What is Snapchat?

Snapchat is a mobile app that allows users to “snap” a photo or video and share it with other Snapchat users. Evan Spiegel and Bobby Murphy, the company’s founders, founded it in 2011. If you don’t already have Snapchat, you can get it from the app store on your phone.

Snapchat Advertising

Snapchat is used by 59 percent of all internet users in the United States between the ages of 13 and 24. This means that if your brand, product, or service is aimed at a younger audience, particularly adolescents, Snapchat is the appropriate advertising medium for you. Eddie Tech Solutions develops Snapchat advertising campaigns for businesses of all sizes and across a variety of sectors.

Snapchat marketing is a strategy that is underutilized. Advertisers frequently think of other platforms first, such as Instagram and Facebook. However, there are numerous advantages to using Snapchat for advertising in addition to or instead of other social media platforms. We can assist you in maximizing the use of Snapchat to market your business.

Everything You Need to Know About Snapchat Ads

Snapchat ads appear as premium or curated content on the app. The vertical adverts take up the full screen of the phone, which is excellent for advertisers because it prevents users from being distracted by other information. In addition, in today’s mobile-first world, video commercials are an excellent approach to market. Customers can view your advertisement in the same manner they do ordinary snaps.

How to Use Snapchat Ads

Snapchat advertising can be used in a variety of ways. Snapchat is used by our clients to:
Encourage customers to visit your store.
Many small businesses utilize Snapchat to make it easier for customers to find and share information about their company.
Publicize a New Product
You may use Snapchat to build buzz and excitement around the debut of a new product or service.
Publicize a Mobile App
Promoting your mobile app is another wonderful approach to use Snapchat ads.

Boost Online Sales
You may also utilize Snapchat to attract new customers who will click through to your website and buy your products.
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Why do i need instagram advertising

Why do I Need to Advertise on Snapchat

Here are the top three reasons why you should use Snapchat to promote your business:
Advertising on the Internet is Increasing
You’re behind the times if you’re solely employing traditional promotional strategies. Digital advertising is a rapidly increasing industry that aids in the expansion of businesses on a daily basis.
Snapchat is popular among the younger generations.
Snap advertising are geared toward a younger audience, however people of various ages use the app. When opposed to traditional marketing and advertising tactics, Snapchat allows you to reach your target audience in a fun and interesting way.
Snapchat users are engaged and active.
Snapchat users utilize it frequently and early in the day. On their mobile devices, they are active and engaged, and they consume a lot of promotional information. This equates to a large number of conversions for Snapchat users.

What is a Geofilter?

A geofilter on Snapchat is essentially a custom filter. Snapchat users can use geofilters to add a geographical illustration to images they post with their friends or followers. This is how it works: your smartphone detects your geographic location and provides you with geofilter options tailored to your location.

They are, in essence, a sort of location-based marketing created by Snapchat. “Geofilters are a fun way to share where you are through filter overlays,” according to Snapchat. They are unique to various neighborhoods and locations.”

Geo filters eddie tech solutions
Eddie tech solutions geofilters snapchat

Snapchat Business Geofilters

While geofilters were originally created to allow Snapchat users to share their location with friends, such as “I’m in Dubai!” they can now be used by businesses to sell themselves and do a lot more. That’s correct: you may create your own geofilter to market your company. (Alternatively, Eddie Tech Solutions may construct it for you.)
You simply pay Snapchat to create your own bespoke geofilter in a certain location for a set amount of time in order to establish your own geofilter for your business. A geofence with a minimum area of 5,000 square feet and a minimum duration of 30 minutes is required. These geofilters may have been observed at a wedding or a local street event.

How to Advertise on Snapchat

To start a Snapchat advertising campaign, you must first sign up for a Snapchat Ads Manager account.

