MedLink Clinics — 195% New Patient Registrations via Google Ads
Client: MedLink Clinics · United Arab Emirates
+156%
Organic Traffic
+195%
Leads Generated
+71%
Conversion Rate
AED 1.1M
Revenue Generated
The Challenge
MedLink Clinics, a chain of 4 general practice clinics in Abu Dhabi, was losing market share to telehealth apps and larger hospital groups who dominated paid search.
Our Strategy
Hyperlocal Google Ads strategy with clinic-specific campaigns, appointment-intent keywords, and call extension optimisation to drive direct phone bookings alongside online appointment completions.
Implementation
Per-clinic campaign structure, call-only ads for mobile users, smart bidding for appointment conversions, 2km radius targeting per clinic, Arabic and English ad copy variants.
Results
+156%
Organic Traffic
+195%
Leads Generated
+71%
Conversion Rate
AED 1.1M
Revenue Generated
195% increase in new patient registrations via paid channels. Call volume increased 156%. Cost per new patient acquisition: AED 89 (down from AED 312).
Client Testimonial
The reduction in cost per patient acquisition was extraordinary. We are now getting three times as many patients for the same advertising budget.
Quick Facts
- Client
- MedLink Clinics
- Industry
- Healthcare
- Service
- Google Ads
- Location
- United Arab Emirates
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