SEO Glossary for 2021

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The SEO Glossary and Terms have been updated.

The updated SEO vocabulary for the year 2021 may be found here. The SEO Glossary is valuable for anyone looking for SEO suggestions for beginners to specialists, as well as identifying current SEO trends and techniques. These SEO glossary phrases should aid your understanding of SEO.

SEO Glossary for 2021

Now that we’ve entered a new decade, it seems appropriate to revisit some previous SEO terminology and study some fresh ones in our SEO dictionary. Many of these terms may be unfamiliar to readers reading this article, while others may be. Some obsolete and archaic terminology have been deleted from the SEO lexicon, while newer terms have been added.

Table of Contents for the SEO Glossary and Terms:

A

Above the Fold

The content that shows on the screen above the point at which the user must scroll to find it. This was a result of an overabundance of adverts on Google’s part.

Absolute URL (Absolute link, Absolute path)

A link that contains all of the necessary information to locate a website, page, or document. A relative URL, on the other hand, is a shortcut link. There is utility in both absolute and relative links.

Accelerated Mobile Pages (AMP)

Google’s AMP (Accelerated Mobile Pages) technology allows mobile material to load almost instantly. When mobile consumers visit a website, this results in a better user experience.

Algorithm

A complicated procedure used by Google’s computers to conduct tasks such as data retrieval and search results delivery via rated websites. Google’s algorithms are highly secure and aren’t available to the general public.

Algorithm update (Google algorithm update)
Google’s algorithm has been altered. For the most part, these are minor and unnoticeable to the ordinary user. Google releases large-scale upgrades on a much less regular basis.
 
The following are some of the key improvements made in the last several years:
 
Panda, Penguin, Pirate, Hummingbird, Pigeon, Mobile Friendly, RankBrain, Possum, and Fred are some of the most popular search terms.
Algorithmic penalty

Google’s AMP (Accelerated Mobile Pages) technology allows mobile material to load almost instantly. When mobile consumers visit a website, this results in a better user experience.

Alt tag (Alt attribute)

When you add an alt tag to a picture, you’re creating a searchable phrase or words. This improves your search ranking by allowing users to see your results while searching for images. You may aid Google image search optimization by include keywords in your alt tag.

Analytics

The collecting of data for the purpose of providing trends, facts, and confirming findings is known as analytics. This is widely used to track website performance via Google Analytics.

Anchor text

The element of the hyperlink that you click on is called anchor text. When creating keywords for SEO, it’s best to avoid utilizing spammy or overused terms. The most beneficial method is to use natural language.

Artificial Intelligence (AI)

Artificial intelligence (AI) is a technique for teaching computers to learn and think. Instead of just following algorithms, computers learn to modify data on their own and accomplish more complex tasks.

Authority site

This is a reputable website with up-to-date information and material. Authority websites include those from government agencies, educational institutions, and significant enterprises. The most effective links come from these sites.

B

B2B

B2B is an acronym for business-to-business. B2B SEO is a more complicated and time-consuming approach. Because the services are more comprehensive, they are more expensive. Professionals and potentially executives make up the majority of the audience.

B2C

B2C stands for business-to-consumer connections. These are usually simpler and speedier. The services provided and the products supplied here are often less priced and are bought by users.

Backlink (Inbound link, Incoming link, External link)

When another website links to yours from theirs, this is known as a backlink. Backlinks have a big impact on your website’s success. They play a significant role in the ranking of your website. A excellent link has a lot of link authority as well as a lot of link relevancy.

Baidu Search Engine

Baidu is China’s most popular search engine. It holds a market share of little over 76 percent in China. Baidu provides services that are extremely comparable to those provided by Google.

Bait and switch (Code swapping)

This is an SEO term that refers to the employment of unethical, or black hat, methods to improve SERP rankings. Content is written to boost a website’s rankings, then erased and replaced with something that would not normally rank well.

Banner blindness

A prevalent practice in which a user ignores anything on a website that he or she thinks to be an advertisement, either intentionally or unconsciously. It’s a well-known phenomena that has altered the way marketing companies advertise in recent decades.

Bing

Bing is a Microsoft-owned search engine with a 6.2 percent market share in the United States. Bing users are more likely to be over 35, less tech skilled, have children, and earn more than $100,000.

Black Box

A difficult and unknown computer application with no explanation. The data inputted and outputted are both visible. The real method, on the other hand, is veiled. Google’s algorithm is a good example of a black box.

Black hat SEO

a hat in black SEO practices are unethical and in violation of search engine guidelines. They try to tamper with search engines while ignoring the user’s experience. Keyword stuffing, deceptive redirection, low-quality material, and cloaking are just a few examples.

Blog commenting

Finding a blog article that was related to your field and then leaving a comment with a link used to be a frequent approach to link build. This is no longer as beneficial to SEO as it once was. It was abused and overused. As a result of the abuse, comment sections are no longer considered significant links for ranking purposes. A comment or a link to a site can help with traffic, even if it does not improve a page’s ranking.

Bounce rate

A measure that represents the number of visitors who arrived at a website and instantly left without engaging in any activities or visiting any other pages. It’s nearly hard to get a bounce rate of 0%. It’s concerning to have a high bounce rate. There could be a variety of causes for this, including bad content, slow-loading sites, an abundance of advertisements, irrelevant data for the completed keyword search, unresponsiveness, and so on.

Branded keywords (Brand keyword, Brand term)

These are the keywords that contain your company’s or brand’s name. There is a growing consensus that they are not worth investing advertising dollars on because strong SEO will yield organically higher rankings.

Brand mention link building
This is a link-building procedure that entails tracking down references of your organization, brand, name, product, or service on other websites. You would next contact these other sites, at least the ones with sufficient authority, and seek a backlink from them. This is a fairly successful method because there’s a good chance the other site will provide you with a backlink.
 
Google Alerts may monitor mentions of your company, service, or product on the internet.
Breadcrumb Trail (Breadcrumb navigation)
Breadcrumb Trails keep track of where you are in the hierarchy of a website. They’re a useful tool for keeping track of where you’ve come from and where you want to go. These trails are frequently found near the top of a page, listing horizontally the path that has led a user to the page where he or she is now.
 
Home page > Services > About Us > Contact us
Broad match keyword

For matched keywords, there’s a Google Ads option. When you choose a broad match for your term, you’ll get results for comparable keywords or variations. They could contain a plural form of your keyword, misspellings, synonyms, or a related term, for example.

Broken link (Dead link)

This is a non-functional link. There could be several reasons why it isn’t working. It’s possible that the URL is incorrect, or that the site has moved or been renamed. This will have a negative impact on your SEO because crawlers will be unable to effectively index your site.

C

Cache

A temporary storage location for web data, such as photographs, in order to speed up subsequent visits to the same site.

Cached Page

A screenshot of a webpage taken the most recent time a crawler scanned it.

Canonical URL

In the event that numerous URLs exist for the same page, a mechanism to tell search engines exactly which one a search result should lead to. A search engine will not know which URL to direct people to if you have multiple URLs.

ccTLD

Top-level domain with a country code. This is a domain that has been set aside for a single country. A British URL would be www.countrycode.uk.

Call to action (CTA)
In the world of SEO, this term refers to a trigger on a website. Its goal is to prompt a quick response from the user, and it is frequently a button. Users are more tempted to carry out the intended behavior when instructions like Buy Now, Click Here, Call Now, and so on are used.
 
A Call to Action button on a website is frequently useful since it directs people to the next step and reduces bounce rate.
Cascading Style Sheets (CSS)

CSS is a programming language that allows a designer to give their website a unique look. CSS is used to control the size, color, and other visual characteristics of a website. It also works within HTML to make authoring easier.

Churn and burn SEO (Rank n’ bank)

This is a shady, but legal, method of spamming a website with all kinds of links, regardless of their relevance. In a short period of time, this will result in a very high rating. Google will penalize the website shortly after that. The site would subsequently be deleted by the owner, but revenue would have been generated.

