Training Course
Google Ads Training
Expert digital marketing services for businesses across the UAE — proven strategies, measurable results.
Course Overview
What You'll Learn
This intensive Google Ads training programme takes you from the fundamentals of campaign structure to advanced bidding strategies, audience targeting, and Performance Max campaigns. Whether you are new to paid search or want to deepen your current knowledge, you will leave with the hands-on skills to build, manage, and optimise profitable Google Ads campaigns for any business.
Course at a Glance
Support
30-Day Post-Training Email Support
Group Training
Corporate & Team Bookings Available
Materials
Course Notes & Resources Included
Is This For Me?
Who Should Attend
Marketing managers who want full ownership of their paid search campaigns
Business owners managing their own Google Ads account
PPC executives and digital marketing coordinators
Freelancers and consultants expanding their paid media services
Agency account managers preparing for Google certification
Why This Course Matters
Challenges This Course Addresses
These are the real problems this training is built to solve — issues we see consistently across UAE marketing teams and businesses every day.
Burning through budget on keywords that click but never convert — without any way to identify why
Running campaigns without proper conversion tracking, so there's no way to measure true ROAS or optimise bidding
Using broad match keywords without a negative keyword strategy, driving expensive, irrelevant traffic
Setting bids manually without understanding automated bidding strategies and when each applies
Creating landing pages that don't match ad messaging, destroying Quality Score and raising your cost-per-click
What You'll Take Away
Learning Outcomes
Build a fully structured Google Ads campaign from scratch
Conduct keyword research and apply the right match types
Write high-converting responsive search ads
Set up conversion tracking and Google Tag Manager integration
Configure smart bidding strategies aligned to campaign goals
Build and refine audience segments and custom intent audiences
Set up and interpret Google Ads reports and dashboards
Identify and eliminate wasted spend with negative keywords
What We Cover
Course Curriculum
Module 1: Google Ads Fundamentals
- Platform overview and account structure
- Campaign types: Search, Display, Shopping, Performance Max
- Quality Score and Ad Rank explained
- Navigating the Google Ads interface
Module 2: Keyword Research & Match Types
- Keyword research tools and methodology
- Broad, phrase, exact, and negative match types
- Search term reports and query mining
- Building a keyword architecture
Module 3: Ad Copywriting
- Responsive search ads (RSAs) best practices
- Writing headlines and descriptions that convert
- Ad extensions: sitelinks, callouts, structured snippets
- Ad strength and performance signals
Module 4: Bidding & Budget Strategy
- Manual CPC vs smart bidding strategies
- Target CPA, Target ROAS, and Maximise Conversions
- Budget allocation across campaigns
- Bid adjustments by device, location, and audience
Module 5: Conversion Tracking
- Setting up conversion actions in Google Ads
- Google Tag Manager integration
- Tracking phone calls, forms, and purchases
- Attribution models compared
Module 6: Reporting & Optimisation
- Key metrics: CTR, CPC, CPA, ROAS, Impression Share
- Building custom dashboards and reports
- Weekly and monthly optimisation routines
- Scaling profitable campaigns
Course Guide
Google Ads Training — Detailed Guide
Explore the course topic in greater depth, including practical concepts, methods and considerations covered by this training.
Google Ads Training by the Experts
Our Google Ads course is for you if you’re ready to start utilizing Google Ads but don’t know where to start. You will be able to construct, develop, and optimize your own Google Ads campaign that will provide both quality and quantity visitors to your website after you have completed our course. See what you’ll learn in Eddie Tech Solution’s Google AdWords course below!DRIVE TRAFFIC
Learn how to get consistent traffic to your website or landing page 24 hours a day, seven days a week.CREATE CAMPAIGNS
Learn how to generate money with Google AdWords by creating, developing, and optimizing your own ads.ADVERTISE EFFECTIVELY
You’ll learn how to market your products and services online in a method that truly works.BOOST SALES
You’ll not only learn how to increase traffic to your website, but also how to increase sales.USE TRACKING
We’ll show you how to use conversion monitoring to keep track of your ad campaigns’ development.REMARKETING
Finally, you’ll discover how to remarket to former website users in order to entice them to return.WHAT DO I NEED FOR GOOGLE ADS TRAINING?
A WEBSITE
It is preferable, but not necessary, to have a website or landing page to direct traffic to in order to take our Google Ads training. Read MoreSOME TECH
All you need is an internet-connected computer (desktop or laptop), smartphone, or tablet! You have the option of doing online or in-person training.NO EXPERIENCE!
