WORK METHOD

Why is SEO so important in digital marketing?

95%

Of Online Experiences

Begin with a Search Engine

91%

of Internet users

rely on search engines

98%

Of people

Believe inSearch Engine results

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We mean it when we claim “proven SEO methods.”

Cardinal has assisted some of the country’s most successful businesses in accelerating their growth. That means creating personalized SEO strategies for businesses just like yours that have a meaningful business impact. Here’s the evidence.

Professional SEO Services in the UAE - Digital Marketing UAE - Pay Per Click Advertising - Online Marketing Dubai UAE - SEO Company Dubai - Digital Marketing Agency Dubai
Saudi German Hospital Dubai
Professional SEO Services in the UAE - Digital Marketing UAE - Pay Per Click Advertising - Online Marketing Dubai UAE - SEO Company Dubai - Digital Marketing Agency Dubai
Saudi German Hospital Ajman
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Saudi German Hospital Sharjah

Here’s How We Increase Your Website’s Leads

On a search results page, space is limited, and competition for those slots is severe. The reason for this is that the higher your page ranks on a search results page, the higher your click-through rate will be.

The issue is that far too many SEO businesses promise quick results by employing boilerplate approaches. We collaborate with each client to create a custom SEO strategy based on tried-and-true tactics and industry best practices. Then we put that plan into action over time, fine-tuning our strategy as we go and monitoring our progress.
As a result, you’ll get more visitors to your website.
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What is SEO?

The process of attracting organic traffic to a website or landing page is known as search engine optimization, or SEO.
 
To comprehend SEO, it is necessary to first identify organic traffic. The word “organic traffic” refers to visits to your website that come from unpaid search results, hence the name. Unlike paid traffic, which is derived from paid advertisements, organic traffic is derived solely from organic search results. This means that people found your website by using search engines like Google or Bing to look for specific keywords. It’s basically traffic that didn’t originate from sponsored ads, referral links, or other websites.
SEO is a branch of digital marketing that focuses on obtaining organic traffic.
 
When done correctly, SEO may increase your search engine ranks, resulting in organic leads for your products and services. For example, a marketer could write a high-quality, interesting blog post and optimize it for SEO. The article will aid in the generation of traffic, which may lead to a purchase decision.

How Does SEO Work?

When a user types a term or phrase into a search engine like Google or Bing, a list of websites that match the query appears. The search results refers to that particular list. The paid adverts given by the search engine themselves, such as Google Ads, Bing Ads, and others, appear at the top of the search engine results page (SERP). The organic search results are the rest of the websites in the list that aren’t classified as “Ad.”

Following the entry of a query, search engines analyze the search term and do their best to give the user with the most relevant webpages. The primary goal of SEO is to have your website appear on the first page of search results; the higher the rank, the better. According to numerous studies, 75% of web users never scroll past the first page of search results. As a result, if your website does not appear on the first page, your marketing efforts will be fruitless.

The first five organic results on the first page alone account for 67.60 percent of all clicks. SEO is used to improve your website for your desired keywords in order to achieve a high search ranking. Search engine optimization is a time-consuming technique that takes a long time to yield results.

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SEO Facts and Why It's Still a Powerful Marketing Tool

A search engine is the starting point for 93% of online experiences.

When a customer wants to learn more about a company or acquire a new product or service, they go to their favorite search engine. Almost every internet adventure begins with a search engine like Google, Yahoo, or Bing. Customers rarely have a clear idea of what they want. They have an idea, but they need help from a search engine.

How will your consumers find you if you aren’t listed in the search results? They are unlikely to do so. Customers, on the other hand, will seek out your competitors and offer them their business. SEO improves the visibility of your website in search engines, making your company more appealing to customers.

Google has a market share of 92.81 percent of the global search engine market..
Bing came in second with 2.79 percent and Yahoo! came in third with 1.87 percent. As you can see, Google is the industry leader in search engines, therefore it’s no surprise that the vast majority of marketers use it for SEO. When contrasted to the remainder, most, if not all, SEO strategies will focus on improving Google.
 
Towards this moment, SEO almost always refers to a campaign aimed at the Google search engine. As a result, it’s only natural that you concentrate the majority of your efforts on Google. If you want to optimize for other search engines, you can, but only as a supplement to your Google SEO strategy.
Before making a purchase, 81% of customers conduct some form of online research.
Because you can target users who are further along in the purchase cycle with SEO, it’s a terrific marketing tool. This refers to clients that have a strong desire to buy and are prepared to make a transaction. If you can get your business in front of clients who are actively looking to buy, you’ll have a much better chance of converting them.
 
