💬 Social Media Engagement Rate Calculator
Benchmark your social performance across every platform
About This Tool
Calculate your engagement rate for Instagram, LinkedIn, Facebook, TikTok, or X (Twitter). See how your rate compares to platform benchmarks and get actionable tips to improve your social media performance.
How It Works
- 1
Select Your Platform
Choose Instagram, LinkedIn, Facebook, TikTok, or X to apply the correct engagement rate formula for that network.
- 2
Enter Your Stats
Input your follower count, average likes, comments, and shares/saves per post over your last 10–30 posts.
- 3
Compare & Improve
See your engagement rate, a benchmark comparison for your follower tier, and personalised recommendations.
Tool Details
Related Topics
Use the Tool
💬 Social Media Engagement Rate Calculator
Free · No sign-up required · Runs in your browser
Social Media Engagement Rate Calculator
Calculate and benchmark your engagement rate across platforms.
Social Media Engagement Rate Calculator FAQ
Common Questions About Social Media Engagement Rate Calculator
The standard formula is: Engagement Rate = (Total Engagements / Total Followers) × 100. For Instagram and TikTok, engagements include likes, comments, saves, and shares. For LinkedIn, they include reactions, comments, and reposts.
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Take It Further
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- Free 30-minute strategy consultation
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- Custom action plan based on your data
- Clear KPIs agreed before we start
- Transparent pricing — no hidden fees
- Month-to-month — no lock-in contracts
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