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Case Study

Funeral Home Web Design Case Study

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Conversion Focused

Results

What Was Achieved

Web Design

Visibility Improved

Search presence and brand awareness grew measurably across target channels

Leads Increased

Qualified enquiry volume rose consistently across the engagement period

Campaign Efficiency

Cost-per-acquisition improved as campaigns were refined and optimised

Search Presence

Organic rankings improved across high-intent keyword clusters

The Challenge

The Client's Situation

Outdated Design Hurting Credibility

The existing website looked dated and did not reflect the quality of the client's services, undermining first impressions.

Poor Mobile Experience

The site was not optimised for mobile devices, causing high bounce rates from the majority of visitors.

Low Conversion Rate

Visitors were leaving without taking action due to unclear navigation and insufficient calls to action.

Our Approach

A Conversion-Focused Website Redesign

Eddie Marketing Solutions delivered a full website redesign with a mobile-first approach. The new site was built to reflect the client's brand identity, improve page speed, and guide visitors through a clear conversion path from landing to enquiry.

ServiceWeb Design

Deliverables

Work Delivered

The specific services and activities executed as part of this engagement.

UX & UI Design

Mobile-First Development

Page Speed Optimisation

CMS Integration

SEO Foundation

Launch Support

The Outcome

Results Delivered

The new website delivered a significantly improved user experience across all devices. Engagement metrics improved, bounce rates decreased, and the site began converting a higher proportion of visitors into qualified enquiries for the client's team.

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