SEO stands for Search Engine Optimization, and it is the near-science of getting websites to the top of search engine rankings, in case you didn’t know.
Despite the fact that there are many other search engines, Google, Yahoo!, and MSN are the most used nowadays. They are, in fact, almost the only search engines that matter; currently, these search engines refer the vast majority of website traffic. So, if you want your website to sell, you need to get it to the top of the search engines – on page one. According to studies, most Internet users only click on the top two search engine results.
Although different search engines use different algorithms to generate results, it has been discovered that by keeping the SEO basics in mind and executing techniques connected to them, you may enhance your ranking on search engine results across the three major search engines.
KEYWORD DENSITY
The relevance of a website to the keyword being searched for is prioritized in search results. It is no longer feasible to see pornographic site results when searching for “best hotels.”
The percentage of a keyword in the whole content of a web page – from the page’s meta information (title, description, and keywords) to the actual website copy visible to users – is used by search engines to determine a website’s relevance. Increase your keyword density by writing suitably, but keep it between 3% and 7% or you risk being flagged as spam.
WEBSITE COPY
Websites are designed for people, not search engines and their spiders. Visitors will almost immediately click the BACK button if your website text is poor.
Unfortunately, given the length of a visitor’s stay is important, this is bad news. When users hit the “back” button on your website within five seconds of arriving, your rankings suffer.
LINK BUILDING
The goal of link building is to get other websites to connect to yours. Put your keywords in the anchor text information you’re sending to the other website to get the most out of link building.
The text on other websites that links to and points to your website is known as anchor text. Put your keywords (like “coffee beans”) in the anchor text discovered on the other website if you sell coffee beans and have a link to a coffee maker vendor.
FRAMES AND FLASH
When it comes to website design, SEO experts would always advise against using frames and flash. Why? Because the text contained within them is inaccessible to search engine crawlers.
VISITOR TRAFFIC
To increase your ranking in the search engine results is to make active efforts to drive visitors to your site. You can do this by running a Google AdWords campaign or an email campaign. You can also do forums posting, launch an online press release campaign, or write blogs. Make sure though that you put in active http:// links to your website.
