Training Course
Google Analytics 4 Training
Google Analytics 4 Training Eddie Tech Solutions provides Google Analytics 4 training , the most recent version of Google Analytics. For unified reporting and analysis, GA 4 allows you to mix data from mobile apps and
Course Overview
What You'll Learn
This full-day Google Analytics 4 training gives marketers, analysts, and business owners a thorough understanding of GA4 — from initial setup through to advanced reporting, event tracking, and attribution. Participants will learn how to configure GA4 correctly, build custom reports, interpret user journey data, and connect GA4 insights directly to marketing decisions. By the end of the day, you will have the confidence to navigate GA4 independently, identify what is and is not working in your digital marketing, and use data to make smarter business decisions.
Course at a Glance
Support
30-Day Post-Training Email Support
Group Training
Corporate & Team Bookings Available
Materials
Course Notes & Resources Included
Is This For Me?
Who Should Attend
Marketing professionals responsible for campaign performance reporting
Business owners who want to understand their website data
Digital analysts moving from Universal Analytics to GA4
Web developers responsible for analytics implementation
PPC and SEO specialists who need to track and attribute conversions
Why This Course Matters
Challenges This Course Addresses
These are the real problems this training is built to solve — issues we see consistently across UAE marketing teams and businesses every day.
GA4's event-based model is fundamentally different from Universal Analytics — most users can't find the data they need
Standard reports look unfamiliar and the most useful analytics are hidden inside Explorations
Custom events and conversions require manual setup that most teams have never completed correctly
Attribution windows and data-driven attribution are widely misunderstood, leading to incorrect channel credit
GA4 property configuration has critical pitfalls — wrong data retention, missing filters, incorrectly marked conversions
What You'll Take Away
Learning Outcomes
Set up Google Analytics 4 correctly with GA4 best practices
Configure key events: purchases, leads, page views, and custom events
Build exploration reports and funnel analyses in GA4
Understand user acquisition, engagement, and retention metrics
Connect GA4 to Google Ads for conversion-based bidding
Create custom dimensions and metrics for your specific business
Interpret audience segments and behavioral data
Build a measurement plan aligned to business goals
What We Cover
Course Curriculum
Module 1: GA4 Fundamentals
- GA4 vs Universal Analytics: key differences
- Account and property structure
- Data streams and the GA4 data model
- Navigating the GA4 interface
Module 2: Event Tracking & Configuration
- Automatically collected, enhanced, and custom events
- Key events and conversion setup
- Google Tag Manager integration
- Debugging with GA4 DebugView
Module 3: Reporting & Explorations
- Standard reports: acquisition, engagement, monetisation
- Exploration reports: funnel, path, cohort, segment overlap
- Custom dimensions and metrics
- Data filters and comparisons
Module 4: Audiences & Attribution
- Audience builder: behavioural and demographic segments
- Publishing audiences to Google Ads
- Attribution models in GA4
- Connecting GA4 data to business outcomes
Course Guide
Google Analytics 4 Training — Detailed Guide
Explore the course topic in greater depth, including practical concepts, methods and considerations covered by this training.
Google Analytics 4 (GA4) represents a significant evolution in how businesses can track and analyze user interactions across their digital properties. With its enhanced capabilities, GA4 allows for a more integrated approach to understanding customer behavior, combining data from both mobile apps and websites. This training program is designed to equip participants with the skills necessary to leverage these advanced features effectively.
At Eddie Tech Solutions, our Google Analytics 4 training is led by experienced practitioners who bring a wealth of knowledge to the table. Participants will gain hands-on experience with the platform, learning how to navigate its features and utilize data to drive actionable insights. Whether you're looking to improve your understanding of user behavior or enhance your marketing strategies, this training will provide the foundational skills needed to succeed.
Understanding Google Analytics 4
Google Analytics 4 is designed to provide a more comprehensive view of user interactions. Unlike previous versions, GA4 focuses on event-based data rather than session-based data, allowing for a deeper understanding of how users engage with your content. This shift enables businesses to track specific actions, such as clicks, video views, and downloads, providing a clearer picture of user intent and behavior.
The transition to event-based tracking means that businesses can gain insights into user journeys across multiple platforms. This holistic view is essential in today's multi-device world, where users may interact with a brand through various channels. By understanding these interactions, businesses can tailor their marketing strategies to better meet the needs of their audience.
Key Features of GA4
One of the standout features of GA4 is its ability to analyze data from multiple platforms. This means that whether users interact with your brand through a website or a mobile app, you can gather insights in one unified dashboard. Additionally, GA4 integrates seamlessly with Google Ads and other Google services, allowing for more effective campaign tracking and optimization.
Another important feature is the enhanced measurement capabilities, which include automatic tracking of certain events without the need for additional coding. This simplifies the setup process and allows businesses to start gathering valuable data more quickly. Furthermore, GA4's machine learning capabilities can provide predictive insights, helping businesses anticipate future user behavior and make data-driven decisions.
Training Objectives
The primary goal of our Google Analytics 4 training is to empower participants to utilize the platform effectively. By the end of the course, attendees will be able to navigate the GA4 interface, create custom reports, and understand key metrics that matter to their business. We will also cover how to set up goals and track conversions, which are essential for measuring the success of marketing efforts.
