Training Course
Google Analytics 4 Training
Expert Analytics services for businesses across the UAE — proven strategies, measurable results.
Course Overview
What You'll Learn
This full-day Google Analytics 4 training gives marketers, analysts, and business owners a thorough understanding of GA4 — from initial setup through to advanced reporting, event tracking, and attribution. Participants will learn how to configure GA4 correctly, build custom reports, interpret user journey data, and connect GA4 insights directly to marketing decisions. By the end of the day, you will have the confidence to navigate GA4 independently, identify what is and is not working in your digital marketing, and use data to make smarter business decisions.
Course at a Glance
Support
30-Day Post-Training Email Support
Group Training
Corporate & Team Bookings Available
Materials
Course Notes & Resources Included
Is This For Me?
Who Should Attend
Marketing professionals responsible for campaign performance reporting
Business owners who want to understand their website data
Digital analysts moving from Universal Analytics to GA4
Web developers responsible for analytics implementation
PPC and SEO specialists who need to track and attribute conversions
Why This Course Matters
Challenges This Course Addresses
These are the real problems this training is built to solve — issues we see consistently across UAE marketing teams and businesses every day.
GA4's event-based model is fundamentally different from Universal Analytics — most users can't find the data they need
Standard reports look unfamiliar and the most useful analytics are hidden inside Explorations
Custom events and conversions require manual setup that most teams have never completed correctly
Attribution windows and data-driven attribution are widely misunderstood, leading to incorrect channel credit
GA4 property configuration has critical pitfalls — wrong data retention, missing filters, incorrectly marked conversions
What You'll Take Away
Learning Outcomes
Set up Google Analytics 4 correctly with GA4 best practices
Configure key events: purchases, leads, page views, and custom events
Build exploration reports and funnel analyses in GA4
Understand user acquisition, engagement, and retention metrics
Connect GA4 to Google Ads for conversion-based bidding
Create custom dimensions and metrics for your specific business
Interpret audience segments and behavioral data
Build a measurement plan aligned to business goals
What We Cover
Course Curriculum
Module 1: GA4 Fundamentals
- GA4 vs Universal Analytics: key differences
- Account and property structure
- Data streams and the GA4 data model
- Navigating the GA4 interface
Module 2: Event Tracking & Configuration
- Automatically collected, enhanced, and custom events
- Key events and conversion setup
- Google Tag Manager integration
- Debugging with GA4 DebugView
Module 3: Reporting & Explorations
- Standard reports: acquisition, engagement, monetisation
- Exploration reports: funnel, path, cohort, segment overlap
- Custom dimensions and metrics
- Data filters and comparisons
Module 4: Audiences & Attribution
- Audience builder: behavioural and demographic segments
- Publishing audiences to Google Ads
- Attribution models in GA4
- Connecting GA4 data to business outcomes
Course Guide
Google Analytics 4 Training — Detailed Guide
Explore the course topic in greater depth, including practical concepts, methods and considerations covered by this training.
Google Analytics 4 Training by the Experts
You will learn from expert practitioners with vast experience with the platform in Eddie Tech Solution’s Google Analytics 4 training. Our analytics and reporting experts may also assist you with custom initiatives for your business.ANALYZE DATA
In Google Analytics, you’ll learn how to use dashboards to comprehend reports, analyze data, and locate actionable information. This data will be immediately applicable to your business.SEE YOUR SITE VISITORS
With our Google Analytics course, you’ll learn how to figure out who is visiting your website, how they got there, and what they did while there. This will allow you to see who is visiting your website.MEASURE RESULTS
You’ll learn how to use Google Analytics to track the effectiveness and results of your marketing, advertising, email, SEO, and social media activities in one location.BEHAVIOR REPORTING
As you learn how to use the Google Analytics behavior reporting function, you’ll be able to view and understand what visitors do while on your site. This is a game-changing feature.MEASURE KPIS
What do you want to get out of Google Analytics? We’ll handle your training in the same way we address whatever your firm needs from this product. We can assist you in determining your KPIs.SHARE ACCESS
You may need to provide access to your Google Analytics dashboard with new team members or external parties at some point. We’ll show you how to complete this step.WHO IS GOOGLE ANALYTICS 4 TRAINING FOR?
