Training Course
Google Analytics Training
Expert Analytics services for businesses across the UAE — proven strategies, measurable results.
Course Overview
What You'll Learn
This practical analytics training gives you the skills to understand your website data, identify what is and is not working in your digital marketing, and use data insights to make better business decisions. Covering both Google Analytics fundamentals and the transition to GA4, this course is designed for marketers and business owners who want to stop guessing and start acting on evidence. You will leave with a working analytics dashboard, a clear reporting framework, and the ability to present data insights to stakeholders in a way that drives action.
Course at a Glance
Support
30-Day Post-Training Email Support
Group Training
Corporate & Team Bookings Available
Materials
Course Notes & Resources Included
Is This For Me?
Who Should Attend
Marketing managers who want to understand their website performance
Business owners who need to read and interpret analytics reports
Digital marketing coordinators responsible for monthly reporting
Sales managers who want to understand the customer journey online
Anyone tasked with measuring digital marketing performance
Why This Course Matters
Challenges This Course Addresses
These are the real problems this training is built to solve — issues we see consistently across UAE marketing teams and businesses every day.
Reading traffic numbers without understanding what they actually mean for marketing decisions
Confusing sessions, users, and pageviews — and drawing incorrect conclusions from each metric
No goals or conversion events set up, making it impossible to tie website activity to business outcomes
Pulling reports that look good in a presentation but don't answer actual marketing or sales questions
No consistent process for presenting analytics insights to stakeholders in a way that drives action or budget decisions
What You'll Take Away
Learning Outcomes
Understand the key metrics that matter for your business
Read traffic reports and identify top performing channels
Set up and interpret goal and conversion tracking
Understand audience demographics and behaviour flow
Create and schedule custom reports for your stakeholders
Identify website pages that need improvement
Connect analytics data to marketing spend decisions
Present data insights clearly to non-technical stakeholders
What We Cover
Course Curriculum
Module 1: Analytics Fundamentals
- How web analytics works: cookies, sessions, users
- Account structure and property settings
- The analytics interface orientation
- Key terms: sessions, bounce rate, conversion rate, goals
Module 2: Acquisition Reporting
- Organic, paid, referral, social and direct traffic
- Campaign tagging with UTM parameters
- Which channels are driving your best visitors
- Comparing channel performance
Module 3: Behaviour & Engagement
- Top pages, landing pages, and exit pages
- Bounce rate analysis and what it really means
- User flow and funnel analysis
- Site speed and Core Web Vitals in analytics
Module 4: Goals, Events & Conversion
- Setting up goals and conversion events
- Micro and macro conversions
- E-commerce tracking overview
- Attribution and multi-channel funnels
Module 5: Reporting & Dashboards
- Custom reports and dimensions
- Scheduled email reports
- Building a monthly analytics report
- Introduction to GA4 and the migration path
Course Guide
Google Analytics Training — Detailed Guide
Explore the course topic in greater depth, including practical concepts, methods and considerations covered by this training.
Google Analytics Training by the Experts
Google Analytics has been extensively used by Eddie Tech Solutions’ certified practitioners. We can also assist you with specific tasks in addition to training. We can tailor the training to your specific needs, whether you want to master advanced data and analytics skills or simply want to learn how Google Analytics works. We can assist you whether you are completely new to Google Analytics or simply want to brush up on your knowledge.ANALYZE DATA
In Google Analytics, you’ll learn how to use dashboards to comprehend reports, analyze data, and locate actionable information. This data will be immediately applicable to your business.SEE YOUR SITE VISITORS
With our Google Analytics course, you’ll learn how to figure out who is visiting your website, how they got there, and what they did while there. This will allow you to see who is visiting your website.MEASURE RESULTS
You’ll learn how to use Google Analytics to track the effectiveness and results of your marketing, advertising, email, SEO, and social media activities in one location.BEHAVIOR REPORTING
As you learn how to use the Google Analytics behavior reporting function, you’ll be able to view and understand what visitors do while on your site. This is a game-changing feature.MEASURE KPIS
What do you want to get out of Google Analytics? We’ll handle your training in the same way we address whatever your firm needs from this product. We can assist you in determining your KPIs.SHARE ACCESS
You may need to provide access to your Google Analytics dashboard with new team members or external parties at some point. We’ll show you how to complete this step.GET GOOGLE ANALYTICS TRAINING FOR YOUR COMPANY
LEARN THE LATEST
We keep up with the latest technologies at Eddie Tech Solutions. That means we can teach you how to use Google Analytics 4, the Analytics of the Future. It’s Google’s newest reporting property.SET GOALS
Setting goals is one of the most crucial aspects of Google Analytics. Our specialists will show you which Google Analytics objectives are available and how to set them up for your business.PERSONALIZED
Our Google Analytics training is tailored to your specific needs and those of your company. It isn’t based on a single set of standards. Rather, we personalize it for you.What kind of organizations can profit from Google Analytics?
