A client in the real estate industry wanted to improve their prior search effort. They saw the value of putting a heavy emphasis on sponsored search, but they wanted greater results. This client benefited from Eddie Tech Solutions’ assistance in modernizing their existing sponsored search campaigns. This resulted in a 97 percent increase in conversions and a 130 percent decrease in cost per acquisition.
Challenge :
A regional real estate firm in Dubai wanted to improve its paid search performance. They were conducting paid search in-house and gaining experience.
Solution :
Google Ads:
Google Ads is one of the most popular online advertising networks. Through a Google Ads campaign, we assisted this client in generating fresh attention for their website. This was a critical component of the entire sponsored search approach we wanted to implement.
On-Page SEO:
On-page SEO is one of the most direct and effective strategies to improve ranks when it comes to SEO. On-page SEO refers to the work you make on your own website to optimize it for search engine results. We optimize this client’s website by enhancing meta tags, conducting keyword analysis and execution, and removing any unnecessary HTML source code.
Google Tag Manager:
Many of our clients come to us already have set up a Google Analytics account, but few have used Google Tag Manager. By observing how visitors use your website, Google Tag Manager helps you to take your website analytics reporting to the next level. We assisted this client in keeping track of prospective interest and how often it turned into a real lead.
Local Search:
In a field like real estate, it’s critical to reach out to potential clients in your area. When selling a home, location is just as crucial as finding interest in one. We recognized that boosting our client’s search results and business would require a focus on local search. We were able to rank higher in searches for certain areas and towns that the client generally operates in by focusing our efforts on increasing interest in the client’s regional market.
Results:
- Existing sponsored search campaign was updated.
- Conversions increased by 97 percent as a result of improvements to the client’s sponsored search campaign.
- Their overall paid search CPA efforts were reduced by 130 percent.
Contact Eddie Tech Solutions today to learn more about conversion rate optimization and how technical SEO can help you increase your profit margins.
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Our goal is to implement SEO tactics that will bring qualified leads to your website over time. Our SEO specialists will collaborate with your teams to track key performance indicators (KPIs) including page ranks, cost per lead, featured snippets, and more. You may anticipate to see improvements in your domain authority as your website’s SEO gains traction, which can help enhance search visibility and drive additional backlinks.
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SEO is an ongoing process, somewhat slow. In 3-4 months from work on the campaign, clients often begin to see results. After we start working with local SEO, you will see important results and continuous traffic approximately 6-12 months. Don't worry because SEO builds up over time and produces fantastic benefits as the speed increases.
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