Manager of Snapchat Ads
Snapchat Ad Manager makes it simple to run advertising on the platform. It’s a self-serve advertising platform that allows you to create ads, execute campaigns, track results, and optimize for your objectives. You may use Snapchat Ad Manager to:

  • Create a new campaign
  • Choose your audience
  • Create your ads
  • Follow how your ads perform

How Much Does Snapchat Advertising Cost?
The cost of a Snapchat ad is quite inexpensive. For as little as $5 per day, you may advertise on Snapchat. Because of Snapchat’s low daily minimum ad spend, you can test, learn, and optimize your ad campaigns on a shoestring budget.

How to advertise on snapchat

Snapchat Stories Ads

Snapchat stories are another way to advertise on the platform. Snapchat Stories are a subset of the various posting choices accessible. Users can upload photographs or short films that will be viewable for 24 hours. A user can easily navigate through all of these stories, switching from account to account that they follow. Advertisers can place adverts that fit into this format in the gaps between these tales.

This Starburst commercial is a brief, straightforward advertisement. It’s eye-catching, vibrant, and clearly displays the product once more. Apart from the motto and call to action, there isn’t much else on the page besides the product. The ad is straightforward, and your gaze moves from top to bottom. The tagline’s bold, huge type draws your attention first, followed by the product and then the call to action to buy. You may also include a link in your story ad that users can click on directly.

Full Screen Canvas

  • 1080 x 1920 pixels
  • 9:16 aspect ratio
  • Scaled proportionally to original asset

Acceptable Creatives

  • Live, motion graphic, or stop motion video
  • Cinemagraph
  • Slideshow
  • Gif-life
  • Still image


  • Between 3 and 180 seconds (as long as file size does not exceed 1 GB)
  • 30 seconds if created in Snap Publisher
  • If the video does exceed 30 seconds, you’ll need to use an external editing software and then upload the video to the Creative Library

File Format

  • Video: .mp4 or .mov and H.264 encoded
  • Image: .jpg or .png (Ads Manager only)
  • Storage Aspect Ratio (SAR): 9:16
  • Display Aspect Ratio (DAR): 9:16
  • Pixel Aspect Ratio (PAR): 1:1

File Size

  • Video: 1 GB or less
  • Image: 5 MB or less


  • Must utilize two channels (left and right) in a balanced way throughout
  • Audio target level should be- 16 LUFS
  • PCM or AAC codec
  • 192 minimum kbps
  • 16 or 24 bit only
Additional Snapchat Ad Specs to Be Aware Of
What are the signs that my Snapchat ad has been approved?
You may examine the current review status of your ad by checking your email alerts or the Ads Manager dashboard.
Why was my Snapchat ad turned down?
It’s possible that your Snapchat ad was turned down for a variety of reasons. In the Snapchat Ads Manager, depending on your role, you can discover why your ad was rejected. Contact Eddie Tech Solutions right away if you’re experiencing problems getting Snapchat to accept your advertising.
Snapchat tools

Snapchat Tools

Snapchat provides a number of tools to assist you in getting the most out of your snaps. You can add text to a snap, doodle on it, cut out unique stickers with scissors, connect to it, modify how long it plays, make video snaps loop or bounce, apply voice filters, mute your audio, and even remix it! The creative possibilities with Snapchat are truly limitless. On Snapchat, you can get creative with your commercials and have a lot of fun.

Eddie Tech Solutions offers Snapchat advertising services.
Eddie Tech Solutions offers a variety of Snapchat advertising services, including the following.

Pixel Tracking on Snapchat
Eddie Tech Solutions will use Google Tag Manager to ensure that the Snap Pixel is installed on your website. All Industries We Serve

In the United States, Snapchat features strong targeting options, allowing you to ensure that your ad is seen by your target audience. Eddie Tech Solutions will help you target your Snapchat advertising to ensure that they are successful.

Eddie Tech Solutions creates a unique digital marketing strategy for your business that includes your content. We’ll make sure your company is a good fit for a Snapchat advertising campaign.

Finally, we’ll start running your advertising! So you don’t have to, we handle each stage of the sales funnel.

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