Wedding Band Website Development Case Study
Industry: Wedding Band Musicians
A wedding band needed a responsive website to show off their services to potential customers. We built a totally new website with more multimedia. Customers can also download an updated playlist to see all of the songs that the band performs.
+312%
YEAR OVER YEAR INCREASE IN REVENUE
+186%
INCREASE IN ORGANIC TRAFFIC
+135%
YEAR OVER YEAR INCREASE IN PHONE CALLS
Challenge :
The website of a regional band that performed at weddings and other occasions was unresponsive and outdated. They required not simply a new website, but also a stronger online presence for their band. They were in a very competitive market, and they needed to keep reaching out to new potential clients on a regular basis.
Solution :
WordPress Web Design:
We used the WordPress platform to construct a brand new responsive website for the customer. The backend of the site was extremely user friendly, allowing for quick modifications and revisions. We also customized the website for PCs, mobile devices, and tablets to give consumers the greatest possible experience. The musicians were able to highlight and demonstrate the quality of their music by including video on the website.
SEO:
All of the header tags, meta descriptions, title tags, and page names were optimized so that Google and Bing could properly index the pages. The internal linking structure has been totally modified so that consumers may find the particular goods they’re looking for across all devices.
Local SEO:
Local visibility is particularly vital for companies such as bands. We fixed citation problems and provided content to numerous directories, resulting in a 212 percent boost in traffic from Google My Business alone!
Results:
- On all devices, the website is 100 percent mobile and responsive, providing a wonderful user experience.
- Ongoing SEO strategy that focused on local search and product page optimization, resulting in the highest level of organic traffic the company has ever experienced.
- Internal personnel was taught how to maintain the website and add new products and information.