Click through rate (CTR)

A method that calculates the number of people who have visited your website or clicked on your ad after seeing it on a search engine results page (SERP). The CTR is calculated by dividing the number of clicks on your site/ad by the number of impressions.

Clickbait

This is a link designed to entice you to click on it. Users are more likely to click on your link if you utilize buzz words like “can’t miss,” “won’t believe what you see,” or “number five will astonish you.” This type of writing is lowbrow, and it’s unlikely to appeal to the users you’re aiming to attract. It will almost certainly raise your CTR, but it is rarely worthwhile.

Co-Citation

The number of times a third-party site mentions two websites at the same time. These two sites don’t have to link to each other or reference each other. This is a mechanism that search engines employ to determine content and subject matter similarity.

Competition analysis
Taking a look at how your competitors rank for the same keywords that you do. This will assist you in determining which approaches are most productive and where you should focus your efforts.
 
Benefits include:
  • Searching for new keywords
  • locating new sources of backlinks
  • generating new content ideas
  • Obtaining suggestions for improving your search results
Content

This is a term that refers to all of the information or data on a website. Text, images, video, and other forms of media, for example, can be used. It’s utilized to give the user access to all of the site’s information.

Content Management System (CMS)
A website management application that allows a user to manage the data on their site. It allows you to manipulate data as well as create new data and manage everything. They are, on the whole, easy to use. One of the most well-known CMS examples is WordPress.
 
To put it another way, it enables you to create a basic website. You do not, however, have control over the code. They’re ideal for people who don’t need to work with programming.
Content Marketing

The creation and sharing of good and valuable material online is at the heart of content marketing. This could be in the form of text, video, or audio. The advantage is that it generates interest and makes you a more reliable source. It will help to improve brand awareness and visibility.

Content spinning (Article spinning)

Content Spinning is an SEO tactic that involves rewriting an article with similar phrases and phrasing. The adjustments are intended to prevent Google from identifying it as a duplicate. The articles are published on the internet with backlinks.

Content syndication (Article syndication, Syndicated content)

Republishing material on a separate website so that it can be seen by more people is known as content syndication. This will also increase traffic and link popularity. It does, however, constitute as a duplicate article.

Conversion

When a user on a website takes a desired action, this is referred to as a conversion. This can include things like registering, downloading an article, or clicking on a link, among other things.

Conversion rate

The Conversion Rate is a formula that compares the number of people who completed a conversion to the number of persons that visited your site. For example, if 30 individuals signed up for your newsletter out of every 100 visitors to your website, your conversion rate would be 30%.

Conversion rate optimization (CRO)

Conversion Rate Optimization involves taking steps to enhance the number of visitors who become customers. CRO is similar to SEO. The goal of SEO is to get people to visit a website. The goal of conversion rate optimization is to get users to convert.

Copied content

Content that has been copied and pasted from another website. There are several grammatical or lexical adjustments that are made to avoid being labeled as a duplication. To trick the crawlers, the articles are sometimes duplicated and pasted in alternate orders. This can be problematic because the efforts to deceive Google may raise a red alert.

Cornerstone content

Cost per acquisition (CPA, Cost per action, Pay per acquisition, Pay per action)

Cost per acquisition (CPA, Cost per action, Pay per acquisition, Pay per action)

When a user does a given activity, this is the price they pay. Making a purchase, registering, downloading an article, visiting a website, and so on are all examples of acquisitions. Once the visitor has completed this step, a predetermined fee is paid.

Cost per thousand impressions (CPM, Cost per mille)

A pricing structure in which you pay for every thousand times your ad is displayed on Google.

Crawl (Crawling)
This is the method used by Google and other search engines to examine data on a website. They examine all of the connections to ensure that they are relevant by ensuring that they are of high quality.
 
The crawlers of search engines go through the entire content/code of a website and assess it. To put it another way, the crawler does this by following all internal and external links.
Crawlability

This refers to a crawler’s ability to traverse a website and analyze the information it finds. Orphan pages, broken links, and faulty redirects are all things that slow down a crawl. A sitemap, enhanced site performance, and correctly sized videos and photographs are all things that would help crawlability.

Crawler (Bot, Spider, Web crawler, Googlebot)

The data-analysis algorithm that runs through webpages. When returning SERPs, Google uses this way of researching webpages to assess content and worth.

Crawl budget

The amount of URLs the Googlebot can and wants to crawl is a function of crawl demand and crawl rate. Poor URLs are inconvenient for bots since they waste time crawling low-value pages.

Crawl depth

This is the number of times a website has been indexed. Or, how many clicks does it take to get from the homepage to a specific page? The more distant it is from the top of the SERPs, the less likely it is to rank highly. Internal links are not a concern for sites with solid internal links.

Crawl demand

Crawl rate and indexing demand are both factors. The Googlebots may or may not be active, depending on the level of demand for indexing. It also assigns weight to specific URLs based on their distance from the homepage. Those who are farther away are regarded as less significant.

Crawl Error

When a bot is unable to crawl a page because it returns an error. These can be applied to the entire site or to a specific URL.

Crawl rate (Crawl rate limit)

The rate at which bots crawl a website without slowing it down or giving consumers a poor experience. If desired, these restrictions can be raised or lowered.

Cross-linking

Adding links to different domains from the same company.

Curated content

Data is gathered from a variety of sources in order to provide users with a centralized location where they can readily discover it. People will curate content in order to either become experts or provide users with a comprehensive knowledge base.

Customer Journey

The relationship that exists between a customer and the company or brand that generated the goods. It is the more holistic process that a consumer goes through, rather than just the purchasing process. It includes all of a customer’s interactions with the company.

D

Data

Analytical data that SEOs utilize to gain a better understanding of their visitors. These could be demographic or other types of data. Data such as search results or keyword information is significant and relevant.

Dead-end page

A webpage with no hyperlinks. The user has no choice but to leave the website. Adding links is a quick and easy way to improve your website.

De-indexing

A webpage is removed from a search engine’s index. As a result, the page would be unable to appear on search engine results pages (SERPs). This is a typical term for non-ranking pages that are still vital to a website. For instance, a page that confirms your payment after you’ve made a transaction.

Deep linking

The act of using a link to get to a page that is not on the homepage of a website. For example, instead of providing a link to the homepage URL, send a link to a pair of shoes from zappos.com.

Direct traffic

These are people who arrive at a website by putting the URL into a browser (or bookmarking it), rather than utilizing a search engine.

Disavow links

Links from sites that don’t have anything to do with what you’re looking for. Alternatively, links from untrustworthy sources. These links may have a negative impact on a website and may lead to a penalty. When calculating site ranking, Google allows you to disavow a link from an external site.

Dofollow link
A link’s description that states that Googlebots should follow the link. All links have this status by default.
 
The Google bots would not be able to follow nofollow links. (It’s used when the link is dubious.)
Domain name

A URL is made up of the name of a website or the characters typed in.

Domain Authority (DA)

This is akin to a website’s quality scorecard. It’s a metric for determining how relevant info is to the topic at hand. One of the factors that determines how well a website performs in SERPs is its domain authority.

Doorway page (Gateway page, Entry page, Jump page, Bridge page, Portal page)

Pages or entire websites that are of poor or no quality. Their primary objective is to achieve high rankings for specific keywords in order to make cash through advertisements. Google is aware of them and has been striving to combat them.

DuckDuckGo

A search engine that places a premium on privacy. Users are not profiled, and the search engine returns the same results to everyone.

Duplicate content

When a large amount of content is spread across numerous pages. Bots have a hard time figuring out which domain the relevancy belongs to. This can happen when two separate pages (desktop/mobile) are built for the same subject.

Dwell time

When a large amount of content is spread across numerous pages. Bots have a hard time figuring out which domain the relevancy belongs to. This can happen when two separate pages (desktop/mobile) are built for the same subject.

Dynamic URL (Dynamic link)

When a search is performed, a website address that gives different material each time is used. Each time you conduct a search, the URL will be different.

