Higher Education Marketing SEO Case Study
Eddie Tech Solutions provided regular SEO advice and optimization for an educational organization’s internal writing team.
INCREASE IN ORGANIC SEARCH RESULTS
INCREASE IN NEW LEADS FROM WEBSITE
INCREASE IN LOCAL SEARCH RESULTS
An ongoing search optimization effort for a national education institution specializing in bar exam preparation was in need of support. The website was also subjected to numerous earlier penalties as a result of Blackhat SEO services done by a previous firm.
There are numerous factors that go into optimizing SEO. When it came to assisting this client, we were able to resolve earlier challenges that were impeding their progress while also suggesting fresh methods for moving forward.
This client wanted to improve the efficiency of their website optimization. After determining that their existing method was ineffective, they sought advice on how to improve their efforts. We devised a new digital marketing plan for them that included both on-page and off-page SEO approaches.
Local SEO :
This customer discovered that the majority of their interest came from folks in the immediate region of their school, so we decided to concentrate our efforts on developing a local SEO approach. We emphasized keywords most frequently searched by this local population throughout the webpage.
Google My Business:
Google My Business, particularly Google Maps, is a fantastic tool to market your business on Google. You can better emphasize your business in searches by listing it on Google My Business, giving potential clients and search engines more information about your company.
- To assist the client’s online operations, I provided ongoing SEO and digital marketing consulting.
- Multiple pages that weren’t adequately optimized for search results were reworked and revamped.
- Promoted the client’s bar exam services to online audiences that were most likely to require them.