PRODUCT PAGES FOR ECOMMERCE
You can raise interest and quality visitors to your website by building accurate and informative product pages.
It’s estimated that there will be 2.05 billion global digital buyers in 2020. (Oberlo)
Any ecommerce site requires excellent product pages.
E-commerce product pages enable visitors to view your products and make selections, resulting in more traffic to your website. You’ll be in a better position to improve sales and conversions if you provide more products that are related to your business.
Great product pages will increase engagement.
Product pages that convert
One of the most crucial parts of your ecommerce site is having high-converting product pages. Customers will have a difficult time purchasing anything from your site if the material isn’t easy to find and navigate. Knowing what makes a great product page, as well as what a product page is, are two critical components of success.
You want your clients to enjoy themselves when buying on your website. Another important component is the product page user experience, sometimes known as product page ux. The greatest product pages in 2020 will adhere to the principles outlined below.
What is a product page?
A product page is a landing page or webpage that contains all of the information on a product offered on an ecommerce website.
Some websites employ html ecommerce product page design, shopify product page applications, or shopify product page design. A product page design template, on the other hand, isn’t always the greatest option.
To design outstanding high-converting product pages, follow these steps:
Use Titles for Your Products
While the titles of your products aren’t all that important, they do need to be given names. In addition, the products’ title tags must have distinct names. At the very least, you’ll want your goods to have different titles for SEO purposes. Titles will appear at the top of any product page design template. Also, don’t be scared to get creative with your titles.
Use Breadcrumbs to Navigate
Breadcrumbs are an excellent navigational aid on an ecommerce site. Breadcrumbs are included in the top ecommerce product listing page designs so that users may effortlessly navigate your site. Customers must be able to navigate effortlessly if you want to create a high-converting product page.
A hierarchy breadcrumb is exactly what you’ll need. This allows a user to return to a previous selection or to different products without having to start over. It’s like attempting to navigate a website without a “back” button. Yes, you’ll be able to do that. However, it will be inconvenient and time-consuming.
Describe your Products Well
- Star Wars goods that is officially licensed
- Sometimes the greatest strategy is to blend in.
- Suitable for your Ewok pal
- On the side pocket is faux Aurebesh (it would say “Restore the Republic,” but each word is backwards) – Do you want everyone to know what your genuine mission is?
- The Rebel Alliance insignia is also depicted.
- If you’re putting an Ewok in the bag, make sure the top isn’t too tight.
- Shoulder straps that can be adjusted
- Polyester, vegan-friendly imitation leather, and a silicone strap closing
The numerous references to your Ewok BFF are another feature that stands out. This does not imply that the product is improved in any way. However, it does a fantastic job at expanding on the story and making it more enjoyable.
Perhaps the reader will consider giving it to his nephew, who will then be able to play the role of a Jedi. Maybe he or she has always wanted to be an interplanetary smuggler and just needed the pack to get started.
This product page ux, regardless of the conclusion, is an excellent example of how a story can sell a product.
Use Detailed Images in your Product Pages
Any good high-converting product page will be brimming with fantastic images. It should be as thorough as possible so that customers can see exactly what they’re buying.
When zooming in, there should be a good number of photos with a lot of information. They must also load almost instantly.
The best results will come from having as many photographs as possible with as many angles as possible.
Use Product Videos
Include Add-ons with High Value Purchases
Near the end of the sales process, you should offer additional products or services that correlate to the item(s) in the cart. This could be a warranty or accessories. These product upsells can increase your revenue and provide your customer with more features or components for their purchase.
Create a sense of Urgency
Give your customers a cause to make a purchase right now. It’s possible that there’s a limited supply or a limited-time promotion. Some businesses utilize timers to show how much time is remaining on a sale. In order to boost the popularity of a product, some websites may display the number of other people who are looking at it. You can use a variety of techniques to generate a sense of urgency. It’s critical that you persuade your customer to buy right now. It’s unlikely that they’ll return to buy once they’ve left the site.
An emotional motivation to act quickly is the best approach to convert a potential customer into a buyer.
Many hotel booking services create a sense of urgency by indicating how few rooms are available, how recently a hotel was booked, and how many people have viewed a certain property. They frequently employ a bold red typeface that jumps out.
Allow Eddie Tech Solutions to assist you in developing excellent product pages for your ecommerce website. To discover more about how we can help your website prosper, contact us today.
Make Sure to Display Cross-Promotional Items and Recently Viewed Products
You must elaborate on exactly what your visitor is looking for on any product page that converts.
Offer them additional products that are related to what they’re looking at, for example. If a consumer is interested in a sweater, show them the other sweaters you have. You also have the option of retargeting users by showing them their recently seen items for free.
Use Specific Product Page Detail
Is your product available in different versions? Is it available in different sizes, colors, or options? You should make finding all of these alternatives as simple as possible. Users should be able to navigate to all of the other options on your product page. You want not just all of your goods to be seen, but you also want your pages to be colorful and full of content.
Provide All of the Product Details
In the product’s description, you’ve previously answered questions regarding it. Now consider any further inquiries that a shopper might have and respond to them all. You don’t want to lose a deal because a customer doesn’t understand what you’re selling. Customers get all the information they need without having to ask for it on the finest product page ux.
Display Product Reviews
Make Sure to Have Purchase Buttons
If a consumer is on your product page and ready to buy something, they should be able to find the “add to basket” button quickly and effortlessly. This button should be more noticeable than the rest of the page. It must be huge and vibrant. Second, a “purchase now” option that takes the user directly to the checkout page should be offered.
Product Page Chat Functionality
Customers may have additional inquiries that require a human answer. Having a chat option on your website will assist you in doing just that. With no additional monthly fees, Eddie Tech Solutions can assist you with customizing a chat feature.
Create a Wishlist Functionality
Your e-commerce activities will be more valuable with product pages.
Your customer’s needs will be highlighted on product pages. With well-designed product pages, you may assist customers in finding it.
Grow Your Business
With product pages, you can ensure that your products and services are found. Grow your business by showcasing your products well.
Well-designed product pages can help you grow your business online. Adding product pages to your website will make it more relevant to visitors and provide them with more possibilities. Allow Eddie Tech Solutions to assist you with adding the products you require to your website.