Construction Company Marketing Case Study

Industry: Construction

Eddie Tech Solutions assisted with the development of customized ticket submission forms that allowed customers to request job numbers. When staff are out in the field, this connected the company with the client to streamline their online requests. We helped them establish a new branch of their existing company under a new name, tying the two companies together.

Challenge :

A construction company sought help developing unique software applications that combined different concrete industry processes.

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Solution :

Application Development

This customer needed a better approach to notify its employees about new projects while they were on the job. We were able to create an application for them that allowed them to easily alert their team members as well as make it easier for new clients to submit requests, resulting in increased business.

Conversion Rate Optimization:

The technique of enabling website visitors a more simplified navigation around your website, motivating them to take action and become a potential customer, is known as conversion rate optimization (CRO). We were able to increase the number of website visitors that expressed interest by contacting the customer via the website by optimizing this process.

Conversion Rate Optimization

The process of converting website visitors into engaged consumers is known as conversion rate optimization (CRO). We were able to give a better layout for this business, which enhanced consumer engagement and new requests.

Google Analytics:

Google Analytics is a fantastic tool for learning more about the demographics and behaviors of your website’s visitors. We were able to assist this client in setting up Google Analytics reporting that showed which of their website’s pages were the most popular and who was reading them. These reports were able to assist the client in making better digital marketing decisions in the future.

Google Tag Manager:

Google Tag Manager (GTM) is the next step in tracking and analyzing online traffic, taking it one step farther than Google Analytics. You can use GTM to create custom tags that will notify you when someone interacts with a particular aspect of your website. This might be a buy button, an email form, or a contact form. In order to track new leads, we were able to assist this client by incorporating tags into elements of their newly designed app and website.

Results:

  • Created a custom software program to help with communication and the integration of existing systems.
  • Worked with the company’s new branch, assisting in the integration of the two divisions.
  • Google Analytics and Google Tag Manager were used to increase reporting efforts for the client’s website and online initiatives.
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Contact Eddie Tech Solutions today to learn more about conversion rate optimization and how technical SEO can help you increase your profit margins.