Fitness Marketing Strategies Case Study
Industry: Fitness
To help this client appear higher in local searches for the specific services and things that they sell, the Eddie Tech Solutions writer team generated weekly blog content and service pages. With our paid search campaign, this customer wanted to see an increase in organic traffic as well as a decrease in CPA.
+312%
INCREASE IN ORGANIC SEARCH RESULTS
+168%
INCREASE IN TRAFFIC FROM DIGITAL ADVERTISING
+224%
INCREASE IN LOCAL SEARCH RESULTS
Challenge :
A major fitness company had just purchased a collection of fitness centers in the Midwest and needed to improve the efficacy of their Google Ads and SEO for the new properties.
Solution :
SEO:
There are numerous factors that go into optimizing SEO. When it comes to assisting this customer, we were able to enhance local search results for their new locations as well as have their website rank higher for searches connected to the services and goods they provide.
Facebook Ads:
Facebook advertising is a fantastic way to reach out to new people. You can target an ad campaign to certain demographics using Facebook Ads Manager. We were able to reach additional potential customers by incorporating Facebook into our client’s comprehensive digital advertising campaign.
Google Ads:
Google Ads is one of the most widely used methods of online advertising. We were able to reach a larger audience with a similar strategy by combining a Google Ads campaign with a Facebook Ads campaign.
Content Creation:
The content writers at Eddie Tech Solution were able to provide this customer with a dozen new web pages and blog entries that better detailed their business and services. We were able to enhance fresh web traffic while also strengthening the client’s website overall by inserting highly searched keywords into this material.
Results:
- Provided a new digital marketing plan to aid in the promotion of the client’s new locations and increase brand awareness in this area.
- Hundreds of new web pages and blog posts were written and created to describe the client’s business and services.
- When compared to earlier efforts, their digital marketing campaign’s CPA was reduced by 35%.
