Social Media Content Creation
Social Media Content Strategy
The first step in establishing your social media presence is to create social media accounts, but the real work begins when you develop a content strategy. A social media content plan outlines what you’ll post and how frequently you’ll post. Relevant and consistent material are the two most important aspects of a content strategy. You can’t have a successful social media presence without either of them, and ignoring one of them won’t help.
Relevant content guarantees that what you post gives your fans a greater understanding of who you are as a business. It might be an upcoming event, a new product, or information on how your products are sourced. Customers may stay informed and up to date on your business by doing these things.
Consistent content keeps your company front of mind among your fans. It might be tough to strike the correct balance between too much and too little substance. If you post too frequently, it will be perceived as spam, and if you post too infrequently, your message will be lost in a sea of other voices. A minimum beginning goal for your social media marketing strategy should be to post many times per week.
Social Media Packages
Eddie Tech Solutions has social media packages available for almost every social media platform. Our social media services range from basic to enterprise social media packages and may be utilized by businesses of all sizes. We provide custom content production and social media management services to meet your company’s objectives.
Did you know that Facebook is used by 68 percent of those who have a social media account? Did you know that there are 2.27 billion monthly active users and approximately 1.5 billion daily active users? Take, for example, the fact that 35% of people have an Instagram account. Every single day, 500 million people use that account! 1 billion people check their account at least once a month.
There are around 590 million people registered on LinkedIn, and this group isn’t only looking for work. They’re also on the lookout for connections and services that will aid them in their future endeavors. When it comes to followers, each of these platforms has a lot going on.
If all of those figures and millions and billions of people aren’t enough to convince you to join these platforms, then nothing will. The big three, Facebook, Instagram, and LinkedIn, are the bare minimum of accounts you should set up for your business, and if you don’t have them yet, you’re missing out on a lot of opportunities. However, you may not always have the time or skill to browse through and post on these networks.
What to Post on Social Media?
However, when it comes to sharing on social media, things can get a bit tricky. People are unsure about what they should publish on social media or what their followers are interested in. We’ll take a look at some of the most popular things you can post, as well as how many people are following you only for these reasons.
What the Social Media Platforms Stand For
- Facebook – Millennials and Gen Xers use Facebook as their primary social media platform. This means that the demographic between the ages of 22 and 53 uses this platform more than any other, with rates approaching 90%. However, with high usage rates of 70%, Baby Boomers and Gen Z are not far behind. But what exactly is Facebook famous for? It’s a way for businesses to engage with customers by combining text and graphics. It enables for the generation of long-form material with a very high word limit. It also allows you to upload photographs, albums, and products for sale, among other things. Furthermore, you can include basic information about your company to make it easier for people to contact you.
- Instagram – This platform is predominantly used by Gen Z, with about 77 percent of them utilizing it. The older the age group, the less popular it becomes, with Millennials utilizing it at a rate of around 62 percent, Gen X at 35 percent, and Baby Boomers at barely 19 percent. Because the image you post is the first thing anyone sees while scrolling through their feed on this platform, the focus is on images that will capture the attention. You can submit up to ten photographs at a time and add text, but don’t forget to include hashtags to help people locate you and the stuff you’re sharing.
- LinkedIn – The majority of users here are between the ages of Millennial and Gen X, and beyond. Approximately 61 percent of those who use this site are between the ages of 30 and 64, with over a quarter of those between the ages of 18 and 29. Here, you should concentrate on building a solid page for yourself and your organization, as well as providing high-quality information and articles that will portray you as an authority in your sector. As a result of your actions, you will gain relationships with others who will regard you as someone worth paying attention to. That’s because, despite what you may have heard about LinkedIn, it actually facilitates a lot of information sharing.
Use social media updates to keep your consumers engaged and drive high-quality traffic to your website.
Our social media posting services can help you get the traffic you need to your website when and when you want it.