GOOGLE ANALYTICS USERS
If you’re familiar with a prior version of Google Analytics but want to learn more about GA 4, this class is for you. It is advantageous to have prior GA experience.READY FOR NEW FEATURES
This course is for you if you’re interested in learning more about and getting started with some of GA4’s new features, such as funnels, BigQuery integration, and pathing.YOU’RE AHEAD OF THE CURVE
This program is ideal for anyone who enjoys being on the cutting edge of new software. If you already know how to use GA 4, you’ll be ahead of the game!Become a Pro in Pay-Per-Click Advertising with Eddie TEch Solutions
Our Google Ads course is for you if you want to learn everything there is to know about Google Ads or pay-per-click advertising. A working knowledge of Google Ads can help digital marketers expand their skill sets or help a business owner reclaim market share from their competitors. All of our digital marketing trainings are tailored to your specific needs and degree of comfort!- How to create a Google AdWords account and install it
- The Google Ads specifications you’ll need to know
- How to use keywords to improve your campaign
- How to track traffic to your website and set up conversion tracking
- How to keep track of sales, revenue, and form fills
- How to make the most of competitor and customer statistics and data
- How to write your campaigns and run A/B tests
- How can you improve your quality score?
- How can you lower your cost-per-click?
- How to organize your account, campaigns, ad groups, and keyword lists in the best way possible
- How to Make the Most of Google Ads Form Leads
- What other technologies can you use to automate portions of your campaigns?
- How to calculate the return on your Google Ads investment
- How to resolve any issues you may have with your Google Ads account
- How to gain a deeper understanding of your target market in order to convert them.
- And there’s more!
FAQs About Trainings
Google Ads is not straightforward, but anyone who is willing to put in the time to learn how to use it may do so! Eddie Tech Solution’s Google Ads training has no requirements. Anyone who wants to learn how to use the most popular advertising platform accessible will benefit from our Google Ads training. Business owners who want to boost sales through their website, digital marketers who want to add Google Ads to their resumes, and students who want to learn more about digital marketing are just a few examples. Yes, your training will be conducted by one of our professional digital advertisers, who will share their expertise and tailor the training to your specific needs. This is not a one-size-fits-all online course! You have complete control over the length of your training. We can customise our personalized training to your needs, whether you’re totally new to Google Ads and need a lot of help or simply need a refresher! You’ll know how to establish your own Google Ads campaign, track its development, and more by the end of your Google Ads class! Other Google technologies, such as Google Tag Manager and Google Ads, are also available for training. If you’re interested in any other type of digital marketing training, please contact us! Google AdWords training will show you how to tweak and create your own campaigns.Fill Up The Form Below
Get More Traffic, More Calls & More Sales. To Start Ranking on Google, Fill out the form below to send us an email. You’ll get a guaranteed response within 24 hours! Since 2003 we have been "in the sector." In 2003, we launched Web Eddie Tech Solutions. Eddie Tech Solutions is emerging on the internet to enable mom & pop to come online and compete with major companies. Our objective for the past eight years is digital marketing and SEO specialization. Depending on the project kind, our methodology is different. We are working directly with our customers to hammer out strategies, collectively to define how successful we are, how successful we are and how success is measured. For every company, industry and project this looks different. The creation of distinct plans and objectives is vital. We calculate project-by-project expenses - our hourly rate is $30, which is the basis for project estimations. In many projects, additional charges might be expected, such as premium software, domain registration, hosting or other SaaS, in which the project is created and managed. In general, a deposit of 50% for new projects is required. Our goal is to implement SEO tactics that will bring qualified leads to your website over time. Our SEO specialists will collaborate with your teams to track key performance indicators (KPIs) including page ranks, cost per lead, featured snippets, and more. You may anticipate to see improvements in your domain authority as your website’s SEO gains traction, which can help enhance search visibility and drive additional backlinks. We first collect customer information and do preliminary research before offering an approach package or plan. Our staff will develop for you a single local SEO plan. In fact, we are going to! The aim of SEO-friendly local content is to attract people's attention in a set geographical area. We'll concentrate on local blogs, magazines, forums, etc. In order to help you get greater attention, our content team will also publish pieces in local industry directories. Ranking By SEO is a well-established, more than a decade-long marketing organization. We have offered local SEO services in the United African States to a variety of companies in various branches. Our professionals have also published material on prominent venues in the field. We conduct promotional programs and occasionally give discounts. You can talk to our professional about the price or wait for us to implement a promotional arrangement to hire our services. Instead of waiting, we propose that you contact us. The solution that matches your budget and produces desirable results will undoubtedly come from our team. Our local search marketing techniques cover organic search. On request, we may conduct paid marketing initiatives, but they are not part of our services. For this aim, you can recruit our specialist paid marketing services. SEO is an ongoing process, somewhat slow. In 3-4 months from work on the campaign, clients often begin to see results. After we start working with local SEO, you will see important results and continuous traffic approximately 6-12 months. Don't worry because SEO builds up over time and produces fantastic benefits as the speed increases. Yes, the non-disclosure agreement is ready to be signed. Ranking SEO cherishes the privacy of customers, and without your specific approval will never disclose your information with someone. We provide our customers with thorough yet simple weekly or monthly reports. As soon as they're ready, our team will email them to you to maintain track of the campaign. We provide our customers with weekly and monthly reports. During our inaugural meeting, we plan our reporting and communication plans. In addition to our 24X7 customer support team, we also provide lifelong assistance to help you alter your website according to your strategies and needs. Our site is designed to protect our customers' personal information with HTTPS and SSL certificates. So you can be confident that you have confidence in us.To learn more, see our Local Seo Packages.
