Google’s algorithms for search engine results are being honed to take Off-Page factors (aspects that are outside of your website) in order to determine where a website or blog page will be listed in the search engine results. That’s why it’s of the utmost importance to have a comprehensive Off-Page optimization strategy; it will help you:

Attract more high-quality visitors that share, reputable links to other sites
Attract links back to your content which helps to improve your brand reputation
Build overall website authority by boosting customer interaction and activity
Deliver long-term, far-reaching, and very beneficial SEO benefits for your business
Links to other reputable businesses and blogs, as well as links to other sites and blogs that direct back to your own content, have always been an important aspect of SEO. However, in today’s highly competitive and ever-changing digital world, it is about attracting high-quality links that show search engines like Google that you are a high-quality site. Authority links and good activity on your blog or website show that people are using your information and that they trust your content and are sharing it with others