This is why it’s critical to target the correct keywords and phrases. You might target customers who have money in their hands by using “purchase now” keywords, branded searches, specific items, and more.
Seventy-five percent of internet users never get past the first page of search results.
“Having my website featured on the second or third page should be enough, right?” you would think. If you can’t get your website to rank on the first page of Google, it might as well not exist. 75 percent of users only look at the first page of search results, scan it quickly, and click one or two links. They hardly never look at the second page of results, which is a wilderness.
The purpose of SEO is to improve your website such that Google considers it to be the most relevant and valuable to users looking for specific keywords. As a result, you’re getting highly-targeted visitors that are interested in your product or service.
One of the most powerful SEO methods, according to 72 percent of digital marketers, is content.
There’s some misunderstanding about SEO and content marketing. Is there a difference between SEO and content marketing? Are they a good match for each other? Is there a way to mix the two? Consider SEO and content marketing to be the peanut butter and jelly of digital marketing. Both of these tactics are well-matched and complement each other. We may even go so far as to suggest that SEO is all about content and vice versa.
 
A successful SEO campaign will focus around some form of content. Because of its holistic character, SEO requires content marketing to be applied in a larger sense. In contrast, the technical abilities supplied by SEO are required to ensure the success of your content marketing.
The closure rate for SEO is 14.6 percent.
For your information, the closure rate is the percentage of leads that convert to sales. That doesn’t appear to be much, does it? When you compare SEO’s close rate to that of traditional marketing, it’s clear that the former is far superior. Traditional marketing channels such as print, television, and radio have a close rate of only 1.7 percent.
 
Obviously, your results may differ, but there are many of techniques to boost your company’s close rate. Your company’s customer base, revenue, and market share will all expand as a result of a higher close rate. You’re placing your company as an industry leader with that kind of growth.
Customers who conduct a local search are 72 percent more likely to visit a store within 5 miles.
This figure demonstrates the significance of local SEO. Local SEO is something you should pursue if you have a small to medium-sized firm. Lawyers/law firms, doctors/healthcare professionals, plumbers, and restaurants are all examples of businesses that might profit from local SEO.
 
Not all businesses, especially those that operate solely online, are well-suited to local SEO solutions. If you own a physical store, though, it’s always a good idea to optimize your website for local SEO.
A purchase is made in 28% of local searches.
This is just another data that emphasizes the significance of local SEO. This is because users who conduct a local search are more likely to be interested in making a purchase. People who are looking for a restaurant, bakery, boutique, dentist, plumber, and other services.
 
Your brand will be able to connect with this sector of your target audience if you invest in a solid local SEO campaign. Increased revenue and more clients can be obtained by utilizing local SEO. A restaurant, for example, might get more bookings, while a dentist might get more new customers.

Five Reasons to Hire an SEO Firm

When it comes to SEO, both the do-it-yourself approach and hiring an in-house marketing are acceptable possibilities. However, you should be aware that SEO entails a number of actions that must be followed precisely and for an extended period of time. In this instance, partnering with the top SEO agency might be a better option. Let’s look at some of the most compelling reasons for this:

To Succeed, Leverage the Agency’s Skills

As previously said, many business owners have attempted SEO on their own, with variable results. SEO is a complex collection of procedures that might be difficult to master. You’ll wind up doing more harm than good to your business if you don’t know what you’re doing. Building backlinks, for example, is one of the most important aspects of SEO, and if you utilize incorrect links, you risk being punished and losing rankings.

Your SEO strategy will be managed by a professional and experienced team at the best SEO agency. Cardinal has worked with a wide range of clients in a variety of industries, so they’ll have the experience needed to develop an SEO plan that will help you build your business.

SEO is a constantly changing and evolving field.

The ability to stay up with SEO is crucial to your success. Google’s algorithm and guidelines are always changing, and advertisers must adjust quickly. Keeping up with SEO trends is difficult and time-consuming, and it’s best left to the pros.
 
Staying up to speed with SEO tactics, news, and developments is a full-time job for an SEO agency. It is in their best interests to be kept informed of any changes that occur in order to maintain a highly optimized campaign. Ignoring or overlooking algorithm updates is a significant error since it will put you on the wrong side of the search engines, which will lose you a lot of money in the long run.

Makes Your Time More Valuable

It may take 4-6 months for you to see the benefits of your SEO work. Furthermore, SEO is a continuous process rather than a one-time event. Even if you met your SEO objectives, that doesn’t mean you can rest on your laurels. As previously said, SEO guidelines are constantly changing, so you must stay current. However, do you honestly believe you have the time to manage your SEO campaign on your own?

