Real Estate Paid Search Marketing Case Study

Industry: Real Estate

A client in the real estate industry wanted to improve their prior search effort. They saw the value of putting a heavy emphasis on sponsored search, but they wanted greater results. This client benefited from Eddie Tech Solutions’ assistance in modernizing their existing sponsored search campaigns. This resulted in a 97 percent increase in conversions and a 130 percent decrease in cost per acquisition.

Challenge :

A regional real estate firm in Dubai wanted to improve its paid search performance. They were conducting paid search in-house and gaining experience.

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Solution :

Google Ads:

Google Ads is one of the most popular online advertising networks. Through a Google Ads campaign, we were able to assist this client in generating fresh attention for their website. This was a critical component of the entire sponsored search approach we wanted to implement.

On Page SEO:

On page SEO is one of the most direct and effective strategies to improve ranks when it comes to SEO. On-page SEO refers to the work you make on your own website to optimize it for search engine results. We optimize this client’s website by enhancing meta tags, conducting keyword analysis and execution, and removing any unnecessary HTML source code.

Google Tag Manager:

Many of our clients come to us already having set up a Google Analytics account, but few have used Google Tag Manager. By observing how visitors use your website, Google Tag Manager helps you to take your website analytics reporting to the next level. We assisted this client in keeping track of prospective interest and how often it turned into a real lead.

Local Search:

In a field like real estate, it’s critical to reach out to potential clients in your area. When it comes to selling a home, location is just as crucial as finding interest in one. We recognized that boosting our client’s search results and business would require a focus on local search. We were able to rank higher in searches for certain areas and towns that the client generally operates in by focusing our efforts on increasing interest in the client’s regional market.

Results:

  • Existing sponsored search campaign was updated.
  • Conversions increased by 97 percent as a result of improvements to the client’s sponsored search campaign.
  • Their overall paid search CPA efforts were reduced by 130 percent.
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Are you looking for a fresh approach to online advertising? Eddie Tech Solutions can assist you.