E

E-commerce

The act of purchasing goods on the internet. Websites that support e-commerce must be built and maintained.

Editorial link (Natural links, Organic links)

These are hyperlinks that appear naturally in the text of a website or article. They are the gold standard of links because they are not purchased or solicited. The article’s author has cited you as a source, implying your trustworthiness.

Ego-Bait

Using an external link on a website to go to a different website. It might be a person or an organization, and the goal is for them to appreciate it and offer you with a backlink.

Engagement Metrics
Tools for determining how a user interacts with a website. The following are examples of engagement metrics:
  • CTR
  • Rate of conversion
  • Rate of re-entry
  • Dwelling period
  • The number of unique visits
  • How frequently do users come to the site?
Exact match anchor text

Anchor text that is a match for a webpage’s exact topic description.

Exact match keyword

A word or a set of words that are a perfect match for a Google ad’s keyword selection. If the identical phrases are searched, an ad may appear in the SERP.

Expert document

A webpage with links to a variety of credible and relevant websites. A website’s relevancy will be enhanced by an expert document.

Expertise-Authority-Trust (E-A-T)
Google uses this paradigm to judge the accuracy, quality, and utility of webpage content.
 
Factors that improve an E-A-T score include:

F

Featured snippet (Rich answer, Direct answer)
A featured snippet is a question-and-answer answer that shows above the search results.
 
Featured snippets appear at the top of a SERP and provide more information. Featured snippets are quite effective at increasing CTR. They are, however, difficult to obtain.
Findability

The difficulty or ease with which a user can locate material on a website. This can be a search that is conducted internally or outside.

Freshness (Freshness factor)

New and fresh websites are vital for Google SERP rankings. New and recently updated material is more relevant to bots. To remain relevant, not everything has to be brand new. Politics, news, and fashion, on the other hand, cannot be dated.

G

Geotargeting
Marketing targeting specific demographics depending on their physical location. Frequently used to target different types of adverts to different audiences.
 
Google is a search engine (Google Search, Google Web search)
 
The world’s largest search engine. They control over 90% of the search engine market. Here are some of the most useful Google tools and services for SEO:
 
  • Google cloud
  • Gmail
  • Cloud services
  • Mobile operating service
  • YouTube
  • Many more
 
Google+

Google used to run a social networking site. After a dismal performance, it was shut down in 2019.

Google Ads

Google’s service for serving advertising through their search engine. Users can bid for their link to appear in the SERP by offering a set sum per term.

Google Alerts

Google has a feature that will send you an email once a keyword you specify has been indexed. This is widely used to keep track of competitors or to control one’s reputation.

Google Analytics

Google’s tool that allows users to track data from your website. It displays demographic information as well as the geographic locations of visitors to your site. You can also view how long a user stays on your site, the bounce rate, and the source of your traffic. Dashboards are also used by Google Analytics to make data more clear.

Google Autocomplete

A Google query tool that suggests words or phrases to complete when typing based on context and commonly searched word combinations.

Google bowling

An unethical SEO practice that involves seeking to get backlinks from competitors on irrelevant and spam-filled websites. The competitors’ website might theoretically be penalized, lowering their SERP ranking.

Google Fred (Google’s Fred update)

In March of 2017, Google released a big and unannounced modification to their algorithms. The move was made in order to favor websites that prioritized user experience over ad revenue.

Google Hummingbird (Google’s Hummingbird update)

Another important adjustment to Google’s algorithms (released in August 2013) that enhanced search results. Rather than focusing on what the searcher typed in, it focused on what the searcher hoped to learn.

Google Keyword Planner

A Google Ads feature with two functions that is available for free. It can be used to generate keyword suggestions based on words or combinations of words, as well as a URL. You may also use data from the planner to forecast clicks and impressions for the next month.

Google Maps

Google Maps is a free web mapping service that includes traditional maps, satellite maps, street view, and trip planning. Having your local business listed is beneficial to SEO because it improves your chances of getting a rich snippet displayed.

Google Mobile-Friendly Test

This is a test to see how effectively a website responds to mobile devices. A positive user experience is extremely important to Google. People now use mobile devices more than desktops or laptops than ever before. You may also test your website’s mobile friendliness online.

Google’s Mobile Friendly update (Google’s Mobile update, Mobilegeddon)

Google’s algorithms have been updated. It was released in April of 2015, and it lowers the rankings of websites that aren’t mobile-friendly.

Google My Business

Google My Business is a platform that allows business owners to have part of their information displayed when a user searches for something on Google. The company can add and edit entries, resulting in the company being found on Google Maps. Furthermore, the data may be displayed on the right side of the SERP. This graphic may include the following information: business name, phone number, hours of operation, reviews, maps, hours of service, and website.

Google PageSpeed Insights

A Google-developed system that examines your data to calculate how quickly a page will load. It also makes recommendations for how to make a webpage load faster.

Google Panda (Google’s Panda update)

Google released an algorithm in February 2011. The focus of this update was on website quality. It lowered the rankings of sites with plagiarized content. Pages with duplicate content were given a lower ranking.

Google penalty

This is frequently the outcome of black hat SEO efforts. Google has discovered malicious activity aimed at tampering with the company’s algorithms. It can also happen if Google’s policies aren’t followed.

Google Penguin (Google’s Penguin update)

Released in April of 2012. The focus of this release was on high-quality links. The emphasis was on lowering the ranks of websites that employ spammy or manipulative links.

Google Pigeon (Google’s Pigeon update)

Google’s algorithm was updated in July 2014. The goal of this upgrade was to improve local search ranks. One of the factors utilized to determine ranking was location.

Google Pirate (Google’s Pirate update)

The book was published in August of 2012. Websites that used or included illegal materials had their rankings decreased as a result of this upgrade. It also lowered the ranks of websites that displayed copywritten materials incorrectly.

Google Possum (Google’s Possum update)

Google’s algorithms were changed in September 2016 to diversity local search results. The unforeseen consequence was that search results for firms with the same address were limited.

Google RankBrain (Google’s RankBrain update)

The Google algorithm was released on October of 2015. This was a significant update that sought to give search results based on a user’s search intent. This was a machine learning or artificial intelligence update based on Google’s prior Hummingbird.

Google Sandbox

This is an unconfirmed belief in which Google prevents new websites from ranking. The SEO efforts employed seemingly had little to no effect until after a temporary waiting period had expired. 

Google Search Console (previously Google Webmaster Tools)

In May 2015, it was renamed Google Webmaster Tools from its former title. It is a Google web tool that allows users to verify the status of their indexing as well as optimize website visibility.

Google Trends

Google’s web tool that analyzes the popularity of certain terms based on their geographic region and language. Users can utilize the graphical representations of results to experiment with different techniques based on the popularity of specific keywords within the timeframe and location in which they want to employ them. It’s also common to look into keyword usage at different seasons of the year.

Google Webmaster Guidelines

Google has provided clear definitions that must be met in order for a website to be located, crawled, and indexed. Google has three areas of guidelines: design and content, technical, and quality.

Google’s related searches

Suggestions below the fold, at the bottom of the search results, that offer suggestions for relevant searches to the one being performed.

Grey hat SEO

SEO techniques that aren’t technically against Google’s rules. Their ethics, on the other hand, are debatable. These practices, which are used to increase SERP rankings, are legally lawful, but they are frowned upon. In the future, these techniques may be considered black hat SEO. Grey hat SEO includes practices such as purchasing and selling links or likes.

Guest posting (Guest blogging)

This is a link-building tool. You would compose a blog post or an article for someone else’s website. You would receive a hyperlink to your website in exchange. This would increase your authority as long as the basic subjects or topics were relevant between the two sites.

Guestographic

This is when you put your infographic on someone else’s website. People would contact others who had a website with a similar theme and provide the infographic in exchange for a backlink.

H

Heading

In the same way that chapters or indexes in a book are utilized, heading tags are used in the same way. H1 tags are similar to book titles, H2 tags are chapter titles, H3 tags are topics explored inside a chapter, and so on. The heading tags range from H1 through H6. Heading tags provide a slight SEO boost when used with keywords.

