Dubai Knowledge Academy — 225% Student Enquiry Growth via Social Media
Client: Dubai Knowledge Academy · United Arab Emirates
+180%
Organic Traffic
+225%
Leads Generated
+48%
Conversion Rate
AED 980K
Revenue Generated
The Challenge
Dubai Knowledge Academy, offering professional certification programmes, struggled to reach working professionals. Their social media presence was inactive and course awareness was low.
Our Strategy
Built a LinkedIn and Instagram-led strategy targeting Dubai professionals by industry, seniority, and career interests, positioning certification as a career advancement investment.
Implementation
Content calendar with 5 posts per week across LinkedIn and Instagram, lead-gen ad campaigns targeting professionals by job title, testimonial video series, monthly live webinar promotions.
Results
+180%
Organic Traffic
+225%
Leads Generated
+48%
Conversion Rate
AED 980K
Revenue Generated
225% increase in course enquiries. Social media now accounts for 41% of all new student registrations. LinkedIn ads deliver a 3.2x ROAS for professional certification.
Client Testimonial
Our social media is now our strongest lead source. The quality of enquiries from LinkedIn far exceeds any other channel we have tried.
Quick Facts
- Client
- Dubai Knowledge Academy
- Industry
- Education
- Service
- Social Media Marketing
- Location
- United Arab Emirates
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