To learn more, see our Seo Analysis.
To learn more, see our Services.
To learn more, see our Contact Us.
To learn more, see our Local SEO.
How We Deliver
Training Formats
In-Person — Dubai
Attend our Dubai training facility for the full in-person experience — face-to-face with the trainer, real-account exercises, and networking with fellow participants.
Live Online
Attend via Zoom from anywhere in the world. Same curriculum, same exercises, same certificate — with interactive Q&A and screen-share practice throughout.
Corporate Group
We deliver the programme at your offices or a venue of your choice for groups of 4 or more. Content customised to your tools, accounts, and business context.
Certification
What You Earn
All participants receive an Eddie Marketing Certificate of Completion for Google Analytics 4 Training. The course content aligns with the Google Analytics Certification exam, with exam preparation guidance included.
Google Analytics 4 Training
Frequently Asked Questions
No — the course starts with GA4 fundamentals. Prior Google Analytics experience (Universal Analytics) is helpful but not required. If you are completely new to analytics, we recommend taking this course before our Google Ads training so you have a strong measurement foundation.
Who We Train
Industries Served
Why Choose Us
Why Train With Eddie Marketing
Practitioner-Led Training
Every course is delivered by a practitioner who runs live campaigns — not a career trainer who teaches theory without day-to-day execution experience
UAE Market Expertise
All examples, benchmarks, and case studies are drawn from UAE and GCC campaigns — immediately applicable to the market you actually operate in
Hands-On Focus
We spend at least 60% of every session on practical exercises — you build real campaigns and analyse real data, not complete worksheet exercises
Small Groups Guaranteed
We cap every session at 12 participants — so the trainer knows your name, your business, and your questions by the end of Day 1
What's Included
Student Benefits
Small Class Sizes
Maximum 12 participants per session — guaranteed individual attention and meaningful hands-on practice time for every attendee
Real Accounts, Real Data
All exercises use real marketing accounts and real campaign data — not simulations — so skills transfer immediately to your daily work
Comprehensive Materials
Digital workbook, step-by-step exercise guides, and reference sheets — all yours to keep and reference after the course
Certificate of Completion
Eddie Marketing Certificate of Completion, recognised by UAE employers and clients as evidence of practical training in the discipline
Post-Training Support
30 days of post-training email support — bring your real-world questions after you return to work and our trainers will help you apply what you learned
Exam Preparation Guidance
Where relevant, the course includes guidance on preparing for the official certification exam for the platform covered
Ready to Outsource?
Related Managed Services
Prefer to have our specialists manage your campaigns? Explore our done-for-you services.
Related Services
More Analytics Resources
8 more pages covering analytics
Keep Exploring
Explore Related Resources
Pillar Resource
Analytics & Tools Pillar
Analytics and Reporting
Pillar page
Supporting Pages
Course Enquiry
Book Your Place on Google Analytics 4 Training
Contact us to check upcoming dates, ask about corporate group bookings, or reserve your place on the next session.
- Free initial consultation — no commitment
- Senior strategist assigned to your account
- Custom strategy tailored to the UAE market
- Clear KPIs and performance targets agreed upfront
- Multi-channel marketing planning included
- Transparent monthly reporting
- No long-term lock-in contracts
- Response within one business day
Reserve Your Place
Book Your Place on Google Analytics 4 Training
In-person Dubai · Live online · Corporate group delivery. Contact us to check dates or request a custom group session.
Book this course — free enquiry
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