Hidden Text
When a visitor visits a website, there is text that is not accessible to them. It is used to manipulate search rankings by loading webpages with an excessive number of terms. This strategy is against Google’s webmaster rules.
 
The following are some examples of hidden text:
  • Using a font that is too small to read
  • Using tools to show text outside of the visible area of a page
  • Using text with the same color as the background
Hilltop Algorithm

An algorithm for locating articles that appear to be expert papers on a given topic. Those articles would include non-affiliated links to other websites and be focused on a specific topic.

Hit

A hit is not the same as a website visit. It’s the total quantity of files downloaded from your website. Photos, buttons, images, and other items are examples of this. A website’s average number of hits is around fifteen.

Homepage

When a user searches for a domain, the main webpage of the website appears. It is the homepage of a website and the page from which all subsequent pages can be accessed.

Hreflang attribute
This is a method for allowing viewers to view a webpage in their preferred language. A website will present itself in the appropriate language based on the language selected during the search.
 
This is especially useful when you have pages that appear to be duplicates. For example, with the exception of a few spelling and monetary variances, the material for Australian and US consumers would be fairly similar. Google will be able to distinguish them as unique pages thanks to the property.
HTML sitemap

The hypertext markup language (HTML) is the standard language for building websites. Before being converted into the code you see on your computer, the source code is a logical and understandable structure.

Hyperlink (Link)

Clickable text on a webpage that leads to either another page on the same website or a page on a separate website. Its purpose is to provide further information or clarification on a certain topic.

Hypertext Transfer Protocol (HTTP)

The data-transfer protocol used on the World Wide Web. It describes how data and information are created and transmitted.

I

Image filename

A name given to an image that is distinctive. It aids in both identifying the image and making it crawler-specific. It is divided into two sections. The user specifies the file name first, followed by the file type.

Image title

If an image cannot be displayed on a website, this might be used as a substitute. Instead, the user will be given the title. This has no bearing on your rating.

Image SEO

The practice of carefully and effectively utilising photographs in order to achieve the best SEO results. Image sitemaps, alt tags, suitable file names that describe what the image is, and a proper file size are all things that can be done to ensure that the user experience is not harmed.

Image sitemap

A sitemap is similar to an HTML sitemap. This is a file that contains all of the photos that you want the Google bots to crawl and index on your website.

Impression

This is a total of how many times an advertisement has been shown. This could be an ad on a SERP or displayed on a visitor’s screen.

Index

When Google bots crawl a page, they collect all of the information and save it in a big file. The index may be found here. It is required to have a website indexed in order for it to appear in search engine results pages (SERPs).

Indexability

The state of a website that allows bots to crawl and index it. This can be turned off in specific conditions. There are some websites that you don’t want users to find organically, but rather through conversion.

Indexing

When a website is added to Google’s or another search engine’s database. This can be done spontaneously or by making a request for Google to index a webpage.

Infographic (Informational graphic)

A graphic that conveys information in an easy-to-understand and visually appealing manner. It’s an excellent approach to present a lot of information or complicated information in a more straightforward manner. A lot of these are used by websites like Buzzfeed to communicate with their readers.

Internal link

A link that leads to a different page on the same website. It’s a fantastic approach to assist users in navigating a website and being directed from one logical location to the next. It also aids in the improved indexing of a website by Google bots. It’s also a useful SEO technique because it allows specific pages to be given more authority.

International SEO

The process of boosting a website’s international presence. There are techniques to set up detection of a searcher’s language and location, allowing a website to automatically reflect the most relevant webpage.

Interstitials

Pages that appear before or after a page that is supposed to appear. These can be used to verify age or, more typically, to serve as a kind of advertising. They frequently take up the entire page, and in order to proceed to the target page, you must either interact with it or close it all up. Interstitials also include pop-up advertisements. If done incorrectly on a mobile site, this affects the user experience and can result in penalties.

IP Address

Any computer that is connected to an online network is given a numerical label. Depending on the user’s demands, it might be static or dynamic.

Hypertext Transfer Protocol (HTTP)

The data-transfer protocol used on the World Wide Web. It describes how data and information are created and transmitted.

Image filename

A name given to an image that is distinctive. It aids in both identifying the image and making it crawler-specific. It is divided into two sections. The user specifies the file name first, followed by the file type.

Image title

If an image cannot be displayed on a website, this might be used as a substitute. Instead, the user will be given the title. This has no bearing on your rating.

Image SEO

The practice of carefully and effectively utilising photographs in order to achieve the best SEO results. Image sitemaps, alt tags, suitable file names that describe what the image is, and a proper file size are all things that can be done to ensure that the user experience is not harmed.

Image sitemap

A sitemap is similar to an HTML sitemap. This is a file that contains all of the photos that you want the Google bots to crawl and index on your website.

J

JavaScript (JS)

A programming language that enables for the addition of advanced design and features to a website. It has the ability to lengthen the crawl time of a website, delaying indexing.

K

Key performance indicator (KPI)

A metric which is self defined to measure the strength and effectiveness of the results of a business objective. SEO KPIs may include examples such as site rank, traffic, and backlinks.

Keyword

A keyword is a term or a brief phrase that describes the content on a website in the context of SEO. It will enhance your ranks if you use the relevant and appropriate keywords.

Keyword (not provided)

The current state of Google Analytics. It’s included under organic traffic in Google Analytics. To protect users’ privacy, keywords are sometimes hidden.

Keyword analysis

The procedure for determining the quality of the keywords being employed. One would examine the effectiveness of specific words in order to determine how well they are employed to improve traffic and SERP ranking.

Keyword cannibalization

When you use the same keywords on multiple pages of a website, you’re basically competing with yourself to rank higher and earn the same amount of traffic. This is detrimental to your SEO.

Keyword categorization

Using context and the meaning of the user at the time of the search, split terms into categories. The goal is to figure out which keywords are utilized at which stages of the client journey. (A tool for increasing conversion rates.)

Keyword competition (Keyword difficulty, Keyword SEO difficulty)

A measure of how popular a keyword is. It is displayed alongside the number of times a specific keyword has lately been searched for. This is a useful tool for determining whether a keyword is too widely used to be as successful as others.

Keyword density

The total amount of words on a page divided by the number of times a term appears on the page. While the ideal rate is unclear, many people will employ keywords excessively on their pages.

Keyword frequency (Term frequency)

A metric similar to keyword density. This metric only counts the amount of keywords on a page, not the overall number of words on the same page.

Keyword prominence

The effectiveness with which a keyword is inserted on a webpage. The keyword should ideally appear at or near the start of the title and headings. Keywords that are prominent will stand out.

Keyword proximity

On a webpage, how closely keywords are written next to each other. When there is a lot of proximity, the page appears to be more relevant.

Keyword rank

This metric measures how well your term performs in comparison to other websites. In other terms, how high a webpage ranks in the search engine results pages (SERPs).

Keyword research (Keyword optimization)

Searching for new keywords that are both relevant and distinct from the ones you’ve been using. Ongoing keyword research is critical for anyone working in SEO who wants to increase traffic and rank higher on search engines.

Keyword stemming

The process of creating new keywords by utilising the stem of a word. For example, in order to gather more keywords, use the root of searching, which is search: searcher, searches, searchable, and so on.

Keyword stuffing (Keyword spam)

An unethical approach in which a keyword is repeated multiple times on the same webpage to make it appear more relevant to bots crawling the page. The pages have no actual value because they are nothing more than a series of keywords repeated over and over again. Anyone reading the page would think the text was spam. This is what is known as black hat SEO. Keyword stuffing provides no genuine SEO value in the long run.

Knowledge graph

A knowledge graph is a supplement to a Google search that gathers data from multiple different websites and displays it on the side of the SERP. It will provide suggestions as well as more search alternatives.

Knowledge Panel

A panel on the right side of a SERP that displays basic information about a search result. It’s a rich snippet that allows users to obtain search results fast without having to open a webpage. It will very certainly include facts and figures, as well as persons and places closely relevant to the search.

