According to Sandrine’s 2020 Mobile Internet Report, video streaming accounts for over 65 percent of all mobile traffic, with YouTube accounting for 25% of total global traffic. While video streaming refers to popular sites such as YouTube, Netflix, and Hulu, this figure demonstrates how internet users have become accustomed to seeking out and viewing video content. With the advancement of download speeds, an increasing number of people may now quickly access video content. Similarly, faster upload speeds have made it possible for the average person to post as much video footage as they want.
This upgrade in infrastructure has made it possible for enterprises of all sizes to diversify into video content. Existing consumers and future clients can get a deeper look at your company by using video. Video material may be used in a variety of sectors in new and interesting ways. Product videos, explanation videos, testimonial films, and even a store walkthrough video are just a few examples of the types of videos available.
While videography has various applications in your business, one of the most common is for events. Customers and potential customers can watch a video of one of your events that they might not have been able to attend otherwise. Do you have a yearly convention? Festival? What about a company outing? Even team building exercises can be effective in showing your organization in a more detailed manner. By taping your events, you can keep a complete record of previous experiences to refer back to in the future. Having video content of something like a regular annual event you host is a terrific way to pique interest for future years.
It’s simpler to persuade new sponsors or attendees to attend the following year’s event if you have video content from the prior year’s event. Sponsors might be difficult to persuade, but video evidence of what they can expect speaks to them more than attendance numbers. When a potential sponsor sees what last year’s sponsors received, they are more likely to commit to next year. New clients who are considering attending next year can also get a sense of what to anticipate if they decide to go.
Videography for Social Media
The easiest way to apply social media is to use it. All of the major social media platforms provide users with a video hosting option. This is far more convenient than storing videos on your own website, especially since your social media accounts already have a large audience to watch them. When it comes to developing a social media content strategy, video should be equally as important as writing and photographs.
Different styles of videography require different types of social media sites. Posting extended form videos on a platform like lends itself to be more beneficial. Perhaps you’d want to record a whole panel discussion or interview from one of your events so that others can watch and learn from it. On sites like Snapchat and Instagram, shorter form material is more effective. People flick through so quickly that it’s difficult to keep their attention for long periods of time. A platform like Facebook might be a good place to post if you want to reach out to those who aren’t part of your direct fan base. In reality, you’ll want to post on all platforms, but this can help you figure out what to post and where to post it.
Live streaming has taken off as a key platform for content development, once again tapping into the social media component. One in every five Facebook videos is live, with a watch time three times that of a prerecorded video. Live video has a higher level of engagement. The fact that it is happening right now makes it an event in and of itself. Most streaming systems include a chat feature that allows viewers to interact with the event. The audience can get more out of viewing by asking questions and providing comments than just seeing what was originally planned.
Livestreaming is available on almost every social media platform. Some are more durable than others, and they can be used for a variety of reasons. Facebook or Instagram are good options for “on the go” livestreaming. A handheld option is ideal if you have a large event and want to show off as much as possible. It lets one or a few people to take control of the operation. They can be on the ground and show exactly what’s going on, interviewing people and documenting everything.
A network like YouTube or Twitch would be a better choice if you’re trying to livestream a more formal setting, such as an auditorium where the current audience is paying attention to what’s going on on stage. These platforms offer dedicated livestream choices designed for a more seated experience. For more instructive or demonstrative movies, livestreaming from the office or a single stationary position can be advantageous.
Videography for Your Industry
Videography can be beneficial to any industry. More people will be looking for videos about you and your sector as the demand for video content on the internet grows. Using videos to inform viewers about your product line, newest event, or new upgrades can be a wonderful method to reach new customers, communicate information in a more engaging way, and have your brand featured on another website. This additional boost is beneficial to all businesses. Videos can assist potential buyers in visualizing your products or services and making a more educated purchase decision.
Videography for Advertising
One of the most valuable advantages of having high-quality videography is the ability to use it for digital advertising. It’s fantastic to have high-quality video footage of your workplace, events, team, or anything else that reflects your company because it may be used for promotion. With so much internet material being video, there is a surge in video advertising options.
Instagram and Facebook, for example, provide specialized video advertising options. Because both of these platforms share the same company account, it’s simple to move ads between them. Advertising on stories, in the timeline, and as a pre-roll before videos are just a few of the alternatives. With so many various video advertising possibilities on every major platform, it would be beneficial to have a supply of high-quality, representative videos on hand for when the time comes.
Having the ability to develop and market video advertising online is a fantastic opportunity. Most of your competitors aren’t investing in video advertising, and if they are, you know it’s time to catch up and overtake them. You’re bound to find a unique and exciting approach to advertise your brand with video advertising because they can be made in so many different ways.
This is also a good opportunity to market your brand or figure out who you are as a persona. Because video content is so popular, it’s probable that it’ll be the first thing buyers view when they find your company. This can be daunting, but it can also be enjoyable. It’s a period when your imagination meets your business goals to work out what the ideal solution is for your organization. When it comes to putting these advertising, you can trust Eddie Tech Solutions to do it in the most strategic spots, capturing your target audience while also reaching out to individuals who might otherwise be unaware of your existence.