FashionSouq.ae — 378% Social Commerce Revenue via Instagram & TikTok
Client: FashionSouq.ae · United Arab Emirates
+298%
Organic Traffic
+378%
Leads Generated
+92%
Conversion Rate
AED 2.8M
Revenue Generated
The Challenge
FashionSouq.ae, a UAE fashion retailer targeting the GCC market, had 40,000 Instagram followers but a 0.3% conversion rate. Social media generated awareness but not revenue.
Our Strategy
Shift from organic-only to social commerce: Instagram Shopping, TikTok Shop, micro-influencer partnerships, retargeting funnels, and a shoppable content strategy.
Implementation
Instagram and TikTok Shop setup, 8 micro-influencer partnerships per month, UGC content programme, product video ads, retargeting audiences for cart abandoners, Ramadan and DSF seasonal campaigns.
Results
+298%
Organic Traffic
+378%
Leads Generated
+92%
Conversion Rate
AED 2.8M
Revenue Generated
378% revenue growth from social channels in 9 months. TikTok Shop now drives 28% of total revenue. Average ROAS across social channels: 4.7x. Follower engagement rate: 0.8% to 4.2%.
Client Testimonial
We had followers but no sales from social. Eddie turned our social media into our highest-ROAS channel. TikTok Shop alone covers half our marketing costs.
Quick Facts
- Client
- FashionSouq.ae
- Industry
- E-Commerce
- Service
- Social Media Marketing
- Location
- United Arab Emirates
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