L

Landing page

When a person clicks on a link, a webpage appears. The goal of these pages’ design is to increase conversions. Each landing page might have its own set of keywords.

Latent semantic indexing keyword (LSI keyword)

Keywords that are related to your current main keyword. Individual words or phrases that are closely related to the main term can be used. For example, the LSI keywords “marketing concepts,” “marketing mix,” and “marketing agency” could be associated with the keyword “marketing.”

Lazy Loading

The concept of loading only the elements of a website that are required in order to reduce load times. The remaining sections or parts of the webpage are loaded as needed. Infinity scroll is an example of this, in which content is continuously loaded as the user scrolls.

Lead magnet (Gated content)

This is material that asks or encourages a user to provide information in order to progress. In exchange for the website’s data or service, an email is frequently needed. This is a regularly employed conversion method. Email marketing is done with the emails that have been obtained.

Linkbait

A website with useful information. This will become a natural target for other websites to link to. These websites are extremely valuable and include information that is not readily available elsewhere. It’s not easy to get to, yet it’s quite useful in SEO.

Link building (Link acquisition, Linkbuilding)
Improving the quality and number of your website’s backlinks. This is considered to be one of the most crucial parts of SEO. In general, there are two techniques to obtain backlinks. One strategy is to create high-quality material and build links to it. Second, while you’re writing articles for them, have other bloggers submit guest pieces on your site.
 
Due to Google’s removal of this feature, a previous method of placing a link in blog comments no longer gives any benefit in terms of backlinks.
Link burst

When you obtain a significant number of backlinks in a short period of time. It’s possible that this is the outcome of a viral article. However, unethical methods such as link spamming or purchasing links from a link farm could be to blame.

Link diversity

This is a method of obtaining links from a number of websites. News, professional publications, educational institutions, and listings are just a few examples. While it isn’t essential for SEO, it helps give a site a more natural feel.

Link equity (Link authority, Backlink authority, Link juice, Link value)

The assumption that some links are more valuable than others, and hence convey greater authority through backlinks. The original site’s SERP rank will rise as a result of backlinks from higher valuable sites.

Link farm

An unethical, or black hat, strategy for acquiring links that involves the employment of automated algorithms. All of the program’s websites will be linked to one another. It is frowned upon and can result in serious consequences. The benefit of link farming is limited because the links provide minimal authority.

Link hoarding

Some people use this technique to encourage the collection of as many inbound links as possible while keeping outbound links to a minimum. The benefit would be to retain the link’s popularity within the website and prevent traffic from leaving. It’s not a respected practice, and it’s frowned upon in the SEO community.

Link outreach (Blogger outreach)

A step in the link-building process. Made by looking for backlink chances on other websites and then asking the site owners to add your link. If the other sites were relevant to yours in terms of content, specific following, or if one of you referenced the other, this would be appropriate.

Link popularity

This is a measurement of how many backlinks a website has.

Link profile (Backlink profile)

A metric for the quality of a website’s backlinks. Anchor text, link value, and variety, among other factors, are used to determine this.

Link reclamation

The act of resurrecting links that have gone missing.

Link relevancy (Relevant link)

This is a collection of two or more websites with comparable content and links. It also assesses the degree to which they are relevant to one another.

Link rot

This is the result of previous webpages being deleted or relocated. What will happen is that once the pages are changed, the links to them will stop working. There will be broken links on the website immediately. Link rot is the term for this condition.

Link spam (Blog spam, Comment spam)

Including links in blog or article comment areas is an out-of-date practice. The method used to have some advantages because it increased a site’s overall number of backlinks. This feature, however, has been removed from such comment sections by Google. This is also risky activity because it may result in sanctions.

Link velocity

The speed with which a website acquires backlinks. Google considers a moderate pace to be good. A rate that is unusually high or slow would be questionable. It is unlikely for a newer site to get a big number of backlinks rapidly unless it contains viral content.

Local citation

The practice of putting information about a local business on a website. This could be any company-related information. Phone numbers, websites, hours, and addresses are all common pieces of information to include. It makes it easier for these small enterprises to get discovered.

Local SEO

This is when searchers are directed to local companies depending on their location. Local SEO helps local businesses attract visitors to their website and/or physical presence.

Local Search

A user’s query that specifies that the results should be located in the near vicinity of the user or in a certain targeted location. When you type “near me” into a search engine, you’ll almost always get local results.

Long-tail Keyword

A term that is precise and designed to help conversions. Whatever service or product is being sold, this language will be essentially same. Users that search for these terms are frequently on the verge of making a purchase, making the keyword more valuable because it leads to more conversions.

Lost Link

A backlink that is no longer useful. This could be due to the other website being decommissioned or relocated.

M

Machine Learning

A type of artificial intelligence in which a computer system learns and makes unique adjustments to processes without the intervention of a human.

Manual Action (Google manual action penalty)

As a result of a human noticing that a website isn’t following the rules. Google’s webmaster quality guidelines are the ground rules that all sites must follow or face a Google penalty. A manual action will very certainly result in a significant penalty, with ranks being severely lowered or deleted entirely from SERPs. Once that problem has been fixed, you can submit an application to have it examined and reactivated.

Metadata

This is where data concerning other data is provided. When a site is queried, SEO metadata is the information that appears. It’s possible to see both the title and the meta description. This can be entered into the coding of the website.

Meta description tag

A crucial piece of metadata that allows a SERP to provide a rich slice of a page’s data. This tag can be used to describe the website’s content.

Meta keywords

A tool that used to be used to notify bots about a website’s keywords. People used to try to fool search engines by naming meta keywords that had nothing to do with the content. As a result, meta keywords are no longer a ranking indicator.

Meta refresh (Meta refresh tag, Meta redirect)

An out-of-date utility that told a web browser to reload every so often. When dynamic content had to be displayed, it would be used. It was also utilized as a redirect method, however due to inefficiencies, it is no longer used.

Metric

Frequently, a measurement of a KPI designed to detail the accomplishments of a particular emphasis. Keyword rank, organic traffic, backlinks, bounce rate, and other SEO indicators are commonly used.

Mirror site
A duplicate site with its own distinct URL. When a single website generates much too much traffic for a server to handle. The sites cater to people from various areas and ensure that users have a positive experience and that the site loads quickly.
 
This can happen with worldwide sites that have locations on several continents.
Mobile-friendly website

A website that has been built or modified to be seen on a mobile device.

Mobile-first indexing

Bots crawl the mobile versions of websites before the desktop counterparts, which is an indexing notion. Later on, the desktop version is indexed and crawled. However, if a page does not have a mobile version, it will have a negative impact on rankings.

Mobile optimization

Bringing a website up to date so that it can be used on a mobile platform. It may be necessary to make changes to a website’s appearance, text, and navigation.

N

Negative SEO (Negative SEO attack)

The act of disparaging and reducing a competitor’s website’s ranking. It’s a black hat approach that involves hacking a website and changing the content using harmful techniques like fake spammy links and duplicate content.

Nofollow link

A notification to search engine crawlers instructing them not to follow a particular link.

No-index tag

This tag stops a bot from indexing a certain webpage. This is appropriate for pages that are significant to the site but are not necessarily relevant. Thank you pages and registration pages are two examples.

O

Off-page SEO

Work performed outside of a website to improve SERP rankings. Social media postings, guest blogging, and link building are examples of things that would be included here.

On-page SEO (Onsite SEO)

Off-page SEO is complemented by on-page SEO. This is the process of improving the content on the webpages themselves in order to improve their rating. On-page SEO includes things like using keyword research results and updating with high-quality content.

Opt-in

Allows a user to receive promotional information in the form of direct messages with their approval. Most of the time, this takes the form of an email. As regulations ban the release of these materials without agreement, the requirement for permission has become increasingly critical. When a user opts out, however, the messages must stop.

Opt-out

A user’s consent to receive marketing materials sent directly to them is revoked. The most popular method is to use the unsubscribe link at the bottom of an email. Users must now have clear and obvious options to opt out of getting these messages, according to the law.

