Wedding Musician Website Development Case Study
Industry: Wedding Musicians
A group of musicians who specialized in wedding performances wanted a mobile-friendly website to promote their services to high-end consumers. We created a responsive one-page website for them, complete with parallax graphics that slide up and down as you move across the page. Clients and potential clients can listen to their music on the built-in audio player before booking the band. Clients can also download an updated playlist to see a list of all the songs the orchestra can perform.
+75%
SINGLE PAGE
STYLE WEBSITE
+100%
RESPONSIVE WEBSITE FOR DESKTOP AND MOBILE
+87%
MUSIC STREAMING PLAYER EMBEDDED IN THE WEBSITE
Challenge :
A wedding band wanted a new, mobile-friendly website that allowed potential customers to listen to their music. They needed a sophisticated system to play the music with the highest possible sound quality. The group’s creative photography needed to be showcased in a unique and unusual way on the new website.
Solution :
Website Updates:
Eddie Tech Solutions was able to assist this client by creating a new custom website for them. We were able to give them with a one-of-a-kind website that met their needs for a single-page website with music streaming capabilities by constructing their website.
Google Analytics:
We were able to create a Google Analytics report to provide the group with a better understanding of their internet demography. By demonstrating where the interest was coming from and how people were using the new website, they were able to determine which areas required their attention.
Facebook Ads:
Facebook is a fantastic platform for online advertising. You may target very specific demographics with Facebook Ad Manager. You can reach out to new audiences in this manner with a determined effort. Facebook advertising may help you market your social media presence, upcoming events, and attract new visitors to your website.
Conversion Rate Optimization:
We were able to help this customer enhance engagement on their website by implementing Conversion Rate Optimization (CRO) into their website statistics. With everything on one page, the issue wasn’t getting individuals to look at specific material, but rather getting them to take action and contact out with new opportunities for the group.
Google Ads:
We were able to market the group and their new website to new audiences by using a Google Ads campaign. This was an excellent method to pique new interest by introducing the group to a variety of new alternatives.
Results:
- Created a new website that was more targeted to client needs while also being more search engine optimized.
- On their new website, I gave the client an effective approach to present their songs and previous performances.
- Launched a digital ad campaign to promote the organization and its new website to new audiences.
