Training Course
Google Tag Manager Training
Expert Analytics services for businesses across the UAE — proven strategies, measurable results.
Course Overview
What You'll Learn
This hands-on Google Tag Manager training gives marketers, analysts, and developers the skills to deploy tracking code, set up conversion tracking, and manage all their marketing tags from a single container — without relying on a developer for every change. Participants will build a working GTM container from scratch during the course, with practical exercises covering Google Ads, GA4, Facebook Pixel, and custom event tracking. You will leave ready to deploy and manage tags independently, with a clean, version-controlled container you can use immediately at work.
Course at a Glance
Support
30-Day Post-Training Email Support
Group Training
Corporate & Team Bookings Available
Materials
Course Notes & Resources Included
Is This For Me?
Who Should Attend
Marketers who want to implement tracking without developer dependency
Digital analysts responsible for conversion tracking and data accuracy
Web developers learning how to structure a clean tag architecture
PPC specialists who need to set up conversion actions
Agency professionals managing tracking across multiple client accounts
Why This Course Matters
Challenges This Course Addresses
These are the real problems this training is built to solve — issues we see consistently across UAE marketing teams and businesses every day.
Needing a developer to add or change any tracking tag — slowing down marketing campaigns by days or weeks
Tags firing on wrong pages or triggering multiple times, corrupting conversion data and skewing bidding algorithms
Not understanding the difference between tags, triggers, and variables — leading to configurations that break silently
Publishing untested GTM containers to a live website and breaking tracking or site functionality
No version control or audit trail — nobody can explain what changed, when, or why when tracking discrepancies appear
What You'll Take Away
Learning Outcomes
Set up and configure a Google Tag Manager container
Understand tags, triggers, variables, and the data layer
Deploy Google Analytics 4 tracking via GTM
Configure Google Ads conversion tracking in GTM
Set up Facebook and Meta Pixel via GTM
Track button clicks, form submissions, and scroll depth
Use GTM Preview Mode to test and debug tags
Publish and version-control your GTM container
What We Cover
Course Curriculum
Module 1: GTM Fundamentals
- What GTM is and how it works
- Account and container structure
- Tags, triggers, and variables explained
- Installing GTM on a website (WordPress and custom)
Module 2: Built-In Triggers & Variables
- Page view, DOM ready, and window load triggers
- Click triggers: all elements, links, buttons
- Form submission triggers
- Built-in variables: URL, referrer, click text
Module 3: Google Analytics 4 via GTM
- GA4 Configuration tag setup
- Custom event tags for key interactions
- Enhanced measurement and custom dimensions
- Debugging GA4 events with DebugView
Module 4: Conversion Tracking
- Google Ads conversion tracking via GTM
- Facebook / Meta Pixel implementation
- LinkedIn Insight Tag
- Third-party tool deployment: Hotjar, Intercom, HubSpot
Module 5: The Data Layer
- What the data layer is and why it matters
- Reading values from the data layer
- Custom data layer pushes from a developer
- E-commerce data layer structure
Module 6: Testing, Publishing & Governance
- GTM Preview Mode and Tag Assistant
- Version history and rollback
- User permissions and access levels
- GTM best practices and naming conventions
How We Deliver
Training Formats
In-Person — Dubai
Attend our Dubai training facility for the full in-person experience — face-to-face with the trainer, real-account exercises, and networking with fellow participants.
Live Online
Attend via Zoom from anywhere in the world. Same curriculum, same exercises, same certificate — with interactive Q&A and screen-share practice throughout.
Corporate Group
We deliver the programme at your offices or a venue of your choice for groups of 4 or more. Content customised to your tools, accounts, and business context.
Certification
What You Earn
Participants receive an Eddie Marketing Certificate of Completion in Google Tag Manager. The course prepares you for the Google Analytics Certification exam, which covers GTM fundamentals.
Google Tag Manager Training
Frequently Asked Questions
No coding knowledge is required for most of the course. GTM is specifically designed to allow marketers to deploy tracking without code. We do cover the data layer in Module 5, which involves reading JavaScript objects — this section is accessible to non-developers with clear explanations, and we have a developer track available for those who want to go deeper.
Who We Train
Industries Served
Why Choose Us
Why Train With Eddie Marketing
Practitioner-Led Training
Every course is delivered by a practitioner who runs live campaigns — not a career trainer who teaches theory without day-to-day execution experience
UAE Market Expertise
All examples, benchmarks, and case studies are drawn from UAE and GCC campaigns — immediately applicable to the market you actually operate in
Hands-On Focus
We spend at least 60% of every session on practical exercises — you build real campaigns and analyse real data, not complete worksheet exercises
Small Groups Guaranteed
We cap every session at 12 participants — so the trainer knows your name, your business, and your questions by the end of Day 1
What's Included
Student Benefits
Small Class Sizes
Maximum 12 participants per session — guaranteed individual attention and meaningful hands-on practice time for every attendee
Real Accounts, Real Data
All exercises use real marketing accounts and real campaign data — not simulations — so skills transfer immediately to your daily work
Comprehensive Materials
Digital workbook, step-by-step exercise guides, and reference sheets — all yours to keep and reference after the course
Certificate of Completion
Eddie Marketing Certificate of Completion, recognised by UAE employers and clients as evidence of practical training in the discipline
Post-Training Support
30 days of post-training email support — bring your real-world questions after you return to work and our trainers will help you apply what you learned
Exam Preparation Guidance
Where relevant, the course includes guidance on preparing for the official certification exam for the platform covered
Ready to Outsource?
Related Managed Services
Prefer to have our specialists manage your campaigns? Explore our done-for-you services.
Related Services
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Explore Related Resources
Pillar Resource
Analytics & Tools Pillar
Analytics and Reporting
Pillar page
Supporting Pages
Course Enquiry
Book Your Place on Google Tag Manager Training
Contact us to check upcoming dates, ask about corporate group bookings, or reserve your place on the next session.
- Free initial consultation — no commitment
- Senior strategist assigned to your account
- Custom strategy tailored to the UAE market
- Clear KPIs and performance targets agreed upfront
- Multi-channel marketing planning included
- Transparent monthly reporting
- No long-term lock-in contracts
- Response within one business day
Reserve Your Place
Book Your Place on Google Tag Manager Training
In-person Dubai · Live online · Corporate group delivery. Contact us to check dates or request a custom group session.
Book this course — free enquiry
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