like this grader, consistently outperforms random design changes.
The Five Conversion Killers Found on Most Landing Pages
After auditing thousands of landing pages, five issues account for the majority of underperformance: (1) Headline focused on features rather than outcomes — 'Advanced Marketing Platform' vs 'Get 3× More Leads in 90 Days'; (2) Competing CTAs that split visitor attention; (3) No social proof above the fold — logos, ratings, or testimonials need to be immediately visible; (4) Forms with unnecessary fields that raise commitment anxiety; (5) Page load times over 3 seconds — each additional second of load time reduces conversions by 7%. The grader scores all five.
How to Use Grading to Prioritise Your CRO Roadmap
Not every failing grade point has the same conversion impact. This grader weights improvements by their typical effect size: headline clarity and CTA design typically move the needle 15–30%; social proof placement 10–20%; form length 10–15%; page speed 5–10%; and visual hierarchy 5–15%. Tackle high-weight failures first, then run controlled A/B tests to validate each change. Document your changes and results — this institutional knowledge compounds into a permanent conversion advantage.
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Landing Page Grader FAQ
Common Questions About Landing Page Grader
Average landing page conversion rates vary by industry and traffic source: B2B lead-gen pages average 2–5%, SaaS free trial pages 5–15%, and e-commerce pages 1–3%. Google Ads traffic typically converts at 3–6%. If you're below industry benchmarks, this tool will identify exactly which elements are causing the gap.
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- Free 30-minute strategy consultation
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- Custom action plan based on your data
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- Month-to-month — no lock-in contracts
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