Display & Programmatic
Programmatic Advertising
Expert Display & Programmatic services for businesses across the UAE — proven strategies, measurable results.
Display & Programmatic Results
Programmatic display, remarketing, and targeted advertising that keeps your brand in front of the right audience across the web
Why Display & Programmatic
The Business Case for Display & Programmatic
Programmatic display, remarketing, and targeted advertising that keeps your brand in front of the right audience across the web
Reach at Scale
Display and programmatic campaigns reach your audience across millions of websites, apps, and platforms — maintaining brand visibility throughout the buyer journey
Precision Remarketing
Re-engage visitors who left without converting using customised creative tailored to their specific browsing behaviour and intent signals
Automated Buying Efficiency
Programmatic buying optimises ad placements and bids in real time — ensuring your budget reaches the highest-converting audiences at the lowest possible cost
Full-Funnel Coverage
Display advertising supports every stage of the funnel — awareness at the top, consideration in the middle, and conversion remarketing at the bottom
Common Pain Points
Challenges We Solve
These are the problems our Display & Programmatic clients most commonly face before engaging us — and exactly what we address.
Display spend with no measurable conversion impact
Running display campaigns optimised for impressions and clicks rather than viewable conversions produces activity that looks busy in reports but drives no measurable business outcomes.
Ads appearing on brand-unsafe or low-quality placements
Without placement exclusions and brand-safety controls, programmatic buying can serve ads alongside irrelevant or damaging content — harming brand perception while burning budget.
Remarketing lists too small to generate meaningful reach
Remarketing audiences built from low-traffic sites deliver minimal scale, failing to re-engage the volume of prospects needed to move the needle on conversion rates.
Creative fatigue reducing performance week over week
Display campaigns running the same creative for extended periods see click-through rates decline steadily — without a refresh schedule, performance erodes and costs per click rise.
No view-through attribution for upper-funnel campaigns
Display campaigns that influence decisions without generating direct clicks are invisible in last-click models — causing businesses to cut campaigns that were actually contributing to conversions.
What You Get
Display & Programmatic Service Deliverables
Everything included in your Display & Programmatic engagement with Eddie Marketing
Audience Strategy
Custom audience segments built from first-party data, intent signals, and demographic targeting
Creative Production
Display ad creative in all standard sizes, optimised for each placement and audience segment
Programmatic Setup
Campaign build across Google Display Network, DV360, or preferred DSP with brand-safety controls
Remarketing Lists
Pixel implementation and audience list strategy for re-engaging site visitors at each funnel stage
Bid Optimisation
Automated and manual bid adjustments to maximise viewable impressions and minimise cost-per-conversion
Monthly Performance Report
Impression, click, conversion, and ROAS reporting with audience performance breakdown
How It Works
Our Display & Programmatic Process
Audience Research
We map your ideal customer segments and identify the targeting parameters that define them — demographics, interests, in-market signals, and custom intent
Campaign Architecture
We build separate campaigns for each audience stage — awareness, consideration, and remarketing — with distinct creative strategies and bidding approaches
Creative & Launch
We produce display creative in all required formats and launch campaigns with controlled budgets across your chosen placements and networks
Optimise & Refine
Weekly optimisation of placements, bids, audience segments, and creative variants to improve click-through rates and reduce cost-per-conversion
Scale & Report
We scale top-performing audiences and placements while reporting full funnel impact, including view-through attribution, monthly
Proof of Work
Display & Programmatic Results We've Delivered
FashionSouq.ae
FashionSouq.ae — 378% Social Commerce Revenue via Instagram & TikTok
ClassConnect EdTech
ClassConnect EMS — Student Enrollment Platform Launch in 10 Weeks
Gulf Law Chambers
Gulf Law Chambers — 524% Traffic Growth via Legal Content Authority
Display & Programmatic
Display & Programmatic FAQs
Display advertising is a broad category covering all visual ad formats shown on websites, apps, and platforms. Programmatic advertising is the automated, real-time bidding technology used to buy display ad placements at scale. All programmatic advertising is display advertising, but not all display ads are bought programmatically. We use programmatic buying for most display campaigns because it optimises placements and bids automatically based on performance data, reducing waste.