Working with an SEO service has a number of advantages, one of which is that it frees up time that could be better spent on things that really matter, such as operating your business. However, this does not mean you can completely ignore your SEO strategy; a smart SEO provider will make sure you are participating at all times.

Keep an eye on your SEO efforts.

The benefit of digital marketing is that it can be measured. We understand how important it is to you to spend every dollar of your marketing budget wisely. As a result, a top-rated SEO firm like Cardinal can give executive-level reporting to keep you on top of your strategy.
 
Because you can track and analyze the results, you’ll know which aspects of your campaign need to be tweaked or scaled back. You’ll be able to track your progress with the help of an SEO agency.

Obtain support outside of SEO

Many of the greatest SEO firms also offer full-service digital marketing. This implies you can rely on them even if you don’t require SEO help. Your marketing effort will need to scale up as your company grows. To move forward and stay competitive, you’ll need more than SEO at some time.
 
If you engage an SEO-only firm, you’ll need to hire another firm to help with your other marketing channels, such as PPC, social media, web design, and so on. Working with a full-service digital marketing agency like Eddie Tech Solutions is highly advised in most circumstances.

Why Should You Use Cardinal’s SEO Marketing Brand?

So you’ve made the decision to work with an SEO firm. Congratulations! You’ve just taken a significant step in expanding your company. Here are some of the advantages you may expect if you hire Cardinal Digital Marketing to handle your SEO campaign:

Improved Search Engine Positioning

ETS has created a search engine optimization service that is both results-oriented and ethical. Using the most up-to-date tools, tactics, and trends will benefit your business for the keywords you’ve chosen. We’ll put your website on the map and increase its chances of being found by the right people.

High-Quality Website Traffic

We’re not like other digital marketing firms that offer you ridiculous stuff like unlimited traffic. Of course, we’ll endeavor to increase traffic to your website and push it to the top of the search results. This puts your website in a better position to attract high-quality traffic — people who are interested in your product or service.

Top-Notch Content

Publishing high-quality content is beneficial not just to your SEO but also to your clients’ confidence and trustworthiness. Eddie Tech Solutions has a team of professional content specialists who can help you fill your pages and blogs with high-quality, conversion-focused material.

Optimized for User Experience and Speed

Regardless of the quality of your product or service, a poorly designed website will get you nowhere. Your website will be optimized for the greatest user experience and performance with good SEO. Eddie Tech Solutions Digital Marketing can assist you with web design and other aspects of optimization.

Measurable Results

Eddie Tech Solutions places a high value on transparency. This was true for all of your SEO campaign’s deliverables and outcomes. We provide executive-level reporting with granular data so you can see how well your campaign is performing.

Tailor-Made SEO Strategies

We don’t believe in cookie-cutter campaigns. We understand that each company has unique requirements, therefore providing a template plan would be a disservice. We’ll do a thorough analysis of your marketing initiatives and devise the most effective SEO plan for you.

QUESTIONS AND ANSWERS LEARN MORE ABOUT EDDIE TECH SOLUTIONS SEO SERVICES

What is SEO, and how can SEO professionals help my company?
When consumers have questions, need assistance, or want to purchase anything, they go to Google first. This comprises both potential and current customers. Businesses, including your competitors, are continuously striving for the top spot on search engine results pages in order to get a share of this organic internet traffic (SERP).
 
This is where SEO (search engine optimization) comes into play.
SEO is a continually changing set of methods, tactics, and best practices that assist businesses like yours develop search engine-friendly websites and other digital content. The problem is that Google is based on a complicated algorithm that is modified on a frequent basis. To keep up, many businesses hire SEO services like ETS to make sure their SEO game is on point and that they’re giving the Google algorithm A+ material.
What is on-page SEO, and how does it work?

There are several techniques to improve the search engine performance of your website’s pages. On-page SEO is a set of signals that search engines use to show up relevant, authoritative web content for a given search term or keyword phrase. On-page SEO entails the following:

  • Title tag
  • Slug (URL)
  • Image metadata
  • Headers and document structure
  • Keyword frequency and density
  • Linking
  • Word count
  • Meta description

Technical SEO, on the other hand, refers to the best practices and methods that may be configured “under the hood” by an SEO specialist, such as information architecture, mobile optimization, and page speeds. An in-house SEO specialist or a third-party SEO agency is often in charge of both on-page and technical SEO.

What's the difference between SEO and Pay Per Click (PPC)?
Pay per click (PPC) is a marketing method that allows companies to have their content appear at the top of search results pages for specific keywords. Typically, these are high-volume keywords that a target demographic is searching for, and the corporation pays Google for each click on the PPC ad.
 
