How Do I Advertise My Local Business on Google?

Google Local Services advertisements are the greatest approach to advertise your local business on Google. On Google, advertising for Google Local Services display above organic and paid search results.

What is Google Local Services Ads?

Google Local Services advertisements allow you to connect with people who are looking for the services you provide on Google. The ads you post will only be seen to individuals in your region.

You also only have to pay for the ad if a potential consumer contacts you directly as a result of it. If someone wants to discover a local professional service provider in their area immediately quickly, Google Local Services advertising are likely to lead them to that individual.

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How Much Does Google Local Services Cost?

If you’re thinking about using Google Local Services to run ads, you’re certainly curious about the fees and payments. A Google Local Services ad typically costs $6 to $30 per lead. The cost of the advertisement is determined by a number of criteria, including the position and sector. Only when someone approaches you directly through the ad will you be paid. You can also dispute a charge with Google in exchange for a credit if you are contacted by someone who is regarded to be a poor match, fraudulent, or spam.

How Bidding Works for Local Services Ads

Let’s look at how bidding works for Local Services advertising next. You’ll need to figure out how much you’re willing to pay for a lead, which is referred to as your bid. According to Google, the value of a lead is determined by similar local businesses bidding on the same lead. You only pay for the advertisement if you receive a lead. Bidding on leads can help your ad rank higher in the search results, resulting in more customers for your company. You may set your bid yourself or let Google do it for you to obtain the most leads for your money.

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How to Pay for Google Local Services Ads

When you sign up for Google Local Services advertisements, you’ll be asked to create a billing account to pay for them. Local Services’ billing and payment services are powered by Google Ads. If you already have a Google Ads account, Local Services will automatically use your Google Ads payment settings. If you don’t have a credit card, you’ll need to submit information about your bank account. Customers will click on your advertising, and you will be charged automatically.

How Do I Access Google Local Services?

You’re undoubtedly wondering how to access Google Local Services if you’re ready to get started. You may get started right now by going to Google’s Local Services advertisements page.

Your Google Local Services Account

You can provide other employees in your company access to your Local Services advertisements account. Anyone you give access to your account must also have a Google account.

For potential clients, your business bio allows you to emphasize the most crucial aspects of your company. Your bio appears on your page, and you can highlight your business in up to five different ways. Highlights can be divided into two categories. Standard highlights are those that you select as being relevant to your company. Highlights that are controlled by Google, on the other hand, are controlled by Google. BBB accreditation is an example of a Google-controlled highlight. Before adding these highlights to your profile, Google checks them.

Other users’ access can always be granted, edited, or removed. You can contact Google’s Local Services ads support if you have any problems with any of these procedures.

If you want to receive reports regarding the data from your Local Services advertisements, you can utilize the Local Services app or your lead mailbox on a desktop computer. The information can assist you understand how many leads your ad is generating and track the performance of your ad by determining whether your leads are turning into bookings. It’s critical to double-check your data so you can determine the ROI of your ads and whether or not they’re effective. We can assist you with tracking and comprehending your data.

Local Services Ads Photo Guidelines

Your photos in your Local Services ads must meet Google’s guidelines: 

  • File type: JPEG, PNG, TIFF, BMP, ICO, or WEBP
  • Resolution: 640×640 or greater
  • Maximum Size: 10 MB
  • You must own the copyright for all images.
  • The image content must be related to your business. 
  • The cover photo needs at 16:9 aspect ratio and 1440×810 minimum size.

Google Ads and Local Services Ads Terms and Conditions

It’s critical to read the Google Ads and Local Services Ads Terms and Conditions before launching your campaign on Google Local Services.

Getting Started with Local Services Ads

When you’re getting started with Google Local Services advertisements, the first step is to make sure your company qualifies. Your eligibility will be determined by the services you provide and the location of your business.

To get started with Google Local Services advertisements, you’ll need to create a business profile. Your profile will assist you in reaching out to new clients. To connect with the greatest possible leads for your organization, it’s critical to present a detailed, honest, and complete description of your services and work area.

The next step is to create and adjust your budget. You can set a budget for how many leads you want to receive every week using Google Local Services. You can change your budget if you are receiving too few or too many leads.

It’s time to start running your advertising and making appointments with the new clients you’ve found through Google Local Services now that your profile has been built and confirmed!

It’s critical to understand the screening and qualification procedure if you want to advertise on Google Local Services. The search engine will verify that you are a licensed and insured professional before allowing your adverts to run on Google Local Services. Before you can run your advertisements, you’ll have to go through a Google Local Services background check. This will get your company the Google Guarantee badge, indicating that potential customers are more likely to trust you.

You may become a Google Screened or Google Guaranteed supplier if you wish to go above and beyond to earn the trust of your potential clients. If you do so, you will receive a badge for your business on your profile, which will increase your credibility and encourage clients to book your services.

What About Ad Rankings?

There is a restriction to how many advertising will appear on Google Local Services ads, just as there is a limit to how many ads will appear on the search engine results page. On desktop, up to three Local Services ads will appear, two on mobile, and one on Google Assistant. Your Google Local Services ad should have a high position so that it is viewed by as many people as possible. Google looks at how close you are to potential customers, how many reviews and ratings your business has, how responsive you are to customers, your business hours, and whether or not you have received any customer complaints to determine your ad ranking.

Google Local Services Ads vs. googleleadservices

It’s critical that your advertising appear on Google Local Services rather than google  ad services. The latter is a shady advertising provider that is infamous for serving up dangerous ads and diverting consumers to unknown websites.

Google Local Services Reviews

It’s critical to accumulate some favorable reviews from your clientele if you want to book additional clients using Google Local Services ads. Your star rating and amount of reviews, according to Google, have an impact on how your business is ranked on the site. Businesses with more ratings and reviews are more likely to book employment. That is why it is critical to invite your customers to leave a Google evaluation of your company.

Google Local Services How-Tos

Let’s go over some of the stages for some of the Google Local Services processes you would need to know.

First, sign in to your Local Services lead inbox. Click the menu at the top. Then, click Profile & Budget. Click Weekly Budget to expand the budget settings. Edit the budget as you need. Then, click save. 

How to Challenge Charges
Click the menu at the upper right of the lead page to dispute charges. Select “Dispute.” Choose the grounds for the charge’s invalidity. You can contact Google to challenge the charge if the explanation isn’t stated.

To begin, go to your Local Services Ads lead inbox and sign in. To access the menu, go to the top of the page and select “Menu.” After that, select billing. Select Manage settings from the drop-down menu under “Settings.” Click the pencil icon next to “Name and address” under “Payments Profile.” After you’ve made any necessary changes to your name and billing address, click Save.

To begin, tap the menu in the upper left corner. From the menu, choose My Profile. Select the information you wish to change, then fill in the blanks. Save your work.

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