Google Analytics can help any business learn more about how visitors find and utilize their website. Google Analytics can help your organization if it has a website. GA is used by millions of websites. Eddie Tech Solutions offers a variety of services to help businesses set up and use analytics to their advantage.Specific Topics We Can Cover in Your GA Training:
- how to use Google Analytics and data in general for your company
- Google Analytics: How It Works
- Installing Google Analytics
- Accounts, Properties, and Views in the GA Account Hierarchy
- what are the differences between filtered and unfiltered views?
- You’ll need to be familiar with certain Google Analytics jargon.
- metrics, metrics examples, and how to review metrics
- how to decipher Google Analytics’ user interface
- what is the Google Analytics Reporting Interface and how to use it
- how to make reports exportable
- comprehending averages and bounce rates and how to create dashboards
- an overview of Google Analytics’ Standard Reporting
- ranges of dates and reporting
- reporting in real time
- In GA reports, the default display
- Google Analytics audience reporting
- Secondary Dimensions vs. Primary Dimensions
- how to keep track of visitors’ actions
- how to set objectives
- Filters, predefined filters, and custom filters: what are they and how do you utilize them?
- How to create bespoke campaigns and how to use them
In our Google Analytics training, you will learn:
- Google Analytics’ most basic features and capabilities
- Where can I locate GA’s most important reports, statistics, and filtering options?
- Learn how to read and understand the most critical standard GA reports.
- How to make reports more personalized
- How to decipher Google Analytics data and reports
- Additional web analytics basics, as well as an explanation of how web analytics works
- How to uncover actionable data using web analytics
- Accounts, web properties, and reporting views can all be created and edited.
- How can analytics data be filtered based on parameters such as location and device usage?
- Best practices for utilizing GA depending on your industry and business.
- How to set goals to track the performance of your website
- How to see who is visiting your website, including demographics, device types, and location.
- How to figure out how people got to your website so you can organize your marketing, promotion, and advertising campaigns
- View the most popular pages, the pages where visitors spend the most time, and the pages with the highest bounce rate.
- How to turn Google Analytics data into information that will assist your organization make the best decisions possible in order to prosper in the future
FAQs About Trainings
The length of your Google Analytics course will be determined by your prior familiarity of the platform. As previously stated, it is totally tailored to your requirements, so it can take as long or as little time as you desire! Because they believe Google Analytics is difficult, many individuals never learn how to utilize it. With the correct training, however, anyone can learn how to use GA! Yes. No matter what degree of experience you have, you may benefit from our Google Analytics training. The cost of Google Analytics training is determined by your requirements. For a free quote, contact Eddie Tech Solutions now! You will learn how your website performs in our Google Analytics class. The technology will be used to track, evaluate, and report on website visits. Other Google technologies, such as Google Tag Manager and Google Ads, are also available for training. If you’re interested in any other type of digital marketing training, please contact us! You might be able to teach yourself the fundamentals of Google Analytics, but our experts will show you all of their insider tips and techniques so that you can get the most out of the program. Google Analytics training will teach you all you need to know about the program, from the fundamentals to advanced analytics on your site’s traffic and user behavior.Fill Up The Form Below
Get More Traffic, More Calls & More Sales. To Start Ranking on Google, Fill out the form below to send us an email. You’ll get a guaranteed response within 24 hours! Since 2003 we have been "in the sector." In 2003, we launched Web Eddie Tech Solutions. Eddie Tech Solutions is emerging on the internet to enable mom & pop to come online and compete with major companies. Our objective for the past eight years is digital marketing and SEO specialization. Depending on the project kind, our methodology is different. We are working directly with our customers to hammer out strategies, collectively to define how successful we are, how successful we are and how success is measured. For every company, industry and project this looks different. The creation of distinct plans and objectives is vital. We calculate project-by-project expenses - our hourly rate is $30, which is the basis for project estimations. In many projects, additional charges might be expected, such as premium software, domain registration, hosting or other SaaS, in which the project is created and managed. In general, a deposit of 50% for new projects is required. Our goal is to implement SEO tactics that will bring qualified leads to your website over time. Our SEO specialists will collaborate with your teams to track key performance indicators (KPIs) including page ranks, cost per lead, featured snippets, and more. You may anticipate to see improvements in your domain authority as your website’s SEO gains traction, which can help enhance search visibility and drive additional backlinks. We first collect customer information and do preliminary research before offering an approach package or plan. Our staff will develop for you a single local SEO plan. In fact, we are going to! The aim of SEO-friendly local content is to attract people's attention in a set geographical area. We'll concentrate on