Results
What Was Achieved
Paid Search · Real Estate
Visibility Improved
Search presence and brand awareness grew measurably across target channels
Leads Increased
Qualified enquiry volume rose consistently across the engagement period
Campaign Efficiency
Cost-per-acquisition improved as campaigns were refined and optimised
Search Presence
Organic rankings improved across high-intent keyword clusters
The Challenge
Real Estate Marketing Challenges
High Ad Spend with Poor Returns
Existing campaigns were generating clicks but not converting them into qualified leads at a sustainable cost-per-acquisition.
Broad Targeting Wasting Budget
Campaigns were targeting keywords too broadly, attracting irrelevant traffic and driving unnecessary spend.
No Conversion Tracking
Without proper tracking in place, it was impossible to accurately attribute leads back to campaigns and channels.
Our Approach
A Data-Driven PPC Restructure
Eddie Marketing Solutions conducted a full paid search account audit and implemented a targeted restructure. Campaigns were rebuilt around high-intent keyword clusters, negative keyword lists were developed, and conversion tracking was implemented to accurately measure cost per qualified lead.
Deliverables
Work Delivered
The specific services and activities executed as part of this engagement.
Account Audit
Campaign Restructure
Keyword Research
Negative Keyword Lists
Bid Optimisation
Conversion Tracking
Monthly Reporting
The Outcome
Results Delivered
The restructured campaigns delivered more qualified leads at a lower cost-per-acquisition. Budget wastage from irrelevant traffic was significantly reduced, and the client gained full visibility into which campaigns and keywords were generating their highest-quality enquiries.
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Explore Related Resources
Pillar Resource
Google Ads / PPC Pillar
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