Training Course
Google Tag Manager Training
Expert Analytics services for businesses across the UAE — proven strategies, measurable results.
Course Overview
What You'll Learn
This hands-on Google Tag Manager training gives marketers, analysts, and developers the skills to deploy tracking code, set up conversion tracking, and manage all their marketing tags from a single container — without relying on a developer for every change. Participants will build a working GTM container from scratch during the course, with practical exercises covering Google Ads, GA4, Facebook Pixel, and custom event tracking. You will leave ready to deploy and manage tags independently, with a clean, version-controlled container you can use immediately at work.
Course at a Glance
Support
30-Day Post-Training Email Support
Group Training
Corporate & Team Bookings Available
Materials
Course Notes & Resources Included
Is This For Me?
Who Should Attend
Marketers who want to implement tracking without developer dependency
Digital analysts responsible for conversion tracking and data accuracy
Web developers learning how to structure a clean tag architecture
PPC specialists who need to set up conversion actions
Agency professionals managing tracking across multiple client accounts
Why This Course Matters
Challenges This Course Addresses
These are the real problems this training is built to solve — issues we see consistently across UAE marketing teams and businesses every day.
Needing a developer to add or change any tracking tag — slowing down marketing campaigns by days or weeks
Tags firing on wrong pages or triggering multiple times, corrupting conversion data and skewing bidding algorithms
Not understanding the difference between tags, triggers, and variables — leading to configurations that break silently
Publishing untested GTM containers to a live website and breaking tracking or site functionality
No version control or audit trail — nobody can explain what changed, when, or why when tracking discrepancies appear
What You'll Take Away
Learning Outcomes
Set up and configure a Google Tag Manager container
Understand tags, triggers, variables, and the data layer
Deploy Google Analytics 4 tracking via GTM
Configure Google Ads conversion tracking in GTM
Set up Facebook and Meta Pixel via GTM
Track button clicks, form submissions, and scroll depth
Use GTM Preview Mode to test and debug tags
Publish and version-control your GTM container
What We Cover
Course Curriculum
Module 1: GTM Fundamentals
- What GTM is and how it works
- Account and container structure
- Tags, triggers, and variables explained
- Installing GTM on a website (WordPress and custom)
Module 2: Built-In Triggers & Variables
- Page view, DOM ready, and window load triggers
- Click triggers: all elements, links, buttons
- Form submission triggers
- Built-in variables: URL, referrer, click text
Module 3: Google Analytics 4 via GTM
- GA4 Configuration tag setup
- Custom event tags for key interactions
- Enhanced measurement and custom dimensions
- Debugging GA4 events with DebugView
Module 4: Conversion Tracking
- Google Ads conversion tracking via GTM
- Facebook / Meta Pixel implementation
- LinkedIn Insight Tag
- Third-party tool deployment: Hotjar, Intercom, HubSpot
Module 5: The Data Layer
- What the data layer is and why it matters
- Reading values from the data layer
- Custom data layer pushes from a developer
- E-commerce data layer structure
Module 6: Testing, Publishing & Governance
- GTM Preview Mode and Tag Assistant
- Version history and rollback
- User permissions and access levels
- GTM best practices and naming conventions
Course Guide
Google Tag Manager Training — Detailed Guide
Explore the course topic in greater depth, including practical concepts, methods and considerations covered by this training.
Google Analytics Training by the Experts
Google Analytics has been extensively used by Eddie Tech Solutions’ certified practitioners. We can also assist you with specific tasks in addition to training. We can tailor the training to your specific needs, whether you want to master advanced data and analytics skills or simply want to learn how Google Analytics works. We can assist you whether you are completely new to Google Analytics or simply want to brush up on your knowledge.GET STARTED WITH GTM
To begin, you’ll learn how to set up Google Tag Manager. This will include an explanation of how Google Tag Manager works as well as how to begin developing a measuring plan and strategy.HOW TO INSTALL GTM
The next steps will teach you how to install the Google Analytics tag, create a GA Property variable, set up cross-domain tracking, and comprehend the Data Layer.HOW TO COLLECT DATA
Then, using the Data Layer, variables, and events, we’ll show you how to collect data with Google Tag Manager. You’ll also learn how to use variables to track events.SET UP ADDITIONAL TAGS
Finally, we’ll show you how to incorporate additional tags into your marketing and remarketing campaigns. We can also show you how to set up conversion tracking and Dynamic Remarketing in Google Ads.PERSONALIZED TRAINING
You are welcome to enroll in our Google Tag Manager training regardless of your level of understanding. We tailor our training to you, your organization, your needs, and your objectives.FLEXIBILITY
The versatility of ETS’ Google Tag Manager training is its best feature. We can teach you both online and in person, and we’ll work around your schedule. We can accommodate you whether you just want a fast tutorial or a six-week course!GET GOOGLE TAG MANAGER TRAINING FOR YOUR COMPANY
DEPLOY SCRIPTS
You’ll learn how to utilize Google Tag Manager to setup third-party tracking scripts in our training.SET UP TRACKING
You’ll also discover how to set up tracking without the help of a web professional.SET UP A SYSTEM
Finally, you’ll learn how to use a system to keep track of all of your tags.Who needs Google Tag Manager training?
