Training Course
Google Analytics Training
Expert Analytics services for businesses across the UAE — proven strategies, measurable results.
Course Overview
What You'll Learn
This practical analytics training gives you the skills to understand your website data, identify what is and is not working in your digital marketing, and use data insights to make better business decisions. Covering both Google Analytics fundamentals and the transition to GA4, this course is designed for marketers and business owners who want to stop guessing and start acting on evidence. You will leave with a working analytics dashboard, a clear reporting framework, and the ability to present data insights to stakeholders in a way that drives action.
Course at a Glance
Support
30-Day Post-Training Email Support
Group Training
Corporate & Team Bookings Available
Materials
Course Notes & Resources Included
Is This For Me?
Who Should Attend
Marketing managers who want to understand their website performance
Business owners who need to read and interpret analytics reports
Digital marketing coordinators responsible for monthly reporting
Sales managers who want to understand the customer journey online
Anyone tasked with measuring digital marketing performance
Why This Course Matters
Challenges This Course Addresses
These are the real problems this training is built to solve — issues we see consistently across UAE marketing teams and businesses every day.
Reading traffic numbers without understanding what they actually mean for marketing decisions
Confusing sessions, users, and pageviews — and drawing incorrect conclusions from each metric
No goals or conversion events set up, making it impossible to tie website activity to business outcomes
Pulling reports that look good in a presentation but don't answer actual marketing or sales questions
No consistent process for presenting analytics insights to stakeholders in a way that drives action or budget decisions
What You'll Take Away
Learning Outcomes
Understand the key metrics that matter for your business
Read traffic reports and identify top performing channels
Set up and interpret goal and conversion tracking
Understand audience demographics and behaviour flow
Create and schedule custom reports for your stakeholders
Identify website pages that need improvement
Connect analytics data to marketing spend decisions
Present data insights clearly to non-technical stakeholders
What We Cover
Course Curriculum
Module 1: Analytics Fundamentals
- How web analytics works: cookies, sessions, users
- Account structure and property settings
- The analytics interface orientation
- Key terms: sessions, bounce rate, conversion rate, goals
Module 2: Acquisition Reporting
- Organic, paid, referral, social and direct traffic
- Campaign tagging with UTM parameters
- Which channels are driving your best visitors
- Comparing channel performance
Module 3: Behaviour & Engagement
- Top pages, landing pages, and exit pages
- Bounce rate analysis and what it really means
- User flow and funnel analysis
- Site speed and Core Web Vitals in analytics
Module 4: Goals, Events & Conversion
- Setting up goals and conversion events
- Micro and macro conversions
- E-commerce tracking overview
- Attribution and multi-channel funnels
Module 5: Reporting & Dashboards
- Custom reports and dimensions
- Scheduled email reports
- Building a monthly analytics report
- Introduction to GA4 and the migration path
How We Deliver
Training Formats
In-Person — Dubai
Attend our Dubai training facility for the full in-person experience — face-to-face with the trainer, real-account exercises, and networking with fellow participants.
Live Online
Attend via Zoom from anywhere in the world. Same curriculum, same exercises, same certificate — with interactive Q&A and screen-share practice throughout.
Corporate Group
We deliver the programme at your offices or a venue of your choice for groups of 4 or more. Content customised to your tools, accounts, and business context.
Certification
What You Earn
Participants receive an Eddie Marketing Certificate of Completion in Web Analytics. Course content prepares participants for the Google Analytics Certification exam.
Google Analytics Training
Frequently Asked Questions
Yes — the course is designed for beginners. We start with the fundamentals of how analytics works, what each metric means, and how to navigate the interface, before moving to practical reporting and decision-making.
Who We Train
Industries Served
Why Choose Us
Why Train With Eddie Marketing
Practitioner-Led Training
Every course is delivered by a practitioner who runs live campaigns — not a career trainer who teaches theory without day-to-day execution experience
UAE Market Expertise
All examples, benchmarks, and case studies are drawn from UAE and GCC campaigns — immediately applicable to the market you actually operate in
Hands-On Focus
We spend at least 60% of every session on practical exercises — you build real campaigns and analyse real data, not complete worksheet exercises
Small Groups Guaranteed
We cap every session at 12 participants — so the trainer knows your name, your business, and your questions by the end of Day 1
What's Included
Student Benefits
Small Class Sizes
Maximum 12 participants per session — guaranteed individual attention and meaningful hands-on practice time for every attendee
Real Accounts, Real Data
All exercises use real marketing accounts and real campaign data — not simulations — so skills transfer immediately to your daily work
Comprehensive Materials
Digital workbook, step-by-step exercise guides, and reference sheets — all yours to keep and reference after the course
Certificate of Completion
Eddie Marketing Certificate of Completion, recognised by UAE employers and clients as evidence of practical training in the discipline
Post-Training Support
30 days of post-training email support — bring your real-world questions after you return to work and our trainers will help you apply what you learned
Exam Preparation Guidance
Where relevant, the course includes guidance on preparing for the official certification exam for the platform covered
Ready to Outsource?
Related Managed Services
Prefer to have our specialists manage your campaigns? Explore our done-for-you services.
Related Services
More Analytics Resources
8 more pages covering analytics
Keep Exploring
Explore Related Resources
Pillar Resource
Analytics & Tools Pillar
Analytics and Reporting
Pillar page
Supporting Pages
Course Enquiry
Book Your Place on Google Analytics Training
Contact us to check upcoming dates, ask about corporate group bookings, or reserve your place on the next session.
- Free initial consultation — no commitment
- Senior strategist assigned to your account
- Custom strategy tailored to the UAE market
- Clear KPIs and performance targets agreed upfront
- Multi-channel marketing planning included
- Transparent monthly reporting
- No long-term lock-in contracts
- Response within one business day
Reserve Your Place
Book Your Place on Google Analytics Training
In-person Dubai · Live online · Corporate group delivery. Contact us to check dates or request a custom group session.
Book this course — free enquiry
Get Started