Organic rank

The organic ranking that a website achieves in a SERP listing. It’s the outcome of SEO. SEM has nothing to do with it. 

Outbound link (Outgoing link, External link)

A hyperlink that connects your website to another site. They are advantageous since they boost your website’s authority and quality, which has an impact on your SEO.

Outreach marketing

This is the process of reaching out to other businesses and individuals in the same industry who can provide value to both parties. It is a targeted technique in which a link exchange offer is made. For link building, outreach marketing is utilized in SEO words.

Over-optimization

Attempting to deceive a search engine is an unethical conduct. Writing content that is focused on a keyword rather than content that is relevant to a visitor. This can result in a penalty or a drop in SERP rankings.

P

Page Authority (PA)

Page authority, like domain authority, is a measure of how well a particular webpage gets rated. It considers the information’s relevancy and specificity. The higher a web page’s page authority, the better it will perform in the SERPs. Having at least one page rank well and then having other pages link from it is a solid SEO approach.

Page cloaking (Website cloaking, IP cloaking)

This is an immoral and unethical black hat technique in which the content of a website is different for a visitor and for a search engine. This is done by delivering content to a user’s IP address.

Page speed (Page load speed, Page load time, Page response time)

The time it takes for a complete web page to load and display in a browser window. A faster speed improves the user experience and results in a higher ranking. Users are less inclined to wait for a slow web page to load, hence slow pages have greater bounce rates. Reduced dwell time and conversions are also a result of slow page speed.

PageRank (PR)

A metric for determining a website’s relevance and authority. This is important in SERP ranking because it determines how high or low a site will appear in the results. A site is given a numerical value based on backlinks and the pagerank of the sites that provide those links.

Pageview (Page impression)

The number of times a webpage has been loaded by visitors. Google Analytics can also be used to track this. A pageview is defined as any view, including numerous views from the same visitor.

Paid traffic

Visitors who arrive at a website as a result of a user clicking (or tapping) on an ad. It is a very popular strategy of driving traffic to websites because it is simple to measure and results in immediate traffic. These adverts are commonly distributed through Google Ads and social media platforms such as Facebook and Twitter.

Page title (Title tag)

A headline that appears in search results and can be clicked to access a webpage. They are extremely beneficial to any website’s CTR and SEO.

Paid links (Link buying)

Purchasing backlinks in this manner is a dangerous method. This could be a monetary exchange. It could also be a trade for services or products in exchange for the linkages. There are also link farms that offer links from a large number of different websites. Buying them is never a good idea because it goes against Google’s webmaster guidelines and could lead to a penalty.

Persona

This is the ideal consumer or user who visits a website. This is the result of a combination of demographics, values, and habits.

Personalization

The process of customizing search results for a specific person. The search results are based on your previous searches, your location, and your browser history.

Paid search engine result

An ad in which one pays to have their results appear at or near the top of the search engine results pages (SERPs).

Piracy

The use of copyrighted material on a website without the owner’s authorization.

Pogo-sticking

The act of a user switching back and forth between a SERP and the SERP results. This could happen, for example, when a user searches multiple websites for specific information.

Poison words (Forbidden words, Filter words)

Terms that have a detrimental impact on a website, such as The phrases are considered low-quality by Google and other search engines. They’re a sign of unethical behavior. Racist or insulting language, as well as blackhat SEO words like “buy backlinks,” are examples.

PPC (Pay Per Click)

The advertiser gets charged each time a user clicks on an ad or taps on a mobile platform. The cost of a click varies based on a number of factors.

Primary keyword (Main keyword, Head keyword)

On a website, this is the key phrase. It should potentially have the most impact on the page’s rank. It should appear in the title of the page, headlines, and the opening few sentences of the content.

Pull channel

Users are attracted to a product or service through these services. The most popular form of this is Google and other search engines. YouTube is a pull channel in the sense that it attracts and directs viewers to certain content.

Pull marketing

A marketing strategy that sells or offers a product or service to a potential customer who has previously expressed interest in it. In contrast to push marketing, it is a non-intrusive strategy that focuses on bringing in new clients. It deduces wants based on terms and search history.

Push channel

This is a marketing strategy that involves putting a product or brand in front of people without knowing whether or not they are interested. Facebook advertisements and untargeted ads are two examples.

Push marketing

This is an advertising method in which a person is given an advertisement without them expressing any interest in the goods. These types of advertisements are considered intrusive and conventional.

Q

Quality Content

This is the content that is written on a website in order to increase visitors. This content will be valuable as original and intriguing writing that others will want to read. One of the cornerstones of SEO is high-quality content.

Quality Link

A link to your site from another website that adds value. The source website must be relevant, reputable, and authoritative in order to be considered a quality link.

Query

A lookup. A search engine query is referred to as a query in SEO. Additionally, the specific phrases or groupings of terms typed into the search engine.

Query Deserves Diversity (QDD)

When displaying results, a Google algorithm that considers the searcher’s intent. When you search for “oil change,” for example, it can show you videos from YouTube. The search trends and user query histories are the search results.

Query Deserves Freshness (QDF)

A Google algorithm that prioritizes giving the most recent and relevant content for a search result.

R

Rank

The position of a webpage in the SERPs as determined by organic searches.

Ranking Factor

The elements of a website that influence its ranking. These are based on proprietary algorithms that generate a rating score based on an unknown number of factors.

Reciprocal linking

When two or more businesses agree to give each other backlinks. There should be no fear as long as the companies share common interests and subjects, and reciprocity should be mutually beneficial. However, if there is no shared relevance or themes, the connection may actually hurt a website by making it difficult for search engines to index it.

Redirect

When a user gets directed to a page other than the one they requested. If a page is down, has relocated, or for any other reason, this can be done. These changes could be temporary or permanent.

Reinclusion (Reconsideration request)

A reinclusion request may be processed after getting a manual action or penalty from Google. This will start the process of reassessing a penalty to ensure that all errors or issues have been properly rectified. This will allow a website’s ranking to improve after it has been penalized.

Relative URL (Relative link, Relative path)

Internal linking can be done quickly with this method. This could be a link to a picture, a page, a file, or something else else. However, neither the URL nor the domain are specified in this connection. As a result, it must be assumed that they are both located at the same location.

Relevance

A search engine’s calculation of how well a user’s search matches the content of a specific webpage.

Reputation management (Rep management, Online reputation management, ORM)
The upkeep of a company’s or an individual’s internet presence. This can be accomplished in a number of ways:
  • Making high-quality content
  • Responding to feedback/comments
  • Reorganize your keywords.
  • Negative content should be ranked lower.
Responsive Website

A website that adjusts its format according on the size of the user’s screen. This is frequently used to describe a mobile or desktop view.

Return on investment (ROI)

The profit that is generated as a result of a direct capital investment. It is a typical KPI indicator used by many firms to help determine the success or failure of certain investments.

Rich snippet

A more robust organic search result than a regular result. These could be visuals, reviews, or more information. These snippets are the output of indexable website content. These have a favorable impact on the CTR of the site.

Robots meta tag
Code that tells search engines how to treat a website’s content. The code informs the bots if anything special is required. The coding frequently hinders search engines and bots from executing routine jobs. Here are several examples:
 
  • Bots do not follow links that are marked as no-follow.
  • No-Index: A page will not be indexed by search engines.
  • No-Archive: There will be no archived or cached version of the site available.
  • There are also more instructions.
Robots.txt (Robots exclusion standard)

Text that tells search engine bots how to behave and what to do with particular webpages. This is a typical way to prevent a page from being indexed.

S

Schema Marketing (Schema Markup)

The process of modifying code to include information from a webpage. It helps search engines better understand and interpret data from a website’s code. Furthermore, it directs users to the most important information on a page. Search engines can present a site’s information via a rich snippet as a result of employing Schema markup.