Any digital marketer or analyst with a technical background should be able to use Google Tag Manager successfully and efficiently. It is a necessary talent. Our Google Tag Manager training can help you if you work in the digital marketing area. You might also want to have a look at some of our other digital marketing courses.What will I learn in GTM training?
- You’ll learn how to customize your tracking and get more out of your data by using tags, triggers, and variables.
- You’ll discover how to handle basic cross-domain tracking.
- You’ll learn how to deliver data from different sources to Google Analytics using Google Tag Manager.
- You’ll find out how to set up automatic tracking events.
- For customer acquisition efforts, you’ll learn how to set up
- retargeting and tracking pixels.
- You’ll discover how to make use of GTM’s DataLayer capability.
- You’ll learn how to add users to GT and manage
- workflow in the process.
- Finally, you’ll learn how to create a system for organizing
- your tags that you can use right now.
If you're looking for GTM training from Eddie Tech Solutions, you've come to the right place.
- You’re a digital marketer looking to boost your value by adding a major skill to your CV or increasing the value you provide to your organization (perhaps even resulting in a pay raise.)
- You’re a digital analyst who wants to extract more value from their data and provide your firm with analytical insights.
- Cross-domain tracking, custom tracking, better ecommerce tracking, and tag deployment are topics you’d like to learn more about.
- You’d rather not have to enlist the help of a web developer to set up tracking.
- You want to improve your existing marketing and analytics skills.
- You want to understand how to gain more information from the data you have.
FAQs About Trainings
Google Tag Manager is a tag management solution that allows you to alter measurement codes and related code fragments, known as “tags,” on your website quickly and efficiently (or your mobile app.) Yes, in addition to Google Tag Manager training, we also provide Google Analytics training. Before taking our Google Tag Manager class, you do not need any prior experience. The price of our content development strategy course is determined by a number of variables. For a free estimate, give us a call today! If you work in digital marketing or want to work in it, Google Tag Manager training is a crucial skill to have. It can help you stand out from the crowd, help you earn more money, and is an important talent to have on your CV. Eddie Tech Solution provides Google Analytics training, GA4 training, Facebook Ads Manager training, Bing Ads training, Google Ads training, WordPress training, and Content Creation Strategy training, among other digital marketing courses. You’ll learn about Google Tag Manager, including what it is and why you should use it, how to use it, how to construct and install your first container, what tags, triggers, and variables are, and many other GTM abilities. Because our Google Tag Manager course isn’t one-size-fits-all, you can take as little or as much time as you need until you’ve acquired the necessary abilities.Fill Up The Form Below
Get More Traffic, More Calls & More Sales. To Start Ranking on Google, Fill out the form below to send us an email. You’ll get a guaranteed response within 24 hours! Since 2003 we have been "in the sector." In 2003, we launched Web Eddie Tech Solutions. Eddie Tech Solutions is emerging on the internet to enable mom & pop to come online and compete with major companies. Our objective for the past eight years is digital marketing and SEO specialization. Depending on the project kind, our methodology is different. We are working directly with our customers to hammer out strategies, collectively to define how successful we are, how successful we are and how success is measured. For every company, industry and project this looks different. The creation of distinct plans and objectives is vital. We calculate project-by-project expenses - our hourly rate is $30, which is the basis for project estimations. In many projects, additional charges might be expected, such as premium software, domain registration, hosting or other SaaS, in which the project is created and managed. In general, a deposit of 50% for new projects is required. Our goal is to implement SEO tactics that will bring qualified leads to your website over time. Our SEO specialists will collaborate with your teams to track key performance indicators (KPIs) including page ranks, cost per lead, featured snippets, and more. You may anticipate to see improvements in your domain authority as your website’s SEO gains traction, which can help enhance search visibility and drive additional backlinks. We first collect customer information and do preliminary research before offering an approach package or plan. Our staff will develop for you a single local SEO plan. In fact, we are going to! The aim of SEO-friendly local content is to attract people's attention in a set geographical area. We'll concentrate on local blogs, magazines, forums, etc. In order to help you get greater attention, our content team will also publish pieces in local industry directories. Ranking By SEO is a well-established, more than a decade-long marketing organization. We have offered local SEO services in the United African States to a variety of companies in various branches. Our professionals have also published material on prominent venues in the field. We conduct promotional programs and occasionally give discounts. You can talk