Why Eddie Marketing
Why Our Clients Trust Us
Senior Specialist Team
Your campaigns are run by senior specialists with years of hands-on experience
Results-First Approach
We measure success in the metrics that move your business forward — not vanity numbers
Transparent Reporting
Monthly reports show exactly what your investment is returning, with no hidden data
UAE & Global Expertise
We run successful campaigns across UAE, GCC, Europe, and global markets simultaneously
In-Depth Guide
Programmatic Advertising
It was forecast that programmatic TV advertising spending in the United States would reach 4.73 billion U.S. dollars in 2020, representing a 70.9 percent growth compared to previous year, when the spending was calculated at 2.77 billion dollars. (Statista)
What is Programmatic Advertising?
Automated buying and selling of online digital advertising are done by programmatic advertising agencies. Companies that specialize in programmatic buying enable a company to run digital marketing campaigns that optimize digital display ad spending. Ad purchases are more efficient and effective when they are automated. When you deal with a partner who has access to trading desks, the entire process is expedited. Out-of-home choices and AI that optimizes creatives for greater conversions and return on ad spend are now available in programmatic advertising, compared to a decade ago.IBM’s AI based bot Watson is being continuously developed for optimized programmatic media buying and is already popular in the US and UK. In one of its official blogs IBM’s VP of Marketing Analytics, Ari Sheinkin shared that the results of programmatic media buying by Watson show a stunning 71% reduced Cost Per Click (CPC). (TechAdvisor)
For your digital ad buying needs, our programmatic sales team gives you access to thousands of advertising platforms. Our programmatic platform can be used in conjunction with any paid search and content marketing campaigns that your team is working on.We’ve worked with all of the programmatic ad-buying platforms and have a decade of experience providing programmatic digital advertising solutions.How can Programmatic Marketing Companies Help your Brand Shine?
Today, a variety of platforms can be accessed and purchased programmatically, including:
Programmatic TV buys
Purchase by channels, audience, platform, and even hours of the day
Audio that is programmedStream premium digital radio stations, podcasts, and online streaming services to millions of monthly listeners.Enjoy the convenience of providing, managing, and tracking audio campaigns from a single location.To guarantee relevant ads are targeted (and retargeted), layer in first and third-party data based on customer demographics, behaviors, and intent.Connected TV with a Programmatic Approach
Do you think people are viewing more streaming television these days thanks to , and other services?
Digital Outdoor ProgrammaticIn cities all over the world, programmatic adverts can be found in digital outdoor media.Programmatic Desktop
The oldest type of programmatic advertising, Purchase programmatic advertisements on desktop PCs while users are at home and staring at the screen.
Programmatic Tablet
By device kind, software, operating systems, and even IP address, you can buy programmatic ads on multiple tablets.
Programmatic Mobile
On mobile phones, you can buy programmatic ads based on device kind, software, operating systems, and even IP address.
Advertisers may use machine learning and artificial intelligence to target the right individuals at the right time across several mediums for campaigns utilizing programmatic targeting. Sales, ROAS, leads, and conversions may all be used to segment and optimize audiences.
Algorithms used by AI-enabled computers make ad buying, placement, and optimization quick and easy.
According to Zenith’s ‘Programmatic Marketing Forecasts’ report, programmatic ad spend will reach $98 billion, amounting to 68% of the global digital media ad spend in 2020. (MarTechAdvisor)
Programmatic Advertising Buying & Targeting Capabilities
Demographic Targeting
Demographic targeting allows you to target certain persons based on their demographics. Age, gender, income, and a variety of other factors can be used as criteria. You can narrow your audience by using demographic targeting.
Behavioral Targeting
Behavioral targeting is a method of determining which advertisements to show based on information acquired about a user’s web browsing history, such as sites visited and searches conducted.
Contextual Targeting
Keywords that are closely linked to the theme of your campaign or ad group are used in contextually targeted advertising.
Mobile Device/Geofencing
Access inventory on every major mobile exchange and marketplace to reach your consumers on the go.
Geo Location
Using latitude and longitude, target users in specific geographic areas around the world.
IP Zone
Targeting in when a website visitor’s geolocation is established by their device’s IP address.
By 2024, the adoption of 5G based adtech is predicted to grow to 1.4 billion! (MarTech)
Programmatic Retargeting
Programmatic Advertising Agency Capabilities.
