Challenge :
A national ATM installer and distributor wanted to make their website more user-friendly for businesses wishing to buy or lease ATMs. In the past, they were unable to achieve any quantifiable achievement in attaining keyword rankings due to fierce competition. In the past, the client had used paid search with terrible results.
Solution :
Digital Marketing Consulting :
Professional content writing is required by some businesses to boost the value of their material, while others require oversight. We were able to establish a system that made it easy for the marketing team to find possibilities to write about and pages to optimize on an ongoing basis for this ATM installer because they had a wonderful internal staff that was knowledgable about the industry. Due to a conflict between businesses trying to buy ATMs and clients looking for banks and ATM locations, ATM company advertising might be more difficult than in other industries.
WordPress Website Updates :
We used suitable tagging structure to update an existing website template created by another designer. Many of the pages on the site were created with design in mind rather than SEO in mind. The finished WordPress website improvements further improved the site’s mobile capabilities..
Google Analytics :
Many of the Google analytics goals and conversions that were initially set up for this ATM installer failed to show which actions contributed to conversions. We were able to use Google Analytics to construct custom goals and Google Tag Manager to track extra occurrences. The client can now simply see where the conversions are coming from.
Google Ads :
Because of the way it was constructed, the Google Ads account was poorly structured and lacked the ability to turn off different geographic areas. Our team redesigned the ATM buyer-focused campaigns over time, as well as removing a handful of keywords that were wasting budget and not converting. Google Ads campaigns are now built to target keywords and phrases that lead to sales using a combination of Exact Match, Phrase Match, and BMM. To avoid consumer searches for ATMs colliding, a wider than usual negative keyword list was required.
Bing Ads:
Many PPC firms will just copy and paste their Google Ads campaign onto Bing and call it a day. Our team looked at the results as they came in each campaign and was able to evaluate the data to discover that some metros had unexpectedly good results from Bing Ads. Bing should always be viewed as a PPC alternative to Google when running side by side.
SEO :
We had to fully rebuild the header tag positioning on each of the several website designs for this ATM website. Since tweaking all of the header tags and meta descriptions, we’ve witnessed a continuous increase in ranks and website traffic. We were also able to look at rival terms and uncover possibilities for the ATM company to generate more material to improve search rankings using our search engine optimization tactics.
Results:
- Optimized templates that weren’t developed with SEO in mind to pages and templates that increased organic traffic by 512 percent.
- I took an underperforming PPC campaign and worked with the customer to enhance and optimize all campaigns, reducing waste.
- Optimized ad campaigns and website to target keywords that lead to sales rather than terms that lead to inactive traffic.
- Internal personnel continues to be counseled and trained on how to write articles with unique content and how to target the right keywords.
Contact Eddie Tech Solution today to learn more about conversion rate optimization and how technical SEO can help you increase your profit margins.
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Our goal is to implement SEO tactics that will bring qualified leads to your website over time. Our SEO specialists will collaborate with your teams to track key performance indicators (KPIs) including page ranks, cost per lead, featured snippets, and more. You may anticipate to see improvements in your domain authority as your website’s SEO gains traction, which can help enhance search visibility and drive additional backlinks.
Ranking By SEO is a well-established, more than a decade-long marketing organization. We have offered local SEO services in the United African States to a variety of companies in various branches. Our professionals have also published material on prominent venues in the field.
We conduct promotional programs and occasionally give discounts. You can talk to our professional about the price or wait for us to implement a promotional arrangement to hire our services. Instead of waiting, we propose that you contact us. The solution that matches your budget and produces desirable results will undoubtedly come from our team.
Our local search marketing techniques cover organic search. On request, we may conduct paid marketing initiatives, but they are not part of our services. For this aim, you can recruit our specialist paid marketing services.
SEO is an ongoing process, somewhat slow. In 3-4 months from work on the campaign, clients often begin to see results. After we start working with local SEO, you will see important results and continuous traffic approximately 6-12 months. Don't worry because SEO builds up over time and produces fantastic benefits as the speed increases.
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We provide our customers with thorough yet simple weekly or monthly reports. As soon as they're ready, our team will email them to you to maintain track of the campaign.
We provide our customers with weekly and monthly reports. During our inaugural meeting, we plan our reporting and communication plans. In addition to our 24X7 customer support team, we also provide lifelong assistance to help you alter your website according to your strategies and needs.
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