Social Media & Meta Ads: UAE Fashion E-Commerce Brand

A 90-day social media growth and performance marketing engagement for a UAE-based women's fashion e-commerce brand. **The Brief** The brand had 8,000 Instagram followers, sub-0.5% engagement, and a Meta Ads ROAS of 0.8x. They needed brand presence, audience growth, and a profitable paid social channel. **Our Approach** *Content Strategy* 3-post-per-week schedule: product-focused, lifestyle/aspiration, and educational/styling content. 36 product shoots briefed to a UAE-based photographer, producing 180 assets. *Influencer Partnerships* 22 UAE micro-influencers (10K–80K followers) in modest fashion and lifestyle. 18 Story takeovers, 4 Feed posts, 2 Reel collaborations. *Meta Ads* Rebuilt Meta Pixel and audience infrastructure. 3 campaigns (Prospecting, 7-day Retargeting, 30-day Retargeting), 12 ad sets, 45 creative variants. Weekly creative refresh cadence. *WhatsApp Integration* WhatsApp Business integrated into the paid ad flow — accounting for 34% of all conversions. **Results** - Followers: 8,000 → 85,000 - Sessions from social: 120/week → 3,200/week - Meta Ads ROAS: 0.8x → 3.8x - Revenue (90 days): AED 89,000 → AED 340,000 - Organic engagement rate: 0.5% → 4.2%