A programmatic advertising agency, like the media possibilities it provides, should be continually developing. Programmatic advertising has progressed far beyond conventional display advertising to include digital out-of-home and even connected television. Let’s look at some of the newest methods that brands can use the programmatic network to buy programmatic ads.Programmatic ad Buying across Media Platforms
- DOOH Inventory Placements
- OTT/Connected TV
- Digital Out of Home
- DOOH Targeting
- Display
- Native
- Social
- Search
- Mobile
- Video
DOOH Inventory Placements
Place-Based: Include a range of forms that are expressly positioned where customers congregate for various reasons. Large Format: Screens that are large enough to be seen from a long distance and are close enough to pedestrians and vehicles to be seen.- Shopping malls
- Fitness centers
- Dining establishments
- Office Complexes
- Taxis are available.
- Airfields
- Ads on billboards
- Furniture for the Streets
- Bus Stations
- Kiosks
OTT/Connected TV
Put your brand in front of today’s television audiences.Increase brand exposure among top-tier Smart TV devices and inventory, focusing on certain demographics like:- Demographics
- Location
- Device for Smart TVs
- Viewership on TV Networks
- Genre of Television
- Daylight Savings Time
Digital Out of Home
- A mobile-tracking, audience-targeting behemoth capable of transforming movement data into usable insights, allowing advertisers to develop engaging, contextually relevant campaigns.
- Increased reach and the ability to deliver consecutive messaging across many places
- Targeting: find the right audience depending on demographics, time of day, season, weather, and other factors.
- Mobile Integration: The platform integrates with mobile re-messaging in a seamless manner.
DOOH Targeting
- Proximity – Choose a radius around a point of interest to reach people who are passing through.
- Behavior – Select screens that are most likely to be seen by users who exhibit particular patterns of behavior.
- Location – Run campaigns on screens in specific locations like restaurants, airports, and so on.
- Zip Code — Focus on a certain neighborhood or postal code.
- Choose screens based on their creative possibilities, such as audio, video, or static graphics.
- Day/Week – Run campaigns in multiple spaces at different times to reach the most people.
- Weather – Target audiences when the weather is likely to have an impact on consumer behavior.
Display
Across all devices, serve highly visible ad placements in sync with the content that the target audience is actively focusing on.- Customers are served targeted placements as contextual overlays by in-image and in-screen advertisements.
- Reach out to visitors from over 2k quality internet publishers.
- Users who visited your site but did not convert can be retargeted with advertising that re-engages them with your brand.
Native
To directly encourage user experience, deliver advertising messaging in a content-relevant setting. Standard Banners: Ads that are displayed in a context that is relevant to the user. Brand-relevant content that is conceptually linked to a sponsoring advertiser is referred to as sponsored content. Widgets for Content Recommendation: Sponsored content recommendations, generally at the end of articles, are meant to increase advertiser amplification to similar audiences. Content creation: Services are accessible with input and agreement from the client.Social
Eddie Tech Solutions takes a performance-based, down-funnel strategy to social advertising and targeting, focusing on audience conversion.Customer audiences can be accessed.Based on first-party data infusion, Facebook offered programs and look-alikes.Facebook’s geo-targetingAdditional marketing approaches can be enabled with the help of marketing partners.- Optimization of micro-audiences
- Copy that changes over time
- Images that are constantly changing
- Personalized retargeting campaigns
Search
Using Google AdWords, Bing Ads, other search engines, and content delivery systems boost performance with keyword development, bid management, landing page selections, analytics, and creative copywriting.
Mobile
Customers can use programmatic mobile targeting to target specific elements such as device information, geo signals, ad sizes, and app information.
Video
- Our clients have an open palette when it comes to producing new and bespoke video executions because of our long-standing ties with leading video inventory providers.
- Out-Stream Video: Engage target audiences in a seamless user experience using out-stream video. We supply high-impact out-stream video units to our clients through partnerships.
- In-Stream Videos Capture the TV experience online, reaching out to younger, more savvy audiences and engaging users with high-impact ad sequences.
- Reach your target audience with highly engaging video ad content in an environment that is consistent with the user experience with native video.
Programmatic Advertising Audience Reach
Target Premium Sites and Specific Audiences.
To achieve unprecedented reach, understand important datasets to find new user segments, develop look-alike audiences, retarget existing viewers, and predict what content will engage best.Precision audience targeting and optimal performance, as well as the ability to increase ad sales products quickly using first-party data.Benefits- Advanced targeting and retargeting to reach out to the right people.
