CPG Company SEO Case Study

Industry: Consumer Packaged Goods Company

To advertise their new products, Eddie Tech Solutions assisted a CPG company with an advertising and SEO campaign. We were able to assist them with their branding effort in a new market by developing fresh and impactful content, as well as a creative and unique PPC strategy.

Challenge :

A local CPG firm sought to promote a new product line. Not only were they growing their product line, but they were also expanding their sales markets. In their former market, the company had relied on word of mouth promotion. They required help bringing awareness of their products to new audiences as they expanded across the country.

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Solution :

Content Creation

For their products and business, we generated new and original content. We researched trends to determine the optimal placement for their items in a new market to ensure that they would be successful. Our content development team followed through on our content strategy, and the results were impressive.


All of the header tags, meta descriptions, title tags, and page names were optimized. Google and Bing would be able to properly scan and index the webpages in this manner.


A new, one-of-a-kind advertising strategy was developed to generate interest and excitement for the new product offerings. To reach a specified target group, a combination of Google PPC and social media advertising was used.


  • On organic search and social media, the SEO campaign helped to raise awareness of 14 new items.
  • Content creation resulted in the company’s products being found on the first page for branded and non-branded searches for725 additional terms
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