Scraping (Web scraping, Content scraping, Scraped content)

The use of software that searches and collects data from multiple websites automatically. These details are then published on a different website. The original website will face increased competition as a result of this. This is frequently used as a blackhat SEO tactic to discredit a competitor’s website.

Search Engine (SE)
A program that searches databases to find answers to a user’s search query. Although Google is by far the most used search engine on the planet, there are a few others that have a significant market share:
 
The most popular search engines include Bing, Baidu, DuckDuckGo, Yandex, Yahoo, Ask.com, WolframAlpha, and AOL.com.
Search engine algorithm (Google algorithm)

The software that assigns a numerical rating or ranking to a webpage. The programs and formulae are always changing and must be followed in order for a website to maintain its authority.

Search engine marketing (SEM, Search Marketing, Search engine advertising)

The purpose of this advertising method is to have a website appear as high in the SERPs as feasible. The website’s traffic will increase as a result of this. SEM strategies include both organic and sponsored search results.

Search engine optimization (SEO)

A marketing strategy that focuses on increasing website visitors. Increasing SERP rankings, boosting site content, refining keywords, and increasing organic traffic are all ways to accomplish this. It used to be as simple as sending a message to the crawlers and search engine bots. It is now considerably more artistic and primarily reliant on giving a positive user experience.

Search engine rank

When a search engine query is conducted, this is where a website falls. The top spot will be the number one position, and so on. Understanding how Google ranks search results can help a website rank higher.

Search engine result page (SERP)

Following a user’s search for a word or phrase, a list of webpage results is displayed. The title of a webpage, its URL, and some information about the result are frequently included in search results.

Search engine spam (Search engine poisoning, Spamdexing)

Unethical method of tricking search engines into giving a webpage a higher ranking than it deserves. This is accomplished by utilizing a low-value page and employing black-hat SEO practices such as keyword spamming to reach the desired result.

Search query (Query, Search term)

Words, phrases, or combinations of words that are typed into a search engine to find results.

Search result snippet

The featured or rich snippet listing in the SERPs that displays the user’s relevant information.

Search visibility score

The number of times a website appears on a SERP determines the percentage of clicks it receives.

Search volume

The number of times a specific term is projected to be searched in a given period of time.

Secondary keywords

Complementary keywords on a webpage that are linked to the main keyword. They may be related to the current keyword in some way. They could also be much more particular in order to appeal to a more niche audience.

Secure Hypertext Transfer Protocol (HTTPs)

HTTPS is a secure, encrypted version of HTTP. As a result, data transferred from a website is kept secure. This is also Google’s recommended method of transfer. A webpage’s rating improves as a result of this.

Seed keywords

Foundation or basic keywords are used as the root of long tail keywords or as a modifier’s starting point. These are also the most important keywords for a certain company or sector.

SEO audit

An examination of a website’s effectiveness in terms of search engine visibility. The goal is to find problems or concerns that are slowing down a website’s performance. A website’s content as well as its backend SEO can be researched.

SEO service

The process of raising a webpage’s visibility and search engine ranking.

SEO silo structure

A website’s hierarchy is organized using this approach. It logically divides similar items into categories and subcategories based on similarity. This aids in determining crawler and human relevancy.

SEO URL

A website URL that has been optimized for search engine optimization.

SERP feature
The many approaches that SERPs, such as Google, use to return information. Previously, Google’s results were limited to organic search results, but today it gives a variety of options. Google currently returns results in a variety of ways, including:
  • Snippets of information
  • Graphs of knowledge
  • Results from paid searches
  • Results from a natural search
SERP shaker

The employment of software to build a website that is then used to influence search engine rankings. Furthermore, the software can be able to generate content for the same reason. The goal of building these sites or content is to increase ad revenue and backlinks. This is known as black hat SEO, and the websites will be penalized.

Share of Voice

The number of SERPS impressions a webpage receives in relation to total impressions, including competitors.

Sitelinks (Google site links)

Deeper links in the SERPs that are found below the URL for a search result. They’re made to give users more comprehensive search possibilities. They also make it easier to navigate a website.

Site-wide link

Links that are visible and available on all of a website’s pages. They’re usually found near the top or bottom of the page.

Skyscraping (Skyscraper SEO)

Backlink building is an SEO approach that tries to enhance the number of backlinks to a website. Normally, a popular page with a large number of backlinks would be discovered. Then material that is relevant to that page is written. The new page’s author will contact you and provide the fresh content in exchange for a link to his or her page.

Social media marketing

The technique of using social media channels as a means of increasing brand exposure, traffic, and identification through advertising. This can be accomplished through sponsored advertisements or by providing original material.

Social signal

Refers to a webpage’s overall social media popularity. Likes, shares, and visibility all contribute to the overall signal of a page. They have the impact of enhancing a brand’s identity as well as potentially gaining backlinks.

Social syndication

The practice of sharing content from a website on social media networks, such as blog articles. The goal is to raise brand recognition and popularity.

Splash page

The first page of a website with very little content. It will usually display a single brand name or product and will require user interaction to proceed. Its purpose is to draw attention to a product or a brand. However, for a variety of reasons, it has a detrimental impact on SEO. For starters, there will be almost no high-quality content on the page. Two, backlinks pointing to this page will have a low level of authority. Three, it may slow down the loading of a webpage because huge images take longer to load.

Split Testing (A/B testing)

Using a controlled experiment to compare the results of a test in order to confirm the worth of a certain endeavor. In other words, comparing outcomes for a section of an audience after adjusting a variable to results for the rest of the audience.

Static URL (Static link)

A website address that is always the same. They will frequently include keywords that make it simple for the consumer to comprehend. The advantage is a higher CTR.

Status code

When a user requests a webpage, a server responds with a response. Informational, success, redirection, client error, or server error responses are all possible. Extra precise codes provide more information within these responses.

Status code 200

Successful request 

Status code 301

A code that indicates that a URL has been relocated permanently. This happens most often when a page is redirected to a different location. This is the finest redirection strategy because it transmits the most link authority along.

Status code 302

A code that indicates that a webpage or URL has been temporarily redirected. Although a user will not notice the difference between a 301 and 302 error, it is not as beneficial to SEO. This is a poor technique of redirecting because no link equity is passed.

Status code 403

This code indicates that the user is not permitted to view the page. It’s possible that the entrance is being blocked due to a lack of permits.

Status code 404

This is a code that indicates that a page could not be found. When a webpage has been destroyed or deleted, but a backlink to it still exists, this can happen. The visitor will have a negative experience as a result of this. It’s also detrimental for the website’s overall performance. A 301 redirect is a straightforward and efficient approach.

Status code 410

This code signifies that a page has vanished. It’s comparable to a 404 error. It does, however, provide more information because it is also a message to Google bots telling them to remove the page from their indexing.

Status code 429

When a server receives too many requests from a user in a short period of time, this error occurs.

Status code 500

This is an extremely generic error message from a server, indicating that something went wrong but with no further details. The site or page you are trying to access is now unavailable.

Status code 503

Frequently used while a website is being updated. It’s a request that the search engine bots come back at a later time.

Stop words

These are words that are commonly used but are overlooked by search engines. The goal is to make the bots’ scrolling time longer. “At, be, do, of” are examples of stop words. Remove these from meta descriptions, title tags, URLs, and picture alt text as soon as possible.

Subdomain

Within a main domain, there is a subdomain. They exist to aid in website navigation and structure.

Submission

Requesting that a new web page or URL be crawled by search engine bots manually. The goal is for a new page to be indexed as quickly as possible. The procedure is unnecessary because bots are quite good at discovering new pages.

T

Taxonomy

This is the process of organizing and categorizing content on a website in order to make it more readable and discoverable. It might be difficult to navigate a website without a taxonomy.

Technical SEO

The area of SEO concerned with search engine bots. It’s used to make it easier for bots to crawl and index websites. It’s the most vital SEO action, and it’s necessary for a website’s best performance. Technical SEO includes things like having the right phrases to help bots, having good quality material, fixing errors, and optimizing images.