- Capabilities for first-party data ingestion in collaboration with major DMPs.
- Pricing structure is flexible: there are no campaign minimums and no upfront expenditures.
- Service level agreements that are aggressive.
- Platform agnostic to achieve media objectives.
DOOH Targeting
High-Impact Creatives Capture the attention of your audience with high-impact creatives that increase awareness and engagement. Takeovers have the highest viewability, the best CTR, and the longest in view in the industry.- Takeovers of video
Full-length, high-impact video ads with static elements that are always visible. - Takeovers that are interactive
Users can interact with the brand immediately on the page with these one-of-a-kind high-impact creatives. - Takeovers in HTML
New creatives with interactive components and loads of movement grab viewers’ attention. - Takeovers with a Twist
Changes in takeovers due to the weather or time of day.
Ad Reporting can be based on:
- Publisher, Advertiser, Placement, Line Item, Order, Buy Type, Targeting Tactic, Ad Size, Ad, Ad Group, Creative
- Device Type. Domain, Operating System, IP Address
- Geofencing of:
- Impressions
- Social. Display
- Search. Keyword
Programmatic Ad Reporting Measurement
Measurements.- Clicks
- Rate of Click-Through (CTR)
- Per Thousand Impressions Cost (CPM)
- Rate of Video Completion (VCR)
- Per-Action Cost (CPA)
- Price Per Person (CPP)
- Completions of video. 25%, 50%, 75%, and 100% are the percentages that can be used.
Programmatic Spend Reporting
- Monthly Spend Goal
- Remaining Budget
- % Delivered
- Budget
- Pacing
- Spend
Programmatic Goals Reporting
- Install Conversions
- Click Conversion
- View Conversion
- Ticket Revenue
- Conversions
- Ticket Sales
- Revenue
Programmatic Flight Reporting
- Start Date. End Date, Days Remaining
- Comparison. DoD, WoW, MoM, QoQ, YoY
- Date Range. Day, Week, Month, Quarter, Year
Customizable, Dynamic reporting
- Weekly wrap-ups including screenshots
- Post-campaign performance reports
- Detailed reporting is available for enterprise-level campaigns
- Campaign insight reports
OTT Advertising
Both ad-free SVOD and ad-supported AVOD make up the OTT landscape, with viewers who don’t mind seeing adverts if there is a good value exchange.OTT Streaming Video Playbook for Advanced Marketers, IAB, December 2019.- 62% don’t mind viewing advertisements if they aren’t paying for the content.
- 54% don’t mind commercials as long as they can watch the content they desire.
- Half of those polled don’t mind commercials if they’re getting a discount.
- 47% believe advertisements can be useful or pleasant.
- +304 percent higher engagement rate with big screen OTT streaming video compared to video viewed on desktop or mobile
- 72% percent of OTT viewers recollect seeing an ad, and 40% of those said they halted the programming to buy or learn more about a product mentioned in an ad. OTT Streaming Video Playbook for Advanced Marketers, IAB, December 2019.
Choosing a Programmatic Agency
Eddie Tech Solutions is a programmatic advertising agency that provides the finest of the best for your programmatic ad purchases. Our team is made up of marketing experts who have been buying programmatic ads and other forms of media for over a decade! Eddie Tech Solutions is one of the greatest programmatic ad-buying businesses you can deal with to boost conversions and minimize CPA. Learn how our team can help your brand or marketing team generate cutting-edge programmatic content. If you’re looking for Programmatic Advertising alternatives, you’ll want to make sure you’re working with professionals who know what they’re doing. Learn how Eddie Tech Solutions can help you make your programmatic ad buying more efficient and effective.FAQ
Frequently Asked Questions
Real-time data is used in programmatic ads to choose the optimal online audience(s) for each campaign. We purchase programmatic ad inventory through a DSP or SSP auction. All decisions are based on data collected across various devices and in locations where the target audience is interested. The rate of programmatic advertising sales alternatives has expanded into a number of out-of-house services, and the rate of programmatic advertising growth has climbed significantly year over year. Rather than buying individual ads from publishers, programmatic advertising allows you to buy and optimize
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- Free initial consultation — no commitment
- Senior strategist assigned to your account
- Custom strategy tailored to the UAE market
- Clear KPIs and performance targets agreed upfront
- Multi-channel marketing planning included
- Transparent monthly reporting
- No long-term lock-in contracts
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