Google Adwords is in charge of all of this.
 
PPC cost per click (CPC) is determined by how difficult it is to rank for a certain keyword—the greater the cost per click, the more difficult it is to rank for that phrase. PPC differs from SEO, which aids in the growth of organic search traffic. The two main components of search engine marketing are SEO and PPC (SEM).
What can I expect from Eddie Tech Solutions SEO Services in terms of results?

Our goal is to implement SEO tactics that will bring qualified leads to your website over time. Our SEO specialists will collaborate with your teams to track key performance indicators (KPIs) including page ranks, cost per lead, featured snippets, and more. You may anticipate to see improvements in your domain authority as your website’s SEO gains traction, which can help enhance search visibility and drive additional backlinks.

When it comes to SEO services, how long does it take to get a return on investment?
It will take time for SEO methods to yield benefits. Any SEO firm that promises speedy results and high ranks, in our opinion, is deceiving its clients. SEO strategies and projects have different timelines depending on your individual needs, budget, and expectations. The size, vertical, and maturity of your company are all important considerations.
 
Our strategy at Eddie Tech Solutions is to give the most up-to-date technological skills, adopt best practices, and track results constantly. The goal is to be thorough, cautious, and consistent.
Is SEO part of Digital Marketing

Yes! SEO is just one part of a wider digital marketing strategy that could include things like:

  • Content marketing and strategy
  • Advertising
  • Social media
  • Email campaigns
  • Direct response
  • Account-based marketing tactics

Why do businesses devote so much effort and resources to digital marketing? Because good content for prospects and customers can help build awareness, attract leads, and accelerate growth. SEO is a critical component of achieving this goal.

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What kinds of services are you providing?
Since 2003 we have been "in the sector." In 2003, we launched Web Eddie Tech Solutions. Eddie Tech Solutions is emerging on the internet to enable mom & pop to come online and compete with major companies. Our objective for the past eight years is digital marketing and SEO specialization.
How does it go about?
Depending on the project kind, our methodology is different. We are working directly with our customers to hammer out strategies, collectively to define how successful we are, how successful we are and how success is measured. For every company, industry and project this looks different. The creation of distinct plans and objectives is vital.
What are your rates?
We calculate project-by-project expenses - our hourly rate is $30, which is the basis for project estimations. In many projects, additional charges might be expected, such as premium software, domain registration, hosting or other SaaS, in which the project is created and managed. In general, a deposit of 50% for new projects is required.
How are you going to personalize my SEO package locally?
We first collect customer information and do preliminary research before offering an approach package or plan. Our staff will develop for you a single local SEO plan.
Are you going to post articles on local blogs?
In fact, we are going to! The aim of SEO-friendly local content is to attract people's attention in a set geographical area. We'll concentrate on local blogs, magazines, forums, etc. In order to help you get greater attention, our content team will also publish pieces in local industry directories.
Why should I have confidence in you?
Ranking By SEO is a well-established, more than a decade-long marketing organization. We have offered local SEO services in the United African States to a variety of companies in various branches. Our professionals have also published material on prominent venues in the field.
Do I receive any discount if I choose 3/6/12 months to subscribe?
We conduct promotional programs and occasionally give discounts. You can talk to our professional about the price or wait for us to implement a promotional arrangement to hire our services. Instead of waiting, we propose that you contact us. The solution that matches your budget and produces desirable results will undoubtedly come from our team.
Is there sponsored local promotions in your local SEO packages?
Our local search marketing techniques cover organic search. On request, we may conduct paid marketing initiatives, but they are not part of our services. For this aim, you can recruit our specialist paid marketing services.
How long are you going to take to show results?
SEO is an ongoing process, somewhat slow. In 3-4 months from work on the campaign, clients often begin to see results. After we start working with local SEO, you will see important results and continuous traffic approximately 6-12 months. Don't worry because SEO builds up over time and produces fantastic benefits as the speed increases.
Will you sign a contract for non-disclosure?
Yes, the non-disclosure agreement is ready to be signed. Ranking SEO cherishes the privacy of customers, and without your specific approval will never disclose your information with someone.
What types of reports am I going to get?
We provide our customers with thorough yet simple weekly or monthly reports. As soon as they're ready, our team will email them to you to maintain track of the campaign.
How long are we going to look after your website?
We provide our customers with weekly and monthly reports. During our inaugural meeting, we plan our reporting and communication plans. In addition to our 24X7 customer support team, we also provide lifelong assistance to help you alter your website according to your strategies and needs.
Is our method of payment safe?
Our site is designed to protect our customers' personal information with HTTPS and SSL certificates. So you can be confident that you have confidence in us.

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