Term frequency x Inverse document frequency (TF*IDF)

A formula used by search engines to determine the relevance of a webpage. It compares the number of times a keyword appears in a document to the number of times it appears in similar papers.

The fold

The top section of a webpage, or the area that a user can see without having to scroll down. It gives a person their initial impression and has a direct impact on how long they stay on a site, if they stay at all.

Thin content

Content that is of no utility to the user. Poorly written content, a lack of information, redundant information, and doorway pages are all examples of this. This has a negative impact on a website’s rating.

Time on Page

The duration of a user’s visit to a website.

Title Tag

A meta tag that looks and operates like a webpage’s title. This is the most common title used by search engines in their SERPs. As a result, it must be pertinent to the page’s content. It should, in theory, be appealing and entice users to click on it.

Top heavy (Top heavy algorithm)

This is a Google algorithm that lowers website ranks if there are too many advertising at the top of the page or if the adverts are too distracting for the user.

Top-Level Domain (TLD)
The termination or extension of a URL. Some are exclusive to a particular industry or organization. The following are the most frequently used:
 
  • .edu
  • .net
  • .com
  • .org
Traffic

A total number of people who visit a website. They could come from a variety of places. Paid, organic, direct, and referral traffic are all examples of traffic.

Traffic potential

A calculation of the total number of organic visitors a website may receive if it were ranked first on Google for the keywords in question.

Trust

This is influenced by the history, sources, and content of a website. Citations from specialist sources and reputation are also taken into account.

TrustRank

A link analysis algorithm that can tell the difference between good and bad websites.

U

Uniform Resource Locator (URL)

This is the text that is typed into a browser to get to a specific website. It is also known as a web address.

Unique visit

When someone visits a website for the first time. The IP address is used to determine this. As a result, it’s more true to say “every time a user on an IP views a site.” Multiple distinct visits would not be counted if two or more visits came from the same IP address.

Universal search (Blended search, Enhanced search)

Additional media within SERPs is making a comeback. Along with organic search results, images, videos, and maps are displayed. CTRs have increased as a result of these findings.

Unnatural link

Artificial links are used to affect the PageRank of a website. These might be links you paid for or links you got from a scraper. These can result in Google taking manual action, so it’s best to avoid them. It is critical to have high-quality content and to remove or disavow unnatural links in order to maintain optimum SEO health.

URL Parameter

Characters that are added to a URL to allow the origin of traffic to be monitored.

User experience (UX)
A metric for how easy and enjoyable it is to use a website. This is especially crucial to Google, because it considers user experience when ranking websites.
 
The following are some qualities of an excellent user experience:
  • Quick load times
  • Mobile compatibility
  • Consistency
  • Navigation is simple.
User-friendly

It is simple to navigate and learn for a user or operator.

User-generated content

Content that has not been written by the site’s owner. Furthermore, this would be user-generated material. This is frequently seen in reviews, comments, and social media posts. It is advantageous for SEO because it raises the number of specific keywords.

User interface (UI)

The section of a website where visitors can engage. A decent user interface is critical to a positive user experience, which is an indicator of a website’s strength.

V

Vertical search engine

A one-of-a-kind search engine that focuses on a single topic. It may search for information based on specific subjects, media, or genres. YouTube, Kayak, Google Maps, and Pinterest are instances of vertical search engines.

Video optimization

Making a video searchable and indexable by search engines, which is commonly done on YouTube. This is done in the same way as webpages are. Keywords, descriptions, and tags are just a few of the strategies that can help with SEO.

Viral content

An object, usually a video, photograph, or article, that gains enormous popularity in a short period of time. Viral content has a lot of SEO value because of how quickly it grows in popularity.

Voice Search

The process of speaking a search query into a device utilizing a voice to query a search engine.

W

Webpage

A document that exists on the Internet and can be accessed by people using a search engine or by going straight to the page.

Website (Site)

A domain that contains a group or collection of webpages and other relevant information.

Website quality
The features of a website that contribute to the creation of a high-quality product that customers are looking for. The following are frequently regarded as some of the most important aspects of a high-quality website:
 
It’s important to have good content that’s both intriguing and informative.
 
The website must be able to load rapidly.
 
Is the site’s style consistent and does it match what it’s presenting?
 
Search engine optimization (SEO) means that the page must be optimized for search engines.
Website structure (Site structure)

A phrase that describes how a website is set up and how pages inside the site relate to one another via links. It’s critical for crawlers to be able to find all of a site’s pages fast and simply.

White hat SEO

Legitimate SEO tactics that are utilized to boost a webpage’s rating on the SERPs. These techniques are intended to appeal to people rather than search engines.

WordPress

A application that serves as both a website builder and a customer relationship management system.

X

XML

The Extensible Markup Language (XML) is a text-based markup language for storing and transmitting data.

XML sitemap

A website map that outlines all of the webpages of a website that Google should index. If done correctly, this is an excellent SEO tactic for getting a website properly indexed.

Y

Yahoo

Previously a winner in the fields of email and search engines. Because Yahoo and Google utilize distinct algorithms, users will see various results when searching. In 2021, Yahoo has a very small market share of less than 3%. Bing has taken over Yahoo’s search engine.

Yandex Search

A popular search engine in Russia. Yandex search accounts for more than half of all Russian search traffic.

YMYL Pages

“Your money, your life,” according to Google pages. Any page that pertains to one’s happiness, health, safety, or finances, according to Google, is a YMYL page. Because of their influence on individuals, Google insists on very high quality for YMYL pages.

Yoast SEO

One of the most widely used SEO plugins for WordPress. It is a tool that aids in the optimization of a website by assessing readability, SEO quality, and appearance management.

YouTube
This is the second most popular search engine. It focuses on video and allows people to share videos. It has two billion active users.
 
Is there anything we left out? Please let us know!

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What kinds of services are you providing?
Since 2003 we have been "in the sector." In 2003, we launched Web Eddie Tech Solutions. Eddie Tech Solutions is emerging on the internet to enable mom & pop to come online and compete with major companies. Our objective for the past eight years is digital marketing and SEO specialization.
How does it go about?
Depending on the project kind, our methodology is different. We are working directly with our customers to hammer out strategies, collectively to define how successful we are, how successful we are and how success is measured. For every company, industry and project this looks different. The creation of distinct plans and objectives is vital.
What are your rates?
We calculate project-by-project expenses - our hourly rate is $30, which is the basis for project estimations. In many projects, additional charges might be expected, such as premium software, domain registration, hosting or other SaaS, in which the project is created and managed. In general, a deposit of 50% for new projects is required.
How are you going to personalize my SEO package locally?
We first collect customer information and do preliminary research before offering an approach package or plan. Our staff will develop for you a single local SEO plan.
Are you going to post articles on local blogs?
In fact, we are going to! The aim of SEO-friendly local content is to attract people's attention in a set geographical area. We'll concentrate on local blogs, magazines, forums, etc. In order to help you get greater attention, our content team will also publish pieces in local industry directories.
Why should I have confidence in you?
Ranking By SEO is a well-established, more than a decade-long marketing organization. We have offered local SEO services in the United African States to a variety of companies in various branches. Our professionals have also published material on prominent venues in the field.
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We conduct promotional programs and occasionally give discounts. You can talk to our professional about the price or wait for us to implement a promotional arrangement to hire our services. Instead of waiting, we propose that you contact us. The solution that matches your budget and produces desirable results will undoubtedly come from our team.
Is there sponsored local promotions in your local SEO packages?
Our local search marketing techniques cover organic search. On request, we may conduct paid marketing initiatives, but they are not part of our services. For this aim, you can recruit our specialist paid marketing services.
How long are you going to take to show results?
SEO is an ongoing process, somewhat slow. In 3-4 months from work on the campaign, clients often begin to see results. After we start working with local SEO, you will see important results and continuous traffic approximately 6-12 months. Don't worry because SEO builds up over time and produces fantastic benefits as the speed increases.
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We provide our customers with thorough yet simple weekly or monthly reports. As soon as they're ready, our team will email them to you to maintain track of the campaign.
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