In the United States, Snapchat features strong targeting options, allowing you to ensure that your ad is seen by your target audience. Eddie Tech Solutions will help you target your Snapchat advertising to ensure that they are successful.
What is Snapchat?
Snapchat is a mobile app that allows users to “snap” a photo or video and share it with other Snapchat users. Evan Spiegel and Bobby Murphy, the company’s founders, founded it in 2011. If you don’t already have Snapchat, you can get it from the app store on your phone.
Snapchat is used by 59 percent of all internet users in the United States between the ages of 13 and 24. This means that if your brand, product, or service is aimed at a younger audience, particularly adolescents, Snapchat is the appropriate advertising medium for you. Eddie Tech Solutions develops Snapchat advertising campaigns for businesses of all sizes and across a variety of sectors.
Snapchat marketing is a strategy that is underutilized. Advertisers frequently think of other platforms first, such as Instagram and Facebook. However, there are numerous advantages to using Snapchat for advertising in addition to or instead of other social media platforms. We can assist you in maximizing the use of Snapchat to market your business.
Everything You Need to Know About Snapchat Ads
Snapchat ads appear as premium or curated content on the app. The vertical adverts take up the full screen of the phone, which is excellent for advertisers because it prevents users from being distracted by other information. In addition, in today’s mobile-first world, video commercials are an excellent approach to market. Customers can view your advertisement in the same manner they do ordinary snaps.
How to Use Snapchat Ads
Boost Online Sales
Why do I Need to Advertise on Snapchat
Snapchat users utilize it frequently and early in the day. On their mobile devices, they are active and engaged, and they consume a lot of promotional information. This equates to a large number of conversions for Snapchat users.
What is a Geofilter?
A geofilter on Snapchat is essentially a custom filter. Snapchat users can use geofilters to add a geographical illustration to images they post with their friends or followers. This is how it works: your smartphone detects your geographic location and provides you with geofilter options tailored to your location.
They are, in essence, a sort of location-based marketing created by Snapchat. “Geofilters are a fun way to share where you are through filter overlays,” according to Snapchat. They are unique to various neighborhoods and locations.”
Snapchat Business Geofilters
How to Advertise on Snapchat
To start a Snapchat advertising campaign, you must first sign up for a Snapchat Ads Manager account.
Manager of Snapchat Ads
Snapchat Ad Manager makes it simple to run advertising on the platform. It’s a self-serve advertising platform that allows you to create ads, execute campaigns, track results, and optimize for your objectives. You may use Snapchat Ad Manager to:
- Create a new campaign
- Choose your audience
- Create your ads
- Follow how your ads perform
How Much Does Snapchat Advertising Cost?
The cost of a Snapchat ad is quite inexpensive. For as little as $5 per day, you may advertise on Snapchat. Because of Snapchat’s low daily minimum ad spend, you can test, learn, and optimize your ad campaigns on a shoestring budget.
Snapchat Stories Ads
Snapchat stories are another way to advertise on the platform. Snapchat Stories are a subset of the various posting choices accessible. Users can upload photographs or short films that will be viewable for 24 hours. A user can easily navigate through all of these stories, switching from account to account that they follow. Advertisers can place adverts that fit into this format in the gaps between these tales.
This Starburst commercial is a brief, straightforward advertisement. It’s eye-catching, vibrant, and clearly displays the product once more. Apart from the motto and call to action, there isn’t much else on the page besides the product. The ad is straightforward, and your gaze moves from top to bottom. The tagline’s bold, huge type draws your attention first, followed by the product and then the call to action to buy. You may also include a link in your story ad that users can click on directly.
Full Screen Canvas
- 1080 x 1920 pixels
- 9:16 aspect ratio
- Scaled proportionally to original asset
- Live, motion graphic, or stop motion video
- Still image
- Between 3 and 180 seconds (as long as file size does not exceed 1 GB)
- 30 seconds if created in Snap Publisher
- If the video does exceed 30 seconds, you’ll need to use an external editing software and then upload the video to the Creative Library
- Video: .mp4 or .mov and H.264 encoded
- Image: .jpg or .png (Ads Manager only)
- Storage Aspect Ratio (SAR): 9:16
- Display Aspect Ratio (DAR): 9:16
- Pixel Aspect Ratio (PAR): 1:1
- Video: 1 GB or less
- Image: 5 MB or less
- Must utilize two channels (left and right) in a balanced way throughout
- Audio target level should be- 16 LUFS
- PCM or AAC codec
- 192 minimum kbps
- 16 or 24 bit only
Snapchat provides a number of tools to assist you in getting the most out of your snaps. You can add text to a snap, doodle on it, cut out unique stickers with scissors, connect to it, modify how long it plays, make video snaps loop or bounce, apply voice filters, mute your audio, and even remix it! The creative possibilities with Snapchat are truly limitless. On Snapchat, you can get creative with your commercials and have a lot of fun.
Eddie Tech Solutions offers Snapchat advertising services.
Eddie Tech Solutions offers a variety of Snapchat advertising services, including the following.
Pixel Tracking on Snapchat
Eddie Tech Solutions will use Google Tag Manager to ensure that the Snap Pixel is installed on your website.
Eddie Tech Solutions creates a unique digital marketing strategy for your business that includes your content. We’ll make sure your company is a good fit for a Snapchat advertising campaign.
Finally, we’ll start running your advertising! So you don’t have to, we handle each stage of the sales funnel.
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