Moreover, participants will learn how to interpret data and derive actionable insights, enabling them to make informed decisions that drive business growth. This training is not just about learning how to use a tool; it's about understanding how to leverage data to enhance overall business performance and achieve strategic objectives.
Who Should Attend?
This training is ideal for anyone looking to enhance their analytics skills, from marketing professionals to business owners. If you have experience with previous versions of Google Analytics, this course will help you transition to GA4 and take advantage of its new features. Additionally, those who are new to analytics will benefit from a structured learning environment that covers the fundamentals and advanced techniques in a comprehensive manner.
Participants will find value in the course whether they are looking to refine their existing skills or start from scratch. The training is designed to accommodate varying levels of familiarity with analytics, ensuring that everyone can gain the knowledge they need to succeed in their roles.
Implementation and Support
At Eddie Tech Solutions, we believe in providing ongoing support even after the training is complete. Participants will have access to resources and follow-up sessions to ensure they can implement what they've learned effectively. This commitment to support is crucial for helping businesses adapt to the evolving landscape of digital analytics.
We also offer tailored training sessions based on specific business needs, ensuring that each participant receives the most relevant information and skills applicable to their unique context. Our goal is to empower businesses to make the most of their analytics capabilities, fostering a culture of data-driven decision-making.
Measuring Success
Success in using Google Analytics 4 is not just about understanding the tool but also about applying the insights gained to improve business outcomes. We will discuss how to set key performance indicators (KPIs) and measure the effectiveness of your digital marketing strategies. By establishing a clear framework for measurement, businesses can continually refine their approaches and drive better results over time.
Participants will learn how to track their progress against established KPIs, allowing them to assess the impact of their marketing efforts. This focus on measurement ensures that businesses can adapt their strategies based on real-time data, ultimately leading to more effective marketing campaigns and improved ROI.
Frequently Asked Questions
What prior knowledge do I need for the Google Analytics 4 training?
While prior experience with previous versions of Google Analytics is beneficial, it is not mandatory. The training is designed to accommodate participants with varying levels of familiarity with analytics.
How long is the training program?
The duration of the training can be customized based on your needs. We offer flexible scheduling to ensure that the training fits into your timeline.
Related Services and Resources
Ready to Enhance Your Analytics Skills?
Join our Google Analytics 4 training program today and unlock the full potential of your data. Contact us to learn more about our training options and how we can support your analytics journey.
How We Deliver
Training Formats
In-Person — Dubai
Attend our Dubai training facility for the full in-person experience — face-to-face with the trainer, real-account exercises, and networking with fellow participants.
Live Online
Attend via Zoom from anywhere in the world. Same curriculum, same exercises, same certificate — with interactive Q&A and screen-share practice throughout.
Corporate Group
We deliver the programme at your offices or a venue of your choice for groups of 4 or more. Content customised to your tools, accounts, and business context.
Certification
What You Earn
All participants receive an Eddie Marketing Certificate of Completion for Google Analytics 4 Training. The course content aligns with the Google Analytics Certification exam, with exam preparation guidance included.
Google Analytics 4 Training
Frequently Asked Questions
No — the course starts with GA4 fundamentals. Prior Google Analytics experience (Universal Analytics) is helpful but not required. If you are completely new to analytics, we recommend taking this course before our Google Ads training so you have a strong measurement foundation.
Who We Train
Industries Served
Why Choose Us
Why Train With Eddie Marketing
Practitioner-Led Training
Every course is delivered by a practitioner who runs live campaigns — not a career trainer who teaches theory without day-to-day execution experience
UAE Market Expertise
All examples, benchmarks, and case studies are drawn from UAE and GCC campaigns — immediately applicable to the market you actually operate in
Hands-On Focus
We spend at least 60% of every session on practical exercises — you build real campaigns and analyse real data, not complete worksheet exercises
Small Groups Guaranteed
We cap every session at 12 participants — so the trainer knows your name, your business, and your questions by the end of Day 1
What's Included
Student Benefits
Small Class Sizes
Maximum 12 participants per session — guaranteed individual attention and meaningful hands-on practice time for every attendee
Real Accounts, Real Data
All exercises use real marketing accounts and real campaign data — not simulations — so skills transfer immediately to your daily work
Comprehensive Materials
Digital workbook, step-by-step exercise guides, and reference sheets — all yours to keep and reference after the course
Certificate of Completion
Eddie Marketing Certificate of Completion, recognised by UAE employers and clients as evidence of practical training in the discipline
Post-Training Support
30 days of post-training email support — bring your real-world questions after you return to work and our trainers will help you apply what you learned
Exam Preparation Guidance
Where relevant, the course includes guidance on preparing for the official certification exam for the platform covered
Ready to Outsource?
Related Managed Services
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Pillar Resource
Analytics & Tools Pillar
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Pillar page
Supporting Pages
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Course Enquiry
Book Your Place on Google Analytics 4 Training
Contact us to check upcoming dates, ask about corporate group bookings, or reserve your place on the next session.
- Free initial consultation — no commitment
- Senior strategist assigned to your account
- Custom strategy tailored to the UAE market
- Clear KPIs and performance targets agreed upfront
- Multi-channel marketing planning included
- Transparent monthly reporting
- No long-term lock-in contracts
- Response within one business day
Reserve Your Place
Book Your Place on Google Analytics 4 Training
In-person Dubai · Live online · Corporate group delivery. Contact us to check dates or request a custom group session.
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