Training Course
Google Analytics 4 Training
Expert Analytics services for businesses across the UAE — proven strategies, measurable results.
Course Overview
What You'll Learn
This full-day Google Analytics 4 training gives marketers, analysts, and business owners a thorough understanding of GA4 — from initial setup through to advanced reporting, event tracking, and attribution. Participants will learn how to configure GA4 correctly, build custom reports, interpret user journey data, and connect GA4 insights directly to marketing decisions. By the end of the day, you will have the confidence to navigate GA4 independently, identify what is and is not working in your digital marketing, and use data to make smarter business decisions.
Course at a Glance
Support
30-Day Post-Training Email Support
Group Training
Corporate & Team Bookings Available
Materials
Course Notes & Resources Included
Is This For Me?
Who Should Attend
Marketing professionals responsible for campaign performance reporting
Business owners who want to understand their website data
Digital analysts moving from Universal Analytics to GA4
Web developers responsible for analytics implementation
PPC and SEO specialists who need to track and attribute conversions
Why This Course Matters
Challenges This Course Addresses
These are the real problems this training is built to solve — issues we see consistently across UAE marketing teams and businesses every day.
GA4's event-based model is fundamentally different from Universal Analytics — most users can't find the data they need
Standard reports look unfamiliar and the most useful analytics are hidden inside Explorations
Custom events and conversions require manual setup that most teams have never completed correctly
Attribution windows and data-driven attribution are widely misunderstood, leading to incorrect channel credit
GA4 property configuration has critical pitfalls — wrong data retention, missing filters, incorrectly marked conversions
What You'll Take Away
Learning Outcomes
Set up Google Analytics 4 correctly with GA4 best practices
Configure key events: purchases, leads, page views, and custom events
Build exploration reports and funnel analyses in GA4
Understand user acquisition, engagement, and retention metrics
Connect GA4 to Google Ads for conversion-based bidding
Create custom dimensions and metrics for your specific business
Interpret audience segments and behavioral data
Build a measurement plan aligned to business goals
What We Cover
Course Curriculum
Module 1: GA4 Fundamentals
- GA4 vs Universal Analytics: key differences
- Account and property structure
- Data streams and the GA4 data model
- Navigating the GA4 interface
Module 2: Event Tracking & Configuration
- Automatically collected, enhanced, and custom events
- Key events and conversion setup
- Google Tag Manager integration
- Debugging with GA4 DebugView
Module 3: Reporting & Explorations
- Standard reports: acquisition, engagement, monetisation
- Exploration reports: funnel, path, cohort, segment overlap
- Custom dimensions and metrics
- Data filters and comparisons
Module 4: Audiences & Attribution
- Audience builder: behavioural and demographic segments
- Publishing audiences to Google Ads
- Attribution models in GA4
- Connecting GA4 data to business outcomes
How We Deliver
Training Formats
In-Person — Dubai
Attend our Dubai training facility for the full in-person experience — face-to-face with the trainer, real-account exercises, and networking with fellow participants.
Live Online
Attend via Zoom from anywhere in the world. Same curriculum, same exercises, same certificate — with interactive Q&A and screen-share practice throughout.
Corporate Group
We deliver the programme at your offices or a venue of your choice for groups of 4 or more. Content customised to your tools, accounts, and business context.
Certification
What You Earn
All participants receive an Eddie Marketing Certificate of Completion for Google Analytics 4 Training. The course content aligns with the Google Analytics Certification exam, with exam preparation guidance included.
Google Analytics 4 Training
Frequently Asked Questions
No — the course starts with GA4 fundamentals. Prior Google Analytics experience (Universal Analytics) is helpful but not required. If you are completely new to analytics, we recommend taking this course before our Google Ads training so you have a strong measurement foundation.
Who We Train
Industries Served
Why Choose Us
Why Train With Eddie Marketing
Practitioner-Led Training
Every course is delivered by a practitioner who runs live campaigns — not a career trainer who teaches theory without day-to-day execution experience
UAE Market Expertise
All examples, benchmarks, and case studies are drawn from UAE and GCC campaigns — immediately applicable to the market you actually operate in
Hands-On Focus
We spend at least 60% of every session on practical exercises — you build real campaigns and analyse real data, not complete worksheet exercises
Small Groups Guaranteed
We cap every session at 12 participants — so the trainer knows your name, your business, and your questions by the end of Day 1
What's Included
Student Benefits
Small Class Sizes
Maximum 12 participants per session — guaranteed individual attention and meaningful hands-on practice time for every attendee
Real Accounts, Real Data
All exercises use real marketing accounts and real campaign data — not simulations — so skills transfer immediately to your daily work
Comprehensive Materials
Digital workbook, step-by-step exercise guides, and reference sheets — all yours to keep and reference after the course
Certificate of Completion
Eddie Marketing Certificate of Completion, recognised by UAE employers and clients as evidence of practical training in the discipline
Post-Training Support
30 days of post-training email support — bring your real-world questions after you return to work and our trainers will help you apply what you learned
Exam Preparation Guidance
Where relevant, the course includes guidance on preparing for the official certification exam for the platform covered
Ready to Outsource?
Related Managed Services
Prefer to have our specialists manage your campaigns? Explore our done-for-you services.
Related Services
More Analytics Resources
8 more pages covering analytics
Keep Exploring
Explore Related Resources
Pillar Resource
Analytics & Tools Pillar
Analytics and Reporting
Pillar page
Supporting Pages
Course Enquiry
Book Your Place on Google Analytics 4 Training
Contact us to check upcoming dates, ask about corporate group bookings, or reserve your place on the next session.
- Free initial consultation — no commitment
- Senior strategist assigned to your account
- Custom strategy tailored to the UAE market
- Clear KPIs and performance targets agreed upfront
- Multi-channel marketing planning included
- Transparent monthly reporting
- No long-term lock-in contracts
- Response within one business day
Reserve Your Place
Book Your Place on Google Analytics 4 Training
In-person Dubai · Live online · Corporate group delivery. Contact us to check dates or request a custom group session.
Book this course — free enquiry
Get Started