Eddie Tech Solution’s training requires no prior familiarity with Google Ads or AdWords. All that is required is a desire to study.Become a Pro in Pay-Per-Click Advertising with Eddie TEch Solutions
Our Google Ads course is for you if you want to learn everything there is to know about Google Ads or pay-per-click advertising. A working knowledge of Google Ads can help digital marketers expand their skill sets or help a business owner reclaim market share from their competitors. All of our digital marketing trainings are tailored to your specific needs and degree of comfort!- How to create a Google AdWords account and install it
- The Google Ads specifications you’ll need to know
- How to use keywords to improve your campaign
- How to track traffic to your website and set up conversion tracking
- How to keep track of sales, revenue, and form fills
- How to make the most of competitor and customer statistics and data
- How to write your campaigns and run A/B tests
- How can you improve your quality score?
- How can you lower your cost-per-click?
- How to organize your account, campaigns, ad groups, and keyword lists in the best way possible
- How to Make the Most of Google Ads Form Leads
- What other technologies can you use to automate portions of your campaigns?
- How to calculate the return on your Google Ads investment
- How to resolve any issues you may have with your Google Ads account
- How to gain a deeper understanding of your target market in order to convert them.
- And there’s more!
FAQs About Trainings
Google Ads is not straightforward, but anyone who is willing to put in the time to learn how to use it may do so! Eddie Tech Solution’s Google Ads training has no requirements. Anyone who wants to learn how to use the most popular advertising platform accessible will benefit from our Google Ads training. Business owners who want to boost sales through their website, digital marketers who want to add Google Ads to their resumes, and students who want to learn more about digital marketing are just a few examples. Yes, your training will be conducted by one of our professional digital advertisers, who will share their expertise and tailor the training to your specific needs. This is not a one-size-fits-all online course! You have complete control over the length of your training. We can customise our personalized training to your needs, whether you’re totally new to Google Ads and need a lot of help or simply need a refresher! You’ll know how to establish your own Google Ads campaign, track its development, and more by the end of your Google Ads class! Other Google technologies, such as Google Tag Manager and Google Ads, are also available for training. If you’re interested in any other type of digital marketing training, please contact us! Google AdWords training will show you how to tweak and create your own campaigns.Fill Up The Form Below
Get More Traffic, More Calls & More Sales. To Start Ranking on Google, Fill out the form below to send us an email. You’ll get a guaranteed response within 24 hours! Since 2003 we have been "in the sector." In 2003, we launched Web Eddie Tech Solutions. Eddie Tech Solutions is emerging on the internet to enable mom & pop to come online and compete with major companies. Our objective for the past eight years is digital marketing and SEO specialization. Depending on the project kind, our methodology is different. We are working directly with our customers to hammer out strategies, collectively to define how successful we are, how successful we are and how success is measured. For every company, industry and project this looks different. The creation of distinct plans and objectives is vital. We calculate project-by-project expenses - our hourly rate is $30, which is the basis for project estimations. In many projects, additional charges might be expected, such as premium software, domain registration, hosting or other SaaS, in which the project is created and managed. In general, a deposit of 50% for new projects is required. Our goal is to implement SEO tactics that will bring qualified leads to your website over time. Our SEO specialists will collaborate with your teams to track key performance indicators (KPIs) including page ranks, cost per lead, featured snippets, and more. You may anticipate to see improvements in your domain authority as your website’s SEO gains traction, which can help enhance search visibility and drive additional backlinks. We first collect customer information and do preliminary research before offering an approach package or plan. Our staff will develop for you a single local SEO plan. In fact, we are going to! The aim of SEO-friendly local content is to attract people's attention in a set geographical area. We'll concentrate on local blogs, magazines, forums, etc. In order to help you get greater attention, our content team will also publish pieces in local industry directories. Ranking By SEO is a well-established, more than a decade-long marketing organization. We have offered local SEO services in the United African States to a variety of companies in various branches. Our professionals have also published material on prominent venues in the field. We conduct promotional programs and occasionally give discounts. You can talk to our professional about the price or wait for us to implement a promotional arrangement to hire our services. Instead of waiting, we propose that you contact us. The solution that matches your budget and produces desirable results will undoubtedly come from our team. Our local search marketing techniques cover organic search. On request, we may conduct paid marketing initiatives, but they are not part of our services. For this aim, you can recruit our specialist paid marketing services. SEO is an ongoing process, somewhat slow. In 3-4 months from work on the campaign, clients often begin to see results. After we start working with local SEO, you will see important results and continuous traffic approximately 6-12 months. Don't worry because SEO builds up over time and produces fantastic benefits as the speed increases. Yes, the non-disclosure agreement is ready to be signed. Ranking SEO cherishes the privacy of customers, and without your specific approval will never disclose your information with someone. We provide our customers with thorough yet simple weekly or monthly reports. As soon as they're ready, our team will email them to you to maintain track of the campaign. We provide our customers with weekly and monthly reports. During our inaugural meeting, we plan our reporting and communication plans. In addition to our 24X7 customer support team, we also provide lifelong assistance to help you alter your website according to your strategies and needs. Our site is designed to protect our customers' personal information with HTTPS and SSL certificates. So you can be confident that you have confidence in us.To learn more, see our Local Seo Packages.
