Photographer Marketing SEO Case Study
Industry: Photographer
The website of a local photographer was optimized for local search. We generated supplementary content based on the individual photographic areas in which they operated. Many of their images lacked adequate alternative text, which is critical for a photographer’s website.
+275%
INCREASE IN ORGANIC TRAFFIC OVER SIX MONTHS
+100%
RESPONSIVE WEBSITE FOR MOBILE AND DESKTOP
+128%
RISE IN DIRECT TRAFFIC
Challenge :
A local photographer was seeking for a solution to increase website traffic. They’d been doing traditional marketing for a long time and wanted to try something new.
Solution :
Custom WordPress Web Design:
We were able to offer this client with a powerful website that showed their photography portfolio using WordPress. This website offered a rich viewing experience on both desktop and mobile devices. We were able to present this client with a website that they could easily upgrade in the future by using WordPress.
Local SEO:
The internet has the ability to reach individuals all over the world, but if you own a pub, your clients are almost certainly all locals. You can target folks in the area of your business to ensure that you are attracting the attention of potential clients who will really come in. We were able to help this client generate interest in their local market by providing advertising and website optimization services.
Google My Business:
We were able to provide this customer with a better way to reach potential clients on Google by updating and maintaining a Google My Business listing. They can easily reach out to local audiences.
Photography:
When it comes to optimizing photographer’s websites, Eddie Tech Solutions has firsthand expertise. The key to attracting new interest for your services is to create a unique layout that beautifully exhibits your photography portfolio.
Results:
- Developed a sophisticated website to display the client’s portfolio.
- Online queries resulted in a 78 percent rise in new client inquiries.
- Increased local SEO efforts to reach customers in their service area
