Training Course
Wordpress Training
Expert digital marketing services for businesses across the UAE — proven strategies, measurable results.
Course Overview
What You'll Learn
This hands-on WordPress training gives business owners, marketing teams, and content managers the practical skills to build and manage their WordPress website independently. From understanding the WordPress admin to adding pages, editing content, managing plugins, improving site speed, and implementing basic SEO — you will leave with the ability to run and grow your site without waiting for developer help. The course covers both the native block editor and popular page builders, with specific attention to the issues most commonly encountered by non-technical site managers.
Course at a Glance
Support
30-Day Post-Training Email Support
Group Training
Corporate & Team Bookings Available
Materials
Course Notes & Resources Included
Is This For Me?
Who Should Attend
Business owners who want to manage their own WordPress website
Marketing managers responsible for website content updates
Content editors who need to publish pages, posts, and media
Small business teams without a dedicated web developer
Virtual assistants and admin staff managing client websites
Why This Course Matters
Challenges This Course Addresses
These are the real problems this training is built to solve — issues we see consistently across UAE marketing teams and businesses every day.
Accidentally breaking a live website when installing plugins or making updates without understanding the risks
No backup strategy — losing hours of work when something goes wrong during a plugin update or theme change
Installing too many plugins that slow page speed, create conflicts, and introduce security vulnerabilities
Missing the SEO basics — no XML sitemap, incorrect permalink structure, and metadata fields left blank across all pages
Publishing pages that look broken on mobile because they were only tested on desktop during editing
What You'll Take Away
Learning Outcomes
Navigate the WordPress admin dashboard with confidence
Create and edit pages, posts, and custom content types
Manage media: upload, edit, and optimise images
Install, activate, and configure essential plugins
Set up and use Yoast or RankMath for basic on-page SEO
Back up and restore a WordPress site
Understand WordPress security best practices
Troubleshoot common WordPress issues independently
What We Cover
Course Curriculum
Module 1: WordPress Fundamentals
- What is WordPress and how it works
- Hosting, domain, and WordPress installation overview
- Navigating the WordPress dashboard
- Understanding themes, plugins, and the block editor
Module 2: Content Management
- Creating and editing pages and posts
- Using the Gutenberg block editor effectively
- Working with the WordPress media library
- Managing categories, tags, and custom fields
Module 3: Plugins & Customisation
- Essential plugins: Yoast SEO, WooCommerce, Contact Form 7, Akismet
- Installing, activating, and updating plugins safely
- Theme customisation with the WordPress Customizer
- Menus, widgets, and sidebar management
Module 4: SEO & Performance
- On-page SEO with Yoast or RankMath: titles, meta, focus keywords
- Image optimisation for web performance
- Site speed: caching plugins and image compression
- Connecting Google Analytics 4 and Google Search Console
Module 5: Security & Maintenance
- WordPress backup strategies and restoration
- Security plugins: Wordfence and iThemes Security
- Keeping WordPress core, themes, and plugins updated
- Common WordPress errors and how to fix them
How We Deliver
Training Formats
In-Person — Dubai
Attend our Dubai training facility for the full in-person experience — face-to-face with the trainer, real-account exercises, and networking with fellow participants.
Live Online
Attend via Zoom from anywhere in the world. Same curriculum, same exercises, same certificate — with interactive Q&A and screen-share practice throughout.
Corporate Group
We deliver the programme at your offices or a venue of your choice for groups of 4 or more. Content customised to your tools, accounts, and business context.
Certification
What You Earn
Participants receive an Eddie Marketing Certificate of Completion in WordPress Website Management.
Wordpress Training
Frequently Asked Questions
No — this course is designed for non-technical users. We assume no prior knowledge of coding, web design, or server management. Everything is taught through the WordPress admin interface, which is designed to be used without code. Basic computer literacy (using a web browser, creating documents) is all that is required.
Who We Train
Industries Served
Why Choose Us
Why Train With Eddie Marketing
Practitioner-Led Training
Every course is delivered by a practitioner who runs live campaigns — not a career trainer who teaches theory without day-to-day execution experience
UAE Market Expertise
All examples, benchmarks, and case studies are drawn from UAE and GCC campaigns — immediately applicable to the market you actually operate in
Hands-On Focus
We spend at least 60% of every session on practical exercises — you build real campaigns and analyse real data, not complete worksheet exercises
Small Groups Guaranteed
We cap every session at 12 participants — so the trainer knows your name, your business, and your questions by the end of Day 1
What's Included
Student Benefits
Small Class Sizes
Maximum 12 participants per session — guaranteed individual attention and meaningful hands-on practice time for every attendee
Real Accounts, Real Data
All exercises use real marketing accounts and real campaign data — not simulations — so skills transfer immediately to your daily work
Comprehensive Materials
Digital workbook, step-by-step exercise guides, and reference sheets — all yours to keep and reference after the course
Certificate of Completion
Eddie Marketing Certificate of Completion, recognised by UAE employers and clients as evidence of practical training in the discipline
Post-Training Support
30 days of post-training email support — bring your real-world questions after you return to work and our trainers will help you apply what you learned
Exam Preparation Guidance
Where relevant, the course includes guidance on preparing for the official certification exam for the platform covered
Ready to Outsource?
Related Managed Services
Prefer to have our specialists manage your campaigns? Explore our done-for-you services.
Keep Exploring
Explore Related Resources
Pillar Resource
Web Design & Dev Pillar
Website Development and Website Designs
Pillar page
Supporting Pages
Course Enquiry
Book Your Place on Wordpress Training
Contact us to check upcoming dates, ask about corporate group bookings, or reserve your place on the next session.
- Free initial consultation — no commitment
- Senior strategist assigned to your account
- Custom strategy tailored to the UAE market
- Clear KPIs and performance targets agreed upfront
- Multi-channel marketing planning included
- Transparent monthly reporting
- No long-term lock-in contracts
- Response within one business day
Reserve Your Place
Book Your Place on Wordpress Training
In-person Dubai · Live online · Corporate group delivery. Contact us to check dates or request a custom group session.
Book this course — free enquiry
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