To learn more, see our Services.
To learn more, see our Seo Analysis.
To learn more, see our Contact Us.
To learn more, see our Local SEO.
How We Deliver
Training Formats
In-Person — Dubai
Attend our Dubai training facility for the full in-person experience — face-to-face with the trainer, real-account exercises, and networking with fellow participants.
Live Online
Attend via Zoom from anywhere in the world. Same curriculum, same exercises, same certificate — with interactive Q&A and screen-share practice throughout.
Corporate Group
We deliver the programme at your offices or a venue of your choice for groups of 4 or more. Content customised to your tools, accounts, and business context.
Certification
What You Earn
Participants who complete this course receive an Eddie Marketing Certificate of Completion. The programme is designed to fully prepare you for the Google Ads Search and Performance Max certification exams — with exam preparation guidance included on Day 2.
Google Ads Training
Frequently Asked Questions
No — we set up a training environment in class. If you have an existing account, you are welcome to bring it and we will use real campaign data to make the training directly applicable to your business. We recommend having Google Analytics 4 connected before Day 1 if you have an existing account.
Who We Train
Industries Served
Why Choose Us
Why Train With Eddie Marketing
Practitioner-Led Training
Every course is delivered by a practitioner who runs live campaigns — not a career trainer who teaches theory without day-to-day execution experience
UAE Market Expertise
All examples, benchmarks, and case studies are drawn from UAE and GCC campaigns — immediately applicable to the market you actually operate in
Hands-On Focus
We spend at least 60% of every session on practical exercises — you build real campaigns and analyse real data, not complete worksheet exercises
Small Groups Guaranteed
We cap every session at 12 participants — so the trainer knows your name, your business, and your questions by the end of Day 1
What's Included
Student Benefits
Small Class Sizes
Maximum 12 participants per session — guaranteed individual attention and meaningful hands-on practice time for every attendee
Real Accounts, Real Data
All exercises use real marketing accounts and real campaign data — not simulations — so skills transfer immediately to your daily work
Comprehensive Materials
Digital workbook, step-by-step exercise guides, and reference sheets — all yours to keep and reference after the course
Certificate of Completion
Eddie Marketing Certificate of Completion, recognised by UAE employers and clients as evidence of practical training in the discipline
Post-Training Support
30 days of post-training email support — bring your real-world questions after you return to work and our trainers will help you apply what you learned
Exam Preparation Guidance
Where relevant, the course includes guidance on preparing for the official certification exam for the platform covered
Ready to Outsource?
Related Managed Services
Prefer to have our specialists manage your campaigns? Explore our done-for-you services.
Keep Exploring
Explore Related Resources
Pillar Resource
Google Ads / PPC Pillar
Pay Per Click Management
Pillar page
Supporting Pages
Course Enquiry
Book Your Place on Google Ads Training
Contact us to check upcoming dates, ask about corporate group bookings, or reserve your place on the next session.
- Free initial consultation — no commitment
- Senior strategist assigned to your account
- Custom strategy tailored to the UAE market
- Clear KPIs and performance targets agreed upfront
- Multi-channel marketing planning included
- Transparent monthly reporting
- No long-term lock-in contracts
- Response within one business day
Reserve Your Place
Book Your Place on Google Ads Training
In-person Dubai · Live online · Corporate group delivery. Contact us to check dates or request a custom group session.
Book this course — free enquiry
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