SEO Campaign: Dubai Real Estate Market Expansion

A comprehensive 12-month SEO engagement for a Dubai-based property developer seeking to reduce dependence on broker referral networks and build a sustainable organic lead channel. The project covered three phases: **Phase 1 — Technical Foundation (Months 1–2)** Full technical audit and remediation: Core Web Vitals optimisation, hreflang implementation for Arabic/English, duplicate meta resolution across 200+ property listing pages, and internal linking architecture rebuild. **Phase 2 — Content Authority (Months 3–8)** Development and publication of 36 content pieces across neighbourhood guides, buyer guides, and off-plan market reports. Each piece targeted specific search intent signals identified in keyword research. **Phase 3 — Link Acquisition (Months 4–12)** 34 editorial backlinks secured from UAE business publications, property portals, and lifestyle media through data-driven PR and outreach. **Results** - 68% increase in organic sessions - 45% increase in organic-attributed lead enquiries - 22 primary keywords moved to page 1 - Client reduced broker referral network spend by 30% in Q4