Today, a variety of platforms can be accessed and purchased programmatically, including:
Purchase by channels, audience, platform, and even hours of the day
Do you think people are viewing more streaming television these days thanks to Roku, Hulu, Amazon, and other services?
The oldest type of programmatic advertising, Purchase programmatic advertisements on desktop PCs while users are at home and staring at the screen.
Programmatic Tablet
By device kind, software, operating systems, and even IP address, you can buy programmatic ads on multiple tablets.
Programmatic Mobile
On mobile phones, you can buy programmatic ads based on device kind, software, operating systems, and even IP address.
Advertisers may use machine learning and artificial intelligence to target the right individuals at the right time across several mediums for campaigns utilizing programmatic targeting. Sales, ROAS, leads, and conversions may all be used to segment and optimize audiences.
Algorithms used by AI-enabled computers make ad buying, placement, and optimization quick and easy.
Using a Service Provider Protocol (SSP)
A supply-side platform (SSP) or sell-side platform allows web publishers and digital out-of-home (DOOH) media owners to manage their ad space inventory, fill it with ads, and get money.
Limitless targeting/re-targeting formulae ensure that each campaign or project reaches the correct audience. Targeting can be done based on household income, geographic location, job classifications, and a variety of other factors.
Client-focused, with an optimal media mix to outperform KPIs
Keeping all media costs available to the client transparent.
Through collaborations with respected publishers and exchanges, as well as brand safety monitoring services provided by third parties.
To beat industry best practices, including Group policy, ensure that all campaigns are trafficked on behalf of our client partners.
Demographic targeting allows you to target certain persons based on their demographics. Age, gender, income, and a variety of other factors can be used as criteria. You can narrow your audience by using demographic targeting.
Behavioral targeting is a method of determining which advertisements to show based on information acquired about a user’s web browsing history, such as sites visited and searches conducted.
Keywords that are closely linked to the theme of your campaign or ad group are used in contextually targeted advertising.
Access inventory on every major mobile exchange and marketplace to reach your consumers on the go.
Using latitude and longitude, target users in specific geographic areas around the world.
Targeting in when a website visitor’s geolocation is established by their device’s IP address.
Using Google AdWords, Bing Ads, other search engines, and content delivery systems boost performance with keyword development, bid management, landing page selections, analytics, and creative copywriting.
Customers can use programmatic mobile targeting to target specific elements such as device information, geo signals, ad sizes, and app information.
Target Premium Sites and Specific Audiences.
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