Training Course
Google Ads Training
Expert digital marketing services for businesses across the UAE — proven strategies, measurable results.
Course Overview
What You'll Learn
This intensive Google Ads training programme takes you from the fundamentals of campaign structure to advanced bidding strategies, audience targeting, and Performance Max campaigns. Whether you are new to paid search or want to deepen your current knowledge, you will leave with the hands-on skills to build, manage, and optimise profitable Google Ads campaigns for any business.
Course at a Glance
Support
30-Day Post-Training Email Support
Group Training
Corporate & Team Bookings Available
Materials
Course Notes & Resources Included
Is This For Me?
Who Should Attend
Marketing managers who want full ownership of their paid search campaigns
Business owners managing their own Google Ads account
PPC executives and digital marketing coordinators
Freelancers and consultants expanding their paid media services
Agency account managers preparing for Google certification
Why This Course Matters
Challenges This Course Addresses
These are the real problems this training is built to solve — issues we see consistently across UAE marketing teams and businesses every day.
Burning through budget on keywords that click but never convert — without any way to identify why
Running campaigns without proper conversion tracking, so there's no way to measure true ROAS or optimise bidding
Using broad match keywords without a negative keyword strategy, driving expensive, irrelevant traffic
Setting bids manually without understanding automated bidding strategies and when each applies
Creating landing pages that don't match ad messaging, destroying Quality Score and raising your cost-per-click
What You'll Take Away
Learning Outcomes
Build a fully structured Google Ads campaign from scratch
Conduct keyword research and apply the right match types
Write high-converting responsive search ads
Set up conversion tracking and Google Tag Manager integration
Configure smart bidding strategies aligned to campaign goals
Build and refine audience segments and custom intent audiences
Set up and interpret Google Ads reports and dashboards
Identify and eliminate wasted spend with negative keywords
What We Cover
Course Curriculum
Module 1: Google Ads Fundamentals
- Platform overview and account structure
- Campaign types: Search, Display, Shopping, Performance Max
- Quality Score and Ad Rank explained
- Navigating the Google Ads interface
Module 2: Keyword Research & Match Types
- Keyword research tools and methodology
- Broad, phrase, exact, and negative match types
- Search term reports and query mining
- Building a keyword architecture
Module 3: Ad Copywriting
- Responsive search ads (RSAs) best practices
- Writing headlines and descriptions that convert
- Ad extensions: sitelinks, callouts, structured snippets
- Ad strength and performance signals
Module 4: Bidding & Budget Strategy
- Manual CPC vs smart bidding strategies
- Target CPA, Target ROAS, and Maximise Conversions
- Budget allocation across campaigns
- Bid adjustments by device, location, and audience
Module 5: Conversion Tracking
- Setting up conversion actions in Google Ads
- Google Tag Manager integration
- Tracking phone calls, forms, and purchases
- Attribution models compared
Module 6: Reporting & Optimisation
- Key metrics: CTR, CPC, CPA, ROAS, Impression Share
- Building custom dashboards and reports
- Weekly and monthly optimisation routines
- Scaling profitable campaigns
How We Deliver
Training Formats
In-Person — Dubai
Attend our Dubai training facility for the full in-person experience — face-to-face with the trainer, real-account exercises, and networking with fellow participants.
Live Online
Attend via Zoom from anywhere in the world. Same curriculum, same exercises, same certificate — with interactive Q&A and screen-share practice throughout.
Corporate Group
We deliver the programme at your offices or a venue of your choice for groups of 4 or more. Content customised to your tools, accounts, and business context.
Certification
What You Earn
Participants who complete this course receive an Eddie Marketing Certificate of Completion. The programme is designed to fully prepare you for the Google Ads Search and Performance Max certification exams — with exam preparation guidance included on Day 2.
Google Ads Training
Frequently Asked Questions
No — we set up a training environment in class. If you have an existing account, you are welcome to bring it and we will use real campaign data to make the training directly applicable to your business. We recommend having Google Analytics 4 connected before Day 1 if you have an existing account.
Who We Train
Industries Served
Why Choose Us
Why Train With Eddie Marketing
Practitioner-Led Training
Every course is delivered by a practitioner who runs live campaigns — not a career trainer who teaches theory without day-to-day execution experience
UAE Market Expertise
All examples, benchmarks, and case studies are drawn from UAE and GCC campaigns — immediately applicable to the market you actually operate in
Hands-On Focus
We spend at least 60% of every session on practical exercises — you build real campaigns and analyse real data, not complete worksheet exercises
Small Groups Guaranteed
We cap every session at 12 participants — so the trainer knows your name, your business, and your questions by the end of Day 1
What's Included
Student Benefits
Small Class Sizes
Maximum 12 participants per session — guaranteed individual attention and meaningful hands-on practice time for every attendee
Real Accounts, Real Data
All exercises use real marketing accounts and real campaign data — not simulations — so skills transfer immediately to your daily work
Comprehensive Materials
Digital workbook, step-by-step exercise guides, and reference sheets — all yours to keep and reference after the course
Certificate of Completion
Eddie Marketing Certificate of Completion, recognised by UAE employers and clients as evidence of practical training in the discipline
Post-Training Support
30 days of post-training email support — bring your real-world questions after you return to work and our trainers will help you apply what you learned
Exam Preparation Guidance
Where relevant, the course includes guidance on preparing for the official certification exam for the platform covered
Ready to Outsource?
Related Managed Services
Prefer to have our specialists manage your campaigns? Explore our done-for-you services.
Keep Exploring
Explore Related Resources
Pillar Resource
Google Ads / PPC Pillar
Pay Per Click Management
Pillar page
Supporting Pages
Course Enquiry
Book Your Place on Google Ads Training
Contact us to check upcoming dates, ask about corporate group bookings, or reserve your place on the next session.
- Free initial consultation — no commitment
- Senior strategist assigned to your account
- Custom strategy tailored to the UAE market
- Clear KPIs and performance targets agreed upfront
- Multi-channel marketing planning included
- Transparent monthly reporting
- No long-term lock-in contracts
- Response within one business day
Reserve Your Place
Book Your Place on Google Ads Training
In-person Dubai · Live online · Corporate group delivery. Contact us to check dates or request a custom group session.
Book this course — free enquiry
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