Display & Programmatic
Geofencing
Geofencing Use geofencing technology to start targeting your marketing campaigns and attracting more customers to your company. By 2022, the geofencing market is expected to be worth $1,825 million—which would indicate
Display & Programmatic Results
Programmatic display, remarketing, and targeted advertising that keeps your brand in front of the right audience across the web
Why Display & Programmatic
The Business Case for Display & Programmatic
Programmatic display, remarketing, and targeted advertising that keeps your brand in front of the right audience across the web
Reach at Scale
Display and programmatic campaigns reach your audience across millions of websites, apps, and platforms — maintaining brand visibility throughout the buyer journey
Precision Remarketing
Re-engage visitors who left without converting using customised creative tailored to their specific browsing behaviour and intent signals
Automated Buying Efficiency
Programmatic buying optimises ad placements and bids in real time — ensuring your budget reaches the highest-converting audiences at the lowest possible cost
Full-Funnel Coverage
Display advertising supports every stage of the funnel — awareness at the top, consideration in the middle, and conversion remarketing at the bottom
Common Pain Points
Challenges We Solve
These are the problems our Display & Programmatic clients most commonly face before engaging us — and exactly what we address.
Display spend with no measurable conversion impact
Running display campaigns optimised for impressions and clicks rather than viewable conversions produces activity that looks busy in reports but drives no measurable business outcomes.
Ads appearing on brand-unsafe or low-quality placements
Without placement exclusions and brand-safety controls, programmatic buying can serve ads alongside irrelevant or damaging content — harming brand perception while burning budget.
Remarketing lists too small to generate meaningful reach
Remarketing audiences built from low-traffic sites deliver minimal scale, failing to re-engage the volume of prospects needed to move the needle on conversion rates.
Creative fatigue reducing performance week over week
Display campaigns running the same creative for extended periods see click-through rates decline steadily — without a refresh schedule, performance erodes and costs per click rise.
No view-through attribution for upper-funnel campaigns
Display campaigns that influence decisions without generating direct clicks are invisible in last-click models — causing businesses to cut campaigns that were actually contributing to conversions.
What You Get
Display & Programmatic Service Deliverables
Everything included in your Display & Programmatic engagement with Eddie Marketing
Audience Strategy
Custom audience segments built from first-party data, intent signals, and demographic targeting
Creative Production
Display ad creative in all standard sizes, optimised for each placement and audience segment
Programmatic Setup
Campaign build across Google Display Network, DV360, or preferred DSP with brand-safety controls
Remarketing Lists
Pixel implementation and audience list strategy for re-engaging site visitors at each funnel stage
Bid Optimisation
Automated and manual bid adjustments to maximise viewable impressions and minimise cost-per-conversion
Monthly Performance Report
Impression, click, conversion, and ROAS reporting with audience performance breakdown
How It Works
Our Display & Programmatic Process
Audience Research
We map your ideal customer segments and identify the targeting parameters that define them — demographics, interests, in-market signals, and custom intent
Campaign Architecture
We build separate campaigns for each audience stage — awareness, consideration, and remarketing — with distinct creative strategies and bidding approaches
Creative & Launch
We produce display creative in all required formats and launch campaigns with controlled budgets across your chosen placements and networks
Optimise & Refine
Weekly optimisation of placements, bids, audience segments, and creative variants to improve click-through rates and reduce cost-per-conversion
Scale & Report
We scale top-performing audiences and placements while reporting full funnel impact, including view-through attribution, monthly
Proof of Work
Display & Programmatic Results We've Delivered
FashionSouq.ae
FashionSouq.ae — 378% Social Commerce Revenue via Instagram & TikTok
ClassConnect EdTech
ClassConnect EMS — Student Enrollment Platform Launch in 10 Weeks
Gulf Law Chambers
Gulf Law Chambers — 524% Traffic Growth via Legal Content Authority
Display & Programmatic
Display & Programmatic FAQs
Display advertising is a broad category covering all visual ad formats shown on websites, apps, and platforms. Programmatic advertising is the automated, real-time bidding technology used to buy display ad placements at scale. All programmatic advertising is display advertising, but not all display ads are bought programmatically. We use programmatic buying for most display campaigns because it optimises placements and bids automatically based on performance data, reducing waste.
Why Eddie Marketing
Why Our Clients Trust Us
Senior Specialist Team
Your campaigns are run by senior specialists with years of hands-on experience
Results-First Approach
We measure success in the metrics that move your business forward — not vanity numbers
Transparent Reporting
Monthly reports show exactly what your investment is returning, with no hidden data
UAE & Global Expertise
We run successful campaigns across UAE, GCC, Europe, and global markets simultaneously
In-Depth Guide
Geofencing
Geofencing is a powerful marketing tool that leverages location-based technology to engage customers in real-time. By creating a virtual boundary around a specific geographic area, businesses can send targeted notifications and advertisements to users' mobile devices when they enter that area. This innovative approach not only enhances customer engagement but also drives foot traffic to physical locations, making it an essential strategy for businesses looking to optimize their marketing efforts.
As the digital landscape continues to evolve, the importance of personalized marketing has never been greater. Geofencing allows businesses to connect with potential customers based on their location, providing tailored messages that resonate with their immediate needs. With the rapid growth of mobile device usage, geofencing has emerged as a key strategy for companies aiming to capture the attention of consumers in a competitive marketplace.
Understanding Geofencing
Geofencing works by utilizing a combination of GPS, Wi-Fi, and cellular data to determine the precise location of users. When a user crosses the defined virtual boundary, they receive pre-programmed notifications or advertisements tailored to their location. This technology enables businesses to engage customers at critical moments, increasing the likelihood of conversion.
The applications of geofencing extend beyond retail; various industries, including transportation, hospitality, and smart home technology, are leveraging this tool to enhance customer experiences and streamline operations. By understanding how geofencing operates, businesses can better utilize this technology to meet their marketing goals.
Applications of Geofencing
Geofencing can be applied in numerous ways to benefit businesses. For instance, retailers can create a geofence around their store to trigger location-based ads when potential customers are nearby. This strategy not only increases foot traffic but also enhances the effectiveness of marketing campaigns by targeting individuals who are already in the vicinity. The immediacy of these notifications can prompt spontaneous visits, making geofencing a valuable tool for driving sales.
Additionally, geofencing can be utilized for audience engagement at events, allowing businesses to send messages to attendees based on their location within the venue. This approach ensures that important information reaches the right people at the right time, enhancing the overall experience and encouraging participation. Furthermore, geofencing can be integrated into loyalty programs, providing customers with rewards or discounts as they enter specific locations.
Setting Up Geofencing
To implement geofencing, businesses need to establish a virtual boundary using GPS or RFID-enabled software. The boundary should be strategically set to attract a significant number of users without being overly broad. By analyzing foot traffic patterns, businesses can determine the most effective locations for their geofences. This strategic placement is crucial for maximizing engagement and ensuring that notifications reach the intended audience.
Once the geofence is established, businesses can integrate it with mobile applications to send tailored messages to users who enter the designated area. This capability allows for real-time engagement and enhances the overall customer experience. For example, a coffee shop might send a discount offer to customers as they walk by, encouraging them to stop in for a drink. The effectiveness of geofencing relies on the seamless integration of technology and marketing strategies.
Benefits of Geofencing
One of the primary advantages of geofencing is its ability to deliver personalized marketing messages based on users' locations. This targeted approach increases the chances of customer engagement and conversion, as individuals are more likely to respond to relevant offers when they are nearby. By providing timely and contextually appropriate messages, businesses can foster a stronger connection with their audience.
Moreover, geofencing allows businesses to gather valuable consumer data, enabling them to analyze customer behavior and preferences. This information can be used to refine marketing strategies and improve overall business performance. Understanding how customers interact with geofencing campaigns can lead to more effective future initiatives, enhancing the return on investment for marketing efforts.
Geofencing and Marketing Automation
Geofencing technology can also be integrated with marketing automation tools, allowing businesses to streamline their marketing efforts. Automated notifications and advertisements can be programmed to trigger based on user location, reducing the manual effort required to engage customers. This automation not only saves time but also ensures that businesses can maintain a consistent presence in the market.
By utilizing marketing automation in conjunction with geofencing, businesses can reach potential customers at optimal moments without sacrificing the personal touch that consumers appreciate. For instance, a retail store can automatically send a welcome message to customers who enter the geofenced area, creating a personalized experience that encourages them to explore the store further.
The Future of Geofencing
As technology continues to advance, the potential applications of geofencing are likely to expand. Businesses are increasingly recognizing the value of location-based marketing and are investing in geofencing solutions to enhance their outreach efforts. The integration of artificial intelligence and machine learning could further refine geofencing strategies, allowing for even more precise targeting and personalization.
While concerns about privacy exist, the benefits of geofencing in driving customer engagement and improving marketing effectiveness are compelling. As more companies adopt this technology, it is poised to become a cornerstone of modern marketing strategies. Businesses that embrace geofencing will likely find themselves at a competitive advantage, able to connect with consumers in innovative and meaningful ways.
Related Services and Resources
Get Started with Geofencing Today
If you're ready to harness the power of geofencing for your business, our team of digital marketing experts is here to help. We can assist you in setting up effective geofencing strategies that engage your target audience and drive results. Contact us today to learn more about how geofencing can elevate your marketing efforts.
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