to our professional about the price or wait for us to implement a promotional arrangement to hire our services. Instead of waiting, we propose that you contact us. The solution that matches your budget and produces desirable results will undoubtedly come from our team. Our local search marketing techniques cover organic search. On request, we may conduct paid marketing initiatives, but they are not part of our services. For this aim, you can recruit our specialist paid marketing services. SEO is an ongoing process, somewhat slow. In 3-4 months from work on the campaign, clients often begin to see results. After we start working with local SEO, you will see important results and continuous traffic approximately 6-12 months. Don't worry because SEO builds up over time and produces fantastic benefits as the speed increases. Yes, the non-disclosure agreement is ready to be signed. Ranking SEO cherishes the privacy of customers, and without your specific approval will never disclose your information with someone. We provide our customers with thorough yet simple weekly or monthly reports. As soon as they're ready, our team will email them to you to maintain track of the campaign. We provide our customers with weekly and monthly reports. During our inaugural meeting, we plan our reporting and communication plans. In addition to our 24X7 customer support team, we also provide lifelong assistance to help you alter your website according to your strategies and needs. Our site is designed to protect our customers' personal information with HTTPS and SSL certificates. So you can be confident that you have confidence in us.How We Deliver
Training Formats
In-Person — Dubai
Attend our Dubai training facility for the full in-person experience — face-to-face with the trainer, real-account exercises, and networking with fellow participants.
Live Online
Attend via Zoom from anywhere in the world. Same curriculum, same exercises, same certificate — with interactive Q&A and screen-share practice throughout.
Corporate Group
We deliver the programme at your offices or a venue of your choice for groups of 4 or more. Content customised to your tools, accounts, and business context.
Certification
What You Earn
Participants receive an Eddie Marketing Certificate of Completion in Google Tag Manager. The course prepares you for the Google Analytics Certification exam, which covers GTM fundamentals.
Google Tag Manager Training
Frequently Asked Questions
No coding knowledge is required for most of the course. GTM is specifically designed to allow marketers to deploy tracking without code. We do cover the data layer in Module 5, which involves reading JavaScript objects — this section is accessible to non-developers with clear explanations, and we have a developer track available for those who want to go deeper.
Who We Train
Industries Served
Why Choose Us
Why Train With Eddie Marketing
Practitioner-Led Training
Every course is delivered by a practitioner who runs live campaigns — not a career trainer who teaches theory without day-to-day execution experience
UAE Market Expertise
All examples, benchmarks, and case studies are drawn from UAE and GCC campaigns — immediately applicable to the market you actually operate in
Hands-On Focus
We spend at least 60% of every session on practical exercises — you build real campaigns and analyse real data, not complete worksheet exercises
Small Groups Guaranteed
We cap every session at 12 participants — so the trainer knows your name, your business, and your questions by the end of Day 1
What's Included
Student Benefits
Small Class Sizes
Maximum 12 participants per session — guaranteed individual attention and meaningful hands-on practice time for every attendee
Real Accounts, Real Data
All exercises use real marketing accounts and real campaign data — not simulations — so skills transfer immediately to your daily work
Comprehensive Materials
Digital workbook, step-by-step exercise guides, and reference sheets — all yours to keep and reference after the course
Certificate of Completion
Eddie Marketing Certificate of Completion, recognised by UAE employers and clients as evidence of practical training in the discipline
Post-Training Support
30 days of post-training email support — bring your real-world questions after you return to work and our trainers will help you apply what you learned
Exam Preparation Guidance
Where relevant, the course includes guidance on preparing for the official certification exam for the platform covered
Ready to Outsource?
Related Managed Services
Prefer to have our specialists manage your campaigns? Explore our done-for-you services.
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Explore Related Resources
Pillar Resource
Analytics & Tools Pillar
Analytics and Reporting
Pillar page
Supporting Pages
Course Enquiry
Book Your Place on Google Tag Manager Training
Contact us to check upcoming dates, ask about corporate group bookings, or reserve your place on the next session.
- Free initial consultation — no commitment
- Senior strategist assigned to your account
- Custom strategy tailored to the UAE market
- Clear KPIs and performance targets agreed upfront
- Multi-channel marketing planning included
- Transparent monthly reporting
- No long-term lock-in contracts
- Response within one business day
Reserve Your Place
Book Your Place on Google Tag Manager Training
In-person Dubai · Live online · Corporate group delivery. Contact us to check dates or request a custom group session.
Book this course — free enquiry
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