local blogs, magazines, forums, etc. In order to help you get greater attention, our content team will also publish pieces in local industry directories. Ranking By SEO is a well-established, more than a decade-long marketing organization. We have offered local SEO services in the United African States to a variety of companies in various branches. Our professionals have also published material on prominent venues in the field. We conduct promotional programs and occasionally give discounts. You can talk to our professional about the price or wait for us to implement a promotional arrangement to hire our services. Instead of waiting, we propose that you contact us. The solution that matches your budget and produces desirable results will undoubtedly come from our team. Our local search marketing techniques cover organic search. On request, we may conduct paid marketing initiatives, but they are not part of our services. For this aim, you can recruit our specialist paid marketing services. SEO is an ongoing process, somewhat slow. In 3-4 months from work on the campaign, clients often begin to see results. After we start working with local SEO, you will see important results and continuous traffic approximately 6-12 months. Don't worry because SEO builds up over time and produces fantastic benefits as the speed increases. Yes, the non-disclosure agreement is ready to be signed. Ranking SEO cherishes the privacy of customers, and without your specific approval will never disclose your information with someone. We provide our customers with thorough yet simple weekly or monthly reports. As soon as they're ready, our team will email them to you to maintain track of the campaign. We provide our customers with weekly and monthly reports. During our inaugural meeting, we plan our reporting and communication plans. In addition to our 24X7 customer support team, we also provide lifelong assistance to help you alter your website according to your strategies and needs. Our site is designed to protect our customers' personal information with HTTPS and SSL certificates. So you can be confident that you have confidence in us.How We Deliver
Training Formats
In-Person — Dubai
Attend our Dubai training facility for the full in-person experience — face-to-face with the trainer, real-account exercises, and networking with fellow participants.
Live Online
Attend via Zoom from anywhere in the world. Same curriculum, same exercises, same certificate — with interactive Q&A and screen-share practice throughout.
Corporate Group
We deliver the programme at your offices or a venue of your choice for groups of 4 or more. Content customised to your tools, accounts, and business context.
Certification
What You Earn
Participants receive an Eddie Marketing Certificate of Completion in Web Analytics. Course content prepares participants for the Google Analytics Certification exam.
Google Analytics Training
Frequently Asked Questions
Yes — the course is designed for beginners. We start with the fundamentals of how analytics works, what each metric means, and how to navigate the interface, before moving to practical reporting and decision-making.
Who We Train
Industries Served
Why Choose Us
Why Train With Eddie Marketing
Practitioner-Led Training
Every course is delivered by a practitioner who runs live campaigns — not a career trainer who teaches theory without day-to-day execution experience
UAE Market Expertise
All examples, benchmarks, and case studies are drawn from UAE and GCC campaigns — immediately applicable to the market you actually operate in
Hands-On Focus
We spend at least 60% of every session on practical exercises — you build real campaigns and analyse real data, not complete worksheet exercises
Small Groups Guaranteed
We cap every session at 12 participants — so the trainer knows your name, your business, and your questions by the end of Day 1
What's Included
Student Benefits
Small Class Sizes
Maximum 12 participants per session — guaranteed individual attention and meaningful hands-on practice time for every attendee
Real Accounts, Real Data
All exercises use real marketing accounts and real campaign data — not simulations — so skills transfer immediately to your daily work
Comprehensive Materials
Digital workbook, step-by-step exercise guides, and reference sheets — all yours to keep and reference after the course
Certificate of Completion
Eddie Marketing Certificate of Completion, recognised by UAE employers and clients as evidence of practical training in the discipline
Post-Training Support
30 days of post-training email support — bring your real-world questions after you return to work and our trainers will help you apply what you learned
Exam Preparation Guidance
Where relevant, the course includes guidance on preparing for the official certification exam for the platform covered
Ready to Outsource?
Related Managed Services
Prefer to have our specialists manage your campaigns? Explore our done-for-you services.
Related Services
More Analytics Resources
8 more pages covering analytics
Keep Exploring
Explore Related Resources
Pillar Resource
Analytics & Tools Pillar
Analytics and Reporting
Pillar page
Supporting Pages
Course Enquiry
Book Your Place on Google Analytics Training
Contact us to check upcoming dates, ask about corporate group bookings, or reserve your place on the next session.
- Free initial consultation — no commitment
- Senior strategist assigned to your account
- Custom strategy tailored to the UAE market
- Clear KPIs and performance targets agreed upfront
- Multi-channel marketing planning included
- Transparent monthly reporting
- No long-term lock-in contracts
- Response within one business day
Reserve Your Place
Book Your Place on Google Analytics Training
In-person Dubai · Live online · Corporate group delivery. Contact us to check dates or request